How To Structure Your Google Ads Campaigns For Better Reporting
No matter whether you work in an agency, multinational company or little high street shop, if you’re running digital marketing campaigns it’s imperative to report on and analyse your performance. Without reporting there is no way you can properly break down your...
Broadplace Attend 2021 Surrey Business Awards at Denbies
It was great to return to the Surrey Business Awards earlier this month at Denbies Wine Estate in Dorking. 2021 saw us shortlisted for the hotly contested Business Innovation of the Year and Company of the Year categories. While the trophies didn’t have our names on...
5 Steps to Help You Prepare for Microsoft Keyword Match Type Changes
Microsoft has announced that it is phasing out the Broad Match Modifier (BMM) match type. From August 2021, you will no longer be able to create new BMMs. This has been done in order ‘to simplify keywords and improve your relevancy when reaching customers’ (Microsoft...
Target Impression Share Now On Microsoft
In 2018 Google released impression share bidding and now Microsoft have followed suit. Whilst impression is not the most popular bidding strategy, it does have its place in a marketing campaign. However, before we dive into its uses – what exactly is impression...
Broadplace Announced as Finalists for the Surrey Business Awards
Broadplace have been shortlisted for two awards in this year’s prestigious Surrey Business Awards! Broadplace are currently finalists for both Innovation of the Year for the Campaignhero application and Company of the Year as a result of our written submissions and...
Top 5 Facebook Creative Best Practices
When it comes to advertising everyone has their own opinions on what is more valuable. From data to targeting, to optimization to creative – every marketer will have an opinion on what’s more important based on their experience. The real truth is that every...
Broadplace Completes the Twilight Run for The Fountain Centre
A team of our runners took to the Blackbushe Airstrip in Camberley earlier this month for the annual Twilight Run. Running in support of the Fountain Centre, a charity providing essential work helping those affected by the impact of cancer, we are proud to have beaten...
How To Grow Revenue With Smart Shopping Campaigns
If you’re reading this, then it’s likely that you’ve probably used or are using Google Shopping campaigns to drive online sales. But when it comes to Smart Shopping, you might not be sure where to start, or you aren’t seeing the benefits that you were promised. Using...
