BLOG

5 Facebook Ad Features You Should Be Using

  • Posted by Emily
  • On August 14, 2018
In such a fast-paced industry, we understand how difficult it can be to keep up with all the changes and additions being made daily across the various platforms available to digital marketers. Here we’ve listed 5 of the most useful features available within Facebook Ads that you might not know about… 1. Ads Planner Use […]

5 Ways to Make Your Content Go Viral

  • Posted by Emily
  • On August 5, 2018
If you’re a digital creator, we know you dream of being able to make your content go viral. You’re working hard to create valuable, useful content, but is it enough to just upload it and hope for the best? Or are there some things you can do to improve the likelihood of your content getting […]

How To Increase Clickthrough Rate

  • Posted by Emily
  • On August 1, 2018
Click Through Rate (CTR) is a vital metric for any Google AdWords campaign – not only will it improve your adverts’ performance and lower advertising costs, it will also bring more visitors to your website ready for you to convert into paying customers.

The Biggest Link Building Challenges of 2018

  • Posted by Emily
  • On August 1, 2018
Link building has changed dramatically over the past few years. Old-school tactics such as directory submissions, blog and forum comments, and other tactics that were widely adopted once upon a time, now only create low-value links from a search engine perspective. In today’s content-driven online landscape, what are the biggest link building challenges, and more […]

The Importance of Security on Your Website

  • Posted by Emily
  • On August 1, 2018
This post is not about GDPR, we promise. But it is about web safety. Something you and your clients have a vested interest in – as business owners and consumers. Internet users are more concerned than ever about web encryption, with so much personal information and transactions happening. So it shouldn’t be a surprise that […]

Google’s Ad Suggestions And How You Will Benefit

  • Posted by Emily
  • On July 2, 2018
Google have rolled out a new ‘recommendations’ feature called Google Ad Suggestions. We asked Broadplace’s Ella Cicero to break down what they are, how they work and how they could help your business… “Research has shown that ad groups with 3 or more high-quality ads can get up to 5% to 15% more clicks or […]

Paid Search Tips To Improve ROI

  • Posted by Jose Faria
  • On April 25, 2018
The goal of an eCommerce account is to improve ROI and this can be done via paid search campaigns. ROI is a vital part of any marketing campaign to push forward revenue for online businesses. Newsletter sign ups and phone calls are also useful, but it is important to never underestimate the value of ROI. […]

Google Analytics Tips For Your Business

  • Posted by Jose Faria
  • On April 3, 2018
Google Analytics is a powerful took for any online business. By tracking and reporting web traffic you can create and tailor campaigns for marketing success. Here are some tips to boost your campaign. 1. Audience Data Utilise audience data for creating custom visitor segments, including demographics such as gender, age and location. Make use of […]

Effective Tips for Writing Twitter Ad Copy

  • Posted by Jose Faria
  • On March 28, 2018
Twitter is hoping to make a comeback in popularity amongst businesses after Instagram and Facebook have taken over in recent years. There are many ways to make use of Twitter for an effective digital marketing campaign. Here are some tips for creating impactful ads that will lead to success time and time again. Highlight urgency […]

4 less conventional ways of driving traffic to your content

  • Posted by Jose Faria
  • On March 23, 2018
Previously, we discussed how to optimise your YouTube channel, to increase engagement and, ultimately, drive more traffic. Creating relevant, useful and exciting content is one of the key ways to drive valuable traffic to your website. But the old adage of ‘build it and they will come’ doesn’t necessarily always ring true in the competitive […]