The Ultimate YouTube SEO Checklist

The Ultimate YouTube SEO Checklist

When it comes to video platforms, YouTube still reigns supreme. It boasts millions of daily uploads and even more views making it a fiercely competitive environment for attention and eyeballs. With it being such a competitive landscape you need to make sure that...
A Beginner’s Guide to Server-Side Tracking

A Beginner’s Guide to Server-Side Tracking

Server-side tracking is becoming something that is no longer just a ‘nice-to-have’ for any business running digital activity. With platforms going cookieless, GDPR, ad-blockers and platforms constantly looking to make privacy updates, all that rich third party data...
How to Analyse Performance in PMAX

How to Analyse Performance in PMAX

Performance Max (PMAX) campaigns have emerged as the cornerstone of PPC advertising strategies, offering unparalleled simplicity and conversions a plenty. However, amidst their ease of setup and success, lies a significant hurdle: deciphering their performance...
Five Chrome Extensions That Every Digital PR Needs

Five Chrome Extensions That Every Digital PR Needs

The digital PR landscape can be a fast paced one. Yesterday’s news can quickly turn into today’s fish and chip paper, while the likes of social media and rolling news means that stories break faster than ever. While it takes a keen eye and a dedicated team to keep up,...
Creating Content That Converts For Your SaaS Site

Creating Content That Converts For Your SaaS Site

Pipeline, pipeline, pipeline! If you’ve ever sat through an internal meeting between sales and marketing for a SaaS company, it will feel pretty much like the only thing that matters is feeding the pipe. And everything that you do should be focused on that and nothing...
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