Target Impression Share Now On Microsoft
In 2018 Google released impression share bidding and now Microsoft have followed suit. Whilst impression is not the most popular bidding strategy, it does have its place in a marketing campaign. However, before we dive into its uses – what exactly is impression...
Top 5 Facebook Creative Best Practices
When it comes to advertising everyone has their own opinions on what is more valuable. From data to targeting, to optimization to creative – every marketer will have an opinion on what’s more important based on their experience. The real truth is that every...
How To Grow Revenue With Smart Shopping Campaigns
If you’re reading this, then it’s likely that you’ve probably used or are using Google Shopping campaigns to drive online sales. But when it comes to Smart Shopping, you might not be sure where to start, or you aren’t seeing the benefits that you were promised. Using...
How To Analyse Your Competitors’ Content Strategy
An effective blog strategy is a key strategic tool in the growth of your website. It is fundamental to driving engagement with your target audience, answering questions they have, and educating them on relevant topics. But that isn’t the only benefit. If you do all of...
Dynamic Campaigns VS Standard Search: What’s Better?
Dynamic Search Ads vs. Standard Search Ads, which should you be using? Google’s campaign and ad types are constantly evolving, so it’s no wonder you find yourself asking the question, what’s the difference between dynamic search ads and standard search ads? And which...
Why Should You Advertise On Facebook?
How many people do you actually know that have never used Facebook? Off the top of my head, I think I know 2 and that’s it! Facebook has not only become an essential part of our day to day lives but it’s also become a massive part of businesses too. No longer can...
7 Best Practices For Google Display Ads
Are you thinking about creating Google Display Ads, but not sure where to start? That’s where we come in. Learn how to set up successful Google display campaigns with our top 7 best practices. Our 7 Best Practises for creating a successful display campaign: 1. Keep...
Google Customer Match – 6 Strategies To Get The Most Out Of Your Advertising
What Is Customer Match? Customer match is a powerful Google Ads feature that allows you to target via users email addresses, phone and physical address. Basically, Big G takes the data that you upload in a file and sees whether it matches the information that they...
