The digital PR landscape can be a fast paced one. Yesterday’s news can quickly turn into today’s fish and chip paper, while the likes of social media and rolling news means that stories break faster than ever. While it takes a keen eye and a dedicated team to keep up,...
Pipeline, pipeline, pipeline! If you’ve ever sat through an internal meeting between sales and marketing for a SaaS company, it will feel pretty much like the only thing that matters is feeding the pipe. And everything that you do should be focused on that and nothing...
Building a content marketing strategy for a Software as a Service (SaaS) business is all about understanding the pain points that their product solves and how their users use it to solve them. Do that and you’ll find that perfect combination of creating content that...
Doing SEO on a SaaS website is hard. Like really, really hard. The niches they operate in typically have intense competition for low search volume terms that are part of a sales funnel that is complex and often quite long. As a result, many SaaS businesses often turn...
Every great digital PR campaign starts with a brainstorm. In fact, you don’t need a brainstorm to be able to work that out. Successful digital PR campaigns take great planning, great thought and one free-flowing, creative brainstorming session. In between the great...
Let’s be honest, we’ve all read blog posts that say, “You need to start a blog to improve your SEO”, but they never seem to tell you what the actual benefit of it is outside of some vague reasons like “it engages your audience”. This post is going to do the...
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