An average of 1.7 billion people log onto Facebook daily – making Facebook one of the most powerful marketing platforms in the world.
As people join and use the platform, their data is collected and this provides advertisers with extensive targeting options, offering the capability to identify users based on demographic, interest, location, behaviour and much more.
Facebook advertising can work for almost any business objective, whether it is sales or lead generation, increasing brand awareness or product engagement. With a variety of ad creative types, putting the right ad in front of the right person, at the right time is simplified – helping you to achieve your business goals.
There has never been a better time to start advertising on Facebook.
Our Facebook Ads Services
At Broadplace, we believe Facebook Ads should form a central part of your digital marketing strategy.
We will work closely with you to define your key goals and objectives, putting together a bulletproof strategy that will help your business achieve those goals.
As a Facebook Marketing Partner, working with us comes with a number of advanced benefits. Gain access to detailed insights and enhanced support, helping to drive you success across all of Facebook’s marketing platforms.
Facebook Ad Account Set Up
If you’re yet to get started with Facebook Ads we’re here to help. Our team will support you in creating a new Facebook Ads Account for your business, link it to your Facebook page and create your first campaigns.
We’ll guide you through every step, from adding the Facebook tracking pixel, to building audience targeting and ad creatives. Before we go live, we’ll make sure all the tagging is in place so that you can report on performance effectively and see how your campaigns progress.
Facebook Audience Strategy
With Facebook’s extensive audience targeting options, we will work with you to find the winning targeting combination for your goals.
Our audience strategies include:
- Custom audiences, using a blend of geographic, demographic and interest data to identify your target audience.
- Demographic, Interest & Behaviour targeting, using the profile of existing or prospective customers to expand your reach
- Lookalike Audiences, using existing data, we aim to expand your campaigns by targeting users that share similar traits to your existing customers
A prospective customer who has already visited your website or engaged with your ad is 70% more likely to convert. This makes Facebook Remarketing one of the most effective channels for your business, delivering immediate results.
We will work to retarget users that have already interacted with your business in different ways, showing them highly relevant content.
Dynamic Product Ads
Dynamic Product Ads is one of the most potent tools for an ecommerce business to drive sales and improve their return.
With this campaign type, we are able to show users highly relevant products based on their past shopping behaviour. We work with your data feed and product catalogues, refine them for your audience and manage the campaigns to deliver the best performance from both prospective and returning customers.
Facebook Lead Ads
With Facebook’s Lead Ads, there’s no need for a landing page. Lead ads allow you to capture important information from your prospective customer, while they remain on Facebook. With the option to pre-fill a form using information from the user’s Facebook profile, lead generation has never been easier.
Facebook Lift Studies
As a Facebook Marketing Partner, we’re able to truly put our strategies to the test. Using Facebook’s comprehensive Conversion and Brand Lift studies, we’ll be able to understand the true impact of our advertising on your conversions or brand.
Don’t just take
our word for it
Closs & Hamblin