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NEWS: Moz Comments on Domain Authority 2.0

  • Posted by Emily
  • On March 8, 2019
Recently Moz updated its Domain Authority scoring.   Moz says, “Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking.”   We recently published a guide to Link Building for 2019. In it we describe that DA doesn’t directly affect Google rankings, but can be useful in benchmarking […]

Influencer Marketing for Small Businesses

  • Posted by Emily
  • On March 1, 2019
Earlier this year we talked about link building and the challenges we face in 2019 to make it happen. We touched upon the subject of Influencer Marketing and we wanted to go into a bit more depth about just what Influencer Marketing is and how you can use it to your advantage, even if you […]

News Round Up: Google Latest

  • Posted by Emily
  • On February 27, 2019
Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed When AdWords was launched, one of the original key metrics was Average Position. However, this has lost its usefulness and will be phased out later this year.   What Does This Mean? While Average Position used to be useful when ads […]

Link Building Challenges 2019 and How To Overcome Them

  • Posted by Emily
  • On February 4, 2019
  Link building is an integral, though much misunderstood, part of SEO. High-quality incoming links show your site to be a valuable resource.. But, do it wrong and you could find your site penalised. Link building has changed dramatically over the past few years. Old-school tactics such as directory submissions, blog and forum comments, and other tactics that […]

HOW TO: Get Your Content Marketing Right in 2019

  • Posted by Emily
  • On December 17, 2018
As the new year approaches, now’s the time to think about how you can improve your content marketing in 2019. If you’ve been guilty of putting content marketing on the back burner, or (possibly worse) making a half-hearted attempt at it when you get around to attempting it, this is your perfect opportunity to start […]

Want To Build A Pipeline For The New Year While You’re Off This Christmas?

  • Posted by Sergio B
  • On December 16, 2018
We’ve talked about the reasons you shouldn’t pause campaigns over the festive period here, but if you’re taking time off, going to be away or need to know what to do about leads that you might still be paying for, we’ve got you covered with some top tips on what to do to build a pipeline […]

Digital Marketing Tips for Christmas 2018

  • Posted by admin
  • On December 6, 2018
Christmas is a time when businesses ramp up their marketing strategies to entice new customers and more sales during the festive season. Competition is fierce among competitors, so brands need to stay ahead of the game in their campaigns in order to take the biggest share of the market. In the lead up to the […]

How Small Businesses Can Stand Out This Christmas

  • Posted by Emily
  • On November 26, 2018
Online reviews are one of the best ways of getting to new customers, and the holiday season is no different. For small businesses to contend with the big boys at this time of year, there are still a few ways to do this without breaking the bank. One of these is Google’s newly launched social […]

Bing Ads NEWS – 3rd Headline and 2nd Description in Text Ads

  • Posted by Emily
  • On November 23, 2018
TL/DR? – you can import your longer ads from Google Ads to Bing Ads!   Bing has updated text ads to include a third headline and a second description in a move that will have Digital Account Managers everywhere rejoicing. Back in August, Google Ads did the same thing and it was widely welcomed – […]

Holiday Shoppers Are Begging for Your Help This Christmas

  • Posted by Emily
  • On November 19, 2018
‘Help me find you — wherever I am, whenever I want’ That’s what holiday shoppers are asking of retailers at this time of year. Shoppers are inundated with messaging and are looking for brands to cut through the noise and answer the questions they’re asking. Questions such as “brands like” and “stores like” give retailers […]