5 Steps to Help You Prepare for Microsoft Keyword Match Type Changes

5 Steps to Help You Prepare for Microsoft Keyword Match Type Changes

Microsoft has announced that it is phasing out the Broad Match Modifier (BMM) match type. From August 2021, you will no longer be able to create new BMMs. This has been done in order ‘to simplify keywords and improve your relevancy when reaching customers’ (Microsoft...
Target Impression Share Now On Microsoft

Target Impression Share Now On Microsoft

In 2018 Google released impression share bidding and now Microsoft have followed suit. Whilst impression is not the most popular bidding strategy, it does have its place in a marketing campaign. However, before we dive into its uses – what exactly is impression...
Top 5 Facebook Creative Best Practices

Top 5 Facebook Creative Best Practices

When it comes to advertising everyone has their own opinions on what is more valuable. From data to targeting, to optimization to creative – every marketer will have an opinion on what’s more important based on their experience.  The real truth is that every...
How To Grow Revenue With Smart Shopping Campaigns

How To Grow Revenue With Smart Shopping Campaigns

If you’re reading this, then it’s likely that you’ve probably used or are using Google Shopping campaigns to drive online sales. But when it comes to Smart Shopping, you might not be sure where to start, or you aren’t seeing the benefits that you were promised.  Using...
How To Analyse Your Competitors’ Content Strategy

How To Analyse Your Competitors’ Content Strategy

An effective blog strategy is a key strategic tool in the growth of your website. It is fundamental to driving engagement with your target audience, answering questions they have, and educating them on relevant topics. But that isn’t the only benefit. If you do all of...
Dynamic Campaigns VS Standard Search: What’s Better?

Dynamic Campaigns VS Standard Search: What’s Better?

Dynamic Search Ads vs. Standard Search Ads, which should you be using? Google’s campaign and ad types are constantly evolving, so it’s no wonder you find yourself asking the question, what’s the difference between dynamic search ads and standard search ads? And which...
Why Should You Advertise On Facebook?

Why Should You Advertise On Facebook?

How many people do you actually know that have never used Facebook? Off the top of my head, I think I know 2 and that’s it!  Facebook has not only become an essential part of our day to day lives but it’s also become a massive part of businesses too. No longer can...
7 Best Practices For Google Display Ads

7 Best Practices For Google Display Ads

Are you thinking about creating Google Display Ads, but not sure where to start? That’s where we come in. Learn how to set up successful Google display campaigns with our top 7 best practices.  Our 7 Best Practises for creating a successful display campaign: 1. Keep...
How to Define Your Target Audience for SEO

How to Define Your Target Audience for SEO

Having a good grasp of your target audience for SEO is crucial. If you understand your target audience you: Know what they’re looking for You know what common problems they have Know how they speak And know where they hang out Armed with those key bits of information...
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