How To Proof A Blog Post [With Checklist]

How To Proof A Blog Post [With Checklist]

Even with a great brief in place, blog posts can still stray off-course. That’s why having a process for proofreading blog posts is crucial for ensuring the content is free of mistakes and flows in a way that the user can understand, holds their attention, and...
Content Audit: How To Update Old Blog Content For SEO

Content Audit: How To Update Old Blog Content For SEO

Updating your old blog content is an important part of any SEO strategy. It can be a great way to gain some immediate results, requires less time upfront and needs less sign-off. But how do you update old blog content to help increase organic performance? Within this...
Understanding and Fulfilling Search Intent

Understanding and Fulfilling Search Intent

Understanding search intent is fundamental to optimising a website for SEO. Over time, Google has gotten better and better at understanding what users are looking for and making sure the SERPs serve the right content for that search. Gone are the days of 10 blue...
How To Analyse Your Competitors’ Content Strategy

How To Analyse Your Competitors’ Content Strategy

An effective blog strategy is a key strategic tool in the growth of your website. It is fundamental to driving engagement with your target audience, answering questions they have, and educating them on relevant topics. But that isn’t the only benefit. If you do all of...
How to Define Your Target Audience for SEO

How to Define Your Target Audience for SEO

Having a good grasp of your target audience for SEO is crucial. If you understand your target audience you: Know what they’re looking for You know what common problems they have Know how they speak And know where they hang out Armed with those key bits of information...
Contact Icon