Creating Google Ad campaigns in the interface can be an absolute pain in the backside. You can easily miss out on crucial steps, misspell ad copy or even forget critical negative keywords that could skew your overall results. Lucky for us, Google Ads editor makes life...
Updating your old blog content is an important part of any SEO strategy. It can be a great way to gain some immediate results, requires less time upfront and needs less sign-off. But how do you update old blog content to help increase organic performance? Within this...
There’s nothing more frustrating than hiring a copywriter and getting something back that you just don’t like. Getting content back that isn’t on point and the quality that you’d expect is not only disheartening but also time-consuming. With every round of amends...
What Are Facebook Brand Awareness Campaigns? If I said the words Coca-Cola, Samsung or even Nike you’d probably know exactly what I’m talking about. I bet you’d even be able to draw their logo without thinking about it for more than a couple of seconds. But why is...
Best Practices For Launching A Performance Max Campaign Performance Max campaigns are going to be the new default campaign type for advertisers looking to create new local or shopping campaigns. The campaign type is relatively new and many advertisers have...
Do you have a dream customer who you would like a hundred more of? Have you ever wanted to reach people who fit a certain profile? Well, you can! With Facebook Lookalike Audiences you can reach new people who share some of the key common characteristics of your...
Have you ever been browsing your favourite site and been bombarded with ads for products you looked at a while back? Then you’ve probably been targeted by a Google Ads remarketing campaign. It’s remarkably easy to create to group customers into audiences...
Understanding search intent is fundamental to optimising a website for SEO. Over time, Google has gotten better and better at understanding what users are looking for and making sure the SERPs serve the right content for that search. Gone are the days of 10 blue...
It was great to attend Therfield School alongside a range of businesses from across Surrey to introduce digital marketing to the next generation of young professionals. A big thanks to our attendees, Lewis Dennett, a successful graduate from the apprenticeship...
I think by now we all know how huge YouTube is. With millions of daily users consuming its content it has become a part of our everyday lives. So it should come as no surprise that YouTube has a plethora of advertising opportunities for you to take advantage of. But...