How To Create A Killer RSA In Under 10 minutes

How To Create A Killer RSA In Under 10 minutes

The removal of Expanded Text Ads (ETAs) in June means that there is only really one way to test different headlines and descriptions – using Responsive Search Ads (RSAs). For those who aren’t familiar with using RSAs there are a few things that you need to watch...
5 Ways To Maximise Your Dynamic Search Ads Performance

5 Ways To Maximise Your Dynamic Search Ads Performance

What are Dynamic Search Ads?   Ideal for advertisers with a large website or inventory of products, Dynamic Search Ads (often referred to as ‘DSAs’) use your website content to target your ads, and can help to plug in the gaps of your existing keyword based...
Content Audit: How To Update Old Blog Content For SEO

Content Audit: How To Update Old Blog Content For SEO

Updating your old blog content is an important part of any SEO strategy. It can be a great way to gain some immediate results, requires less time upfront and needs less sign-off. But how do you update old blog content to help increase organic performance? Within this...
Best Practices For Facebook Brand Awareness Campaigns

Best Practices For Facebook Brand Awareness Campaigns

What Are Facebook Brand Awareness Campaigns? If I said the words Coca-Cola, Samsung or even Nike you’d probably know exactly what I’m talking about. I bet you’d even be able to draw their logo without thinking about it for more than a couple of seconds.  But why is...
Best Practices For Launching A Performance Max Campaign

Best Practices For Launching A Performance Max Campaign

Best Practices For Launching A Performance Max Campaign   Performance Max campaigns are going to be the new default campaign type for advertisers looking to create new local or shopping campaigns. The campaign type is relatively new and many advertisers have...
6 GA Remarketing Audiences You Should Be Using For PPC

6 GA Remarketing Audiences You Should Be Using For PPC

Have you ever been browsing your favourite site and been bombarded with ads for products you looked at a while back? Then you’ve probably been targeted by a Google Ads remarketing campaign. It’s remarkably easy to create to group customers into audiences...
Understanding and Fulfilling Search Intent

Understanding and Fulfilling Search Intent

Understanding search intent is fundamental to optimising a website for SEO. Over time, Google has gotten better and better at understanding what users are looking for and making sure the SERPs serve the right content for that search. Gone are the days of 10 blue...
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