Bing Champion: My Journey

  • Posted by Erin Hobson
  • On June 10, 2019
What is Bing? Bing was introduced on the 28th May 2009  and was released 1st June in the same year. Microsoft owns Bing, which is a web search engine. It provides Pay-Per-Click advertising. The advertising platform has provided us with many varieties of search services such as: maps, web, video and image. We can connect […]

What is Shopping Feed Optimisation?

  • Posted by Ally Whicher
  • On June 4, 2019
What are Shopping Ads? If you are a retailer, you can use shopping campaigns and ads to promote your online business. Shopping ads feature detailed information about specific products that a business sells. There are three types of shopping ads. ‘Product’ shopping ads which feature just one product. On the other hand, you can feature […]

Microsoft Advertising Reaches New Markets

  • Posted by Ally Whicher
  • On May 28, 2019
Broadplace Advertising has been awarded the Elite Channel Partner status by Microsoft Advertising – we are now one of only three elite partners in the United Kingdom! As a Microsoft Advertising Partner in this group, we have high capabilities and passion to drive success. Elite Channel Partners like us get superior access to new Microsoft […]

Broadplace visits Google Marketing Live

  • Posted by Ally Whicher
  • On May 23, 2019
  This May, Broadplace was one of a select number of Google Premier Partner agencies to visit California for Google Marketing Live. Our Chief Executive Officer, Rohit Chugh and Managing Director, Ajay Syal represented Broadplace at this invitation-only, annual gathering. The two leaders, joined the world’s most-prominent digital marketers to help our industry’s future. The […]

Broadplace on tour: The Vuyani Safari Experience

  • Posted by admin
  • On May 3, 2019
Just last month, our very own Senior Account Manager, Amalee Gamache and Head of Growth, Sergio Badoreea flew out to Johannesburg to meet the fabulous team behind Vuyani Safari! Vuyani Safari have been a client of ours for several years and we provide a large range of paid campaigns across a number of platforms to […]

15 traits of a highly successful PPC Manager and how to develop them {Easily}

  • Posted by Emily
  • On May 2, 2019
Page Contents What You ‘Officially’ Need To Become A Digital Account Manager:1. Successful Account Managers Get To Know Their ClientsHow to Get To Know Your Customer2. Successful Account Managers Get To Know Their Clients’ Business3. Successful Account Managers Are Cool In A Crisis4. Successful Account Managers Are Responsive5. Successful Account Managers Look At The Big Picture6. […]

Microsoft awards Broadplace Advertising Elite Status in the Bing Partner Program

  • Posted by admin
  • On April 24, 2019
Microsoft has named Broadplace Advertising as one of a select group of top performing partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network. Currently there are only three Elite partners in the UK including Broadplace Advertising. As an Elite Channel Partner to Bing Ads, the […]

NEWS: Moz Comments on Domain Authority 2.0

  • Posted by Emily
  • On March 8, 2019
Recently Moz updated its Domain Authority scoring.   Moz says, “Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking.”   We recently published a guide to Link Building for 2019. In it we describe that DA doesn’t directly affect Google rankings, but can be useful in benchmarking […]

Influencer Marketing for Small Businesses

  • Posted by Emily
  • On March 1, 2019
Earlier this year we talked about link building and the challenges we face in 2019 to make it happen. We touched upon the subject of Influencer Marketing and we wanted to go into a bit more depth about just what Influencer Marketing is and how you can use it to your advantage, even if you […]

News Round Up: Google Latest

  • Posted by Emily
  • On February 27, 2019
Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed When AdWords was launched, one of the original key metrics was Average Position. However, this has lost its usefulness and will be phased out later this year.   What Does This Mean? While Average Position used to be useful when ads […]