How to Define Your Target Audience for SEO

How to Define Your Target Audience for SEO

Having a good grasp of your target audience for SEO is crucial. If you understand your target audience you: Know what they’re looking for You know what common problems they have Know how they speak And know where they hang out Armed with those key bits of information...
8 Ways To Find Content Ideas For Your Blog

8 Ways To Find Content Ideas For Your Blog

Unless you’re one of those people who’s brain goes at 100 miles a minute, then you’ve probably struggled to come up with content ideas for your blog at some point. Don’t worry, it’s not uncommon to feel like that. Especially if...
Evergreen Content: What is it and how to create it?

Evergreen Content: What is it and how to create it?

If you’ve ever sat in a meeting with a bunch of marketers you’ve probably heard them say something like… “How do we make it evergreen?” It’s kind of the content marketers equivalent of “can you make this go viral?” But what exactly is evergreen content and how do you...
301 Redirects In Salesforce – How To Add Them

301 Redirects In Salesforce – How To Add Them

As far as Ecommerce platforms go, Salesforce Commerce Cloud is a pretty popular one. According to Builtwith, it is the 7th most popular platform in the top 10k sites in their Enterprise category. At time of writing, it won 234 sites from Magento, 70 from Oracle and 35...
3 Key Tips For Improving Your Campaign Landing Pages

3 Key Tips For Improving Your Campaign Landing Pages

The first page a potential customer lands on makes or breaks the whole experience of your website. Get it right, you’re onto a winner. Get it wrong and that customer is lost. You invest a lot in digital marketing campaigns, but that would all go to waste with a...
7 Steps For Creating Your First Marketing Plan

7 Steps For Creating Your First Marketing Plan

There is nothing scarier than a blank page. Except, maybe a blank page that you need to turn into a marketing plan.  Knowing where to start can be pretty daunting. There are so many moving parts that you need to pull together when creating your first marketing plan....
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