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Digital Marketing Tips for Christmas 2018

  • Posted by admin
  • On December 6, 2018
Christmas is a time when businesses ramp up their marketing strategies to entice new customers and more sales during the festive season. Competition is fierce among competitors, so brands need to stay ahead of the game in their campaigns in order to take the biggest share of the market. In the lead up to the […]

How Small Businesses Can Stand Out This Christmas

  • Posted by Emily
  • On November 26, 2018
Online reviews are one of the best ways of getting to new customers, and the holiday season is no different. For small businesses to contend with the big boys at this time of year, there are still a few ways to do this without breaking the bank. One of these is Google’s newly launched social […]

Bing Ads NEWS – 3rd Headline and 2nd Description in Text Ads

  • Posted by Emily
  • On November 23, 2018
TL/DR? – you can import your longer ads from Google Ads to Bing Ads!   Bing has updated text ads to include a third headline and a second description in a move that will have Digital Account Managers everywhere rejoicing. Back in August, Google Ads did the same thing and it was widely welcomed – […]

Holiday Shoppers Are Begging for Your Help This Christmas

  • Posted by Emily
  • On November 19, 2018
‘Help me find you — wherever I am, whenever I want’ That’s what holiday shoppers are asking of retailers at this time of year. Shoppers are inundated with messaging and are looking for brands to cut through the noise and answer the questions they’re asking. Questions such as “brands like” and “stores like” give retailers […]

What You Need To Know – New Google Seller Ratings By Country

  • Posted by Emily
  • On November 16, 2018
You may be aware that back in September, Google announced to advertisers that from October, they would start counting and displaying seller ratings by country. There’s been a bit of a delay, but it’s now happening. What does that mean for you? Well, Seller Ratings are a means of building trust with consumers – they […]

How To Increase Impressions on Bing Ads

  • Posted by Michal W
  • On October 27, 2018
That’s probably the most common question every Digital Account Manager asks at least once in their career. How many times have you suffered from insufficient traffic from your Bing campaigns? Why are generic keywords not triggering any impressions, or very few at the most? I’ll bet the frustration and disappointment connected to this makes you think […]

Broadplace Scoops Up Even More Awards!

  • Posted by Emily
  • On October 17, 2018
Broadplace delighted with two major wins at prestigious awards Broadplace managed a double whammy by winning both the Best Performance Marketing Campaign award and also the Rising Star award at the Wirehive1oo  Digital Marketing Awards held in Southampton on Thursday night.   Best Performance Marketing Campaign of the Year 2018 Our work with Mercedes Benz […]

Exclusive Features in the new Google Ads Experience

  • Posted by Henry P
  • On October 5, 2018
From the 11th October, you will be unable to access the old AdWords interface. The new Google Ads has a number of exclusive new features that weren’t available in the previous AdWords. I have compiled a list of the most useful ones to review to help you ensure that your customers’ accounts are using the […]

AUTO: Interview with Broadplace’s Ajay Syal in AMOnline

  • Posted by Emily
  • On September 27, 2018
AMOnline has been the UK’s leading source of news, insight and analysis for the automotive industry for over 25 years. The publication ran a piece on Ajay Syal and Broadplace’s position in the auto digital marketing sphere. We wanted to bring you the highlights. What Makes Broadplace Different? “Our industry does have a lot of […]

Preparing for the Q4 Shopping Spree

  • Posted by Emily S
  • On September 26, 2018
Google Shopping Best Practices, Tips and Tricks Q4 is fast approaching, so it’s time to review those best practices for Google Shopping! This strong list of best practices will help you kick start optimising your shopping campaigns to achieve the best performance, when it really matters!   1. Separate best sellers or high value products in different […]