How To Analyse Your Competitors’ Content Strategy
An effective blog strategy is a key strategic tool in the growth of your website. It is fundamental to driving engagement with your target audience, answering questions they have, and educating them on relevant topics. But that isn’t the only benefit. If you do all of...
Dynamic Campaigns VS Standard Search: What’s Better?
Dynamic Search Ads vs. Standard Search Ads, which should you be using? Google’s campaign and ad types are constantly evolving, so it’s no wonder you find yourself asking the question, what’s the difference between dynamic search ads and standard search ads? And which...
Why Should You Advertise On Facebook?
How many people do you actually know that have never used Facebook? Off the top of my head, I think I know 2 and that’s it! Facebook has not only become an essential part of our day to day lives but it’s also become a massive part of businesses too. No longer can...
7 Best Practices For Google Display Ads
Are you thinking about creating Google Display Ads, but not sure where to start? That’s where we come in. Learn how to set up successful Google display campaigns with our top 7 best practices. Our 7 Best Practises for creating a successful display campaign: 1. Keep...
Google Customer Match – 6 Strategies To Get The Most Out Of Your Advertising
What Is Customer Match? Customer match is a powerful Google Ads feature that allows you to target via users email addresses, phone and physical address. Basically, Big G takes the data that you upload in a file and sees whether it matches the information that they...
How to Define Your Target Audience for SEO
Having a good grasp of your target audience for SEO is crucial. If you understand your target audience you: Know what they’re looking for You know what common problems they have Know how they speak And know where they hang out Armed with those key bits of information...
7 Google Ads Scripts To Improve Your PPC Performance
The world we live in is becoming more and more automated by the day. The newest technologies designed to make our day to day lives easier are never far round the corner and this doesn’t exclude us Digital Marketers. And when it comes to automation for PPC that...
A Guide To Blogger Outreach
Promoting your content is vital for ranking. But it’s not about featuring on any old site. You have to feature on the right websites. One way to do this is to engage high quality and relevant bloggers. But doing blogger outreach can be challenging, and you can...
