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Posted by Ally Whicher On August 12, 2019

Every year, our MD, Ajay and CEO, Rohit, treat the team to a summer social. Last year, the whole company went to Brighton for some fun team building activities including axe throwing and archery but this year, it was a London thing! The Treasure Hunt On 9/8/19, after a big…[…]

Posted by Ally Whicher On July 18, 2019

  An Introduction Earlier this week, we introduced our app, 'CampaignHero', to Starling's Business Banking customers. CampaignHero aims to bridge the gap between the 'do it yourself approach' to full-on agency support. CampaignHero allows you to manage Microsoft, Facebook and Google Ads all from within your smartphone. What makes the…[…]

Posted by Ally Whicher On July 2, 2019

  On 2nd July 2019, we visited Nescot College and our Head of Performance, Andy Fidler, was delighted to present a spotlight on how you can use digital marketing to grow your business. Nescot's breakfast networking event, 'Neswork', allows like-minded business owners to build their contacts and share best-practices from…[…]

Posted by Ally Whicher On July 2, 2019

The invite What a treat it was to attend the Google Partners Executive Council EMEA on the 26th-28th of June, 2019! This was a highly exclusive invitation-only event for CEOs and Senior Executives representing the top Google Partners from around EMEA. Members of the Google Partners Executive Council represent a…[…]

Posted by Ally Whicher On June 26, 2019

Our Digital Marketing Account Manager, Emily Smith, recently attended 'Cannected' by Facebook. The event was a celebration of the creativity of the UK's digital marketing industry. Cannected was aptly timed to coincide with the Cannes Lions Festival.   Marketing for broadcast Alice Tonge from 4Creative gave a great spotlight on how…[…]

Posted by Erin Hobson On June 10, 2019

What is Bing? Bing was introduced on the 28th May 2009  and was released 1st June in the same year. Microsoft owns Bing, which is a web search engine. It provides Pay-Per-Click advertising. The advertising platform has provided us with many varieties of search services such as: maps, web, video…[…]

Posted by Ally Whicher On June 4, 2019

What are Shopping Ads? If you are a retailer, you can use shopping campaigns and ads to promote your online business. Shopping ads feature detailed information about specific products that a business sells. There are three types of shopping ads. 'Product' shopping ads which feature just one product. On the…[…]

Posted by Ally Whicher On May 28, 2019

Broadplace Advertising has been awarded the Elite Channel Partner status by Microsoft Advertising - we are now one of only three elite partners in the United Kingdom! As a Microsoft Advertising Partner in this group, we have high capabilities and passion to drive success. Elite Channel Partners like us get…[…]

Posted by Ally Whicher On May 23, 2019

  This May, Broadplace was one of a select number of Google Premier Partner agencies to visit California for Google Marketing Live. Our Chief Executive Officer, Rohit Chugh and Managing Director, Ajay Syal represented Broadplace at this invitation-only, annual gathering. The two leaders, joined the world’s most-prominent digital marketers to…[…]

Posted by admin On May 3, 2019

Just last month, our very own Senior Account Manager, Amalee Gamache and Head of Growth, Sergio Badoreea flew out to Johannesburg to meet the fabulous team behind Vuyani Safari! Vuyani Safari have been a client of ours for several years and we provide a large range of paid campaigns across…[…]

Posted by Emily On May 2, 2019

Why do some people prosper and others struggle in this industry? What is it about those people that makes them so successful in PPC Account Management? And is it something you can learn or practice to get better? We really believe you have what it takes already, and the traits…[…]

Posted by admin On April 24, 2019

Microsoft has named Broadplace Advertising as one of a select group of top performing partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network. Currently there are only three Elite partners in the UK including Broadplace Advertising. As an Elite Channel…[…]

Posted by Emily On March 8, 2019

Recently Moz updated its Domain Authority scoring.   Moz says, “Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking.”   We recently published a guide to Link Building for 2019. In it we describe that DA doesn't directly affect Google rankings, but…[…]

Posted by Emily On March 1, 2019

Earlier this year we talked about link building and the challenges we face in 2019 to make it happen. We touched upon the subject of Influencer Marketing and we wanted to go into a bit more depth about just what Influencer Marketing is and how you can use it to…[…]

Posted by Emily On February 27, 2019

Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed When AdWords was launched, one of the original key metrics was Average Position. However, this has lost its usefulness and will be phased out later this year.   What Does This Mean? While Average Position used…[…]

Posted by Emily On February 4, 2019

  Link building is an integral, though much misunderstood, part of SEO. High-quality incoming links show your site to be a valuable resource.. But, do it wrong and you could find your site penalised. Link building has changed dramatically over the past few years. Old-school tactics such as directory submissions, blog and forum…[…]

Posted by Emily On December 17, 2018

As the new year approaches, now's the time to think about how you can improve your content marketing in 2019. If you've been guilty of putting content marketing on the back burner, or (possibly worse) making a half-hearted attempt at it when you get around to attempting it, this is…[…]

Posted by Sergio B On December 16, 2018

We've talked about the reasons you shouldn't pause campaigns over the festive period here, but if you're taking time off, going to be away or need to know what to do about leads that you might still be paying for, we've got you covered with some top tips on what…[…]

Posted by admin On December 6, 2018

Christmas is a time when businesses ramp up their marketing strategies to entice new customers and more sales during the festive season. Competition is fierce among competitors, so brands need to stay ahead of the game in their campaigns in order to take the biggest share of the market. In…[…]

Posted by Emily On November 26, 2018

Online reviews are one of the best ways of getting to new customers, and the holiday season is no different. For small businesses to contend with the big boys at this time of year, there are still a few ways to do this without breaking the bank. One of these…[…]

Posted by Emily On November 23, 2018

TL/DR? - you can import your longer ads from Google Ads to Bing Ads!   Bing has updated text ads to include a third headline and a second description in a move that will have Digital Account Managers everywhere rejoicing. Back in August, Google Ads did the same thing and…[…]

Posted by Emily On November 19, 2018

‘Help me find you — wherever I am, whenever I want’ That's what holiday shoppers are asking of retailers at this time of year. Shoppers are inundated with messaging and are looking for brands to cut through the noise and answer the questions they're asking. Questions such as "brands like"…[…]

Posted by Emily On November 16, 2018

You may be aware that back in September, Google announced to advertisers that from October, they would start counting and displaying seller ratings by country. There's been a bit of a delay, but it's now happening. What does that mean for you? Well, Seller Ratings are a means of building…[…]

Posted by Michal W On October 27, 2018

That's probably the most common question every Digital Account Manager asks at least once in their career. How many times have you suffered from insufficient traffic from your Bing campaigns? Why are generic keywords not triggering any impressions, or very few at the most? I'll bet the frustration and disappointment connected…[…]

Posted by Emily On October 17, 2018

Broadplace delighted with two major wins at prestigious awards Broadplace managed a double whammy by winning both the Best Performance Marketing Campaign award and also the Rising Star award at the Wirehive1oo  Digital Marketing Awards held in Southampton on Thursday night.   Best Performance Marketing Campaign of the Year 2018…[…]

Posted by Henry P On October 5, 2018

From the 11th October, you will be unable to access the old AdWords interface. The new Google Ads has a number of exclusive new features that weren't available in the previous AdWords. I have compiled a list of the most useful ones to review to help you ensure that your…[…]

Posted by Emily On September 27, 2018

AMOnline has been the UK's leading source of news, insight and analysis for the automotive industry for over 25 years. The publication ran a piece on Ajay Syal and Broadplace's position in the auto digital marketing sphere. We wanted to bring you the highlights. What Makes Broadplace Different? “Our industry…[…]

Posted by Ally Whicher On September 26, 2018

Google Shopping Best Practices, Tips and Tricks Q4 is fast approaching, so it's time to review those best practices for Google Shopping! This strong list of best practices will help you kick start optimising your shopping campaigns to achieve the best performance, when it really matters!   1. Separate best sellers or…[…]

Posted by admin On September 25, 2018

We've had experience in helping start-ups achieve growth at a sustainable rate. We want to look at what makes a successful digital marketing strategy for start-ups. Don't underestimate the power of digital marketing. It's one of your greatest tools in building your business from scratch and a direct route to…[…]

Posted by Oliver Seymour On September 21, 2018

Communicating with our technology has come a long way in a relatively short period of time and each next step is coming faster and faster. The rise of Smart Phone as the dominant technological revolution of the 21st century has lead to the possibility of communicating with each other and…[…]

Posted by Emily On August 28, 2018

   We are extremely proud of our work with client Mercedes Benz Retail Group. And Google were pleased enough to document our working relationship with MBRG in a video. Featuring Broadplace's very own Ella Cicero, who heads up the MBRG account for us, Broadplace Managing Director Ajay Syal and…[…]

Posted by Emily On August 28, 2018

As you may be aware, we recently announced that we had become a Google CSS Partner - now able to bring you discounts galore on your shopping ads. But we also know that you probably have lots of questions about this. We hope to answer some of these here. These…[…]

Posted by ajay On August 20, 2018

Broadplace has been confirmed as a Google Comparison Shopping Service (CSS) Partner with a shiny new badge. But what does that mean for you? A Bit of Background You'll be aware of the power of Google Shopping, and you might know about some EU regulations that have deemed that Google…[…]

Posted by Emily On August 14, 2018

In such a fast-paced industry, we understand how difficult it can be to keep up with all the changes and additions being made daily across the various platforms available to digital marketers. Here we’ve listed 5 of the most useful features available within Facebook Ads that you might not know…[…]

Posted by Emily On August 5, 2018

If you're a digital creator, we know you dream of being able to make your content go viral. You’re working hard to create valuable, useful content, but is it enough to just upload it and hope for the best? Or are there some things you can do to improve the…[…]

Posted by Emily On August 1, 2018

Click Through Rate (CTR) is a vital metric for any Google AdWords campaign – not only will it improve your adverts’ performance and lower advertising costs, it will also bring more visitors to your website ready for you to convert into paying customers. Optimising your average CTR will improve your…[…]

Posted by Emily On August 1, 2018

Link building has changed dramatically over the past few years. Old-school tactics such as directory submissions, blog and forum comments, and other tactics that were widely adopted once upon a time, now only create low-value links from a search engine perspective. In today’s content-driven online landscape, what are the biggest…[…]

Posted by Emily On August 1, 2018

This post is not about GDPR, we promise. But it is about web safety. Something you and your clients have a vested interest in - as business owners and consumers. Internet users are more concerned than ever about web encryption, with so much personal information and transactions happening. So it…[…]

Posted by Emily On July 2, 2018

Google have rolled out a new ‘recommendations’ feature called Google Ad Suggestions. We asked Broadplace's Ella Cicero to break down what they are, how they work and how they could help your business... "Research has shown that ad groups with 3 or more high-quality ads can get up to 5%…[…]

Posted by Jose Faria On April 25, 2018

The goal of an eCommerce account is to improve ROI and this can be done via paid search campaigns. ROI is a vital part of any marketing campaign to push forward revenue for online businesses. Newsletter sign ups and phone calls are also useful, but it is important to never…[…]

Posted by Jose Faria On April 3, 2018

Google Analytics is a powerful took for any online business. By tracking and reporting web traffic you can create and tailor campaigns for marketing success. Here are some tips to boost your campaign.[caption id="attachment_7967" align="aligncenter" width="300"] Google Analytics[/caption]1. Audience DataUtilise audience data for creating custom visitor segments, including demographics such…[…]

Posted by Jose Faria On March 28, 2018

Twitter is hoping to make a comeback in popularity amongst businesses after Instagram and Facebook have taken over in recent years. There are many ways to make use of Twitter for an effective digital marketing campaign. Here are some tips for creating impactful ads that will lead to success time…[…]

Posted by Jose Faria On March 23, 2018

Previously, we discussed how to optimise your YouTube channel, to increase engagement and, ultimately, drive more traffic. Creating relevant, useful and exciting content is one of the key ways to drive valuable traffic to your website. But the old adage of ‘build it and they will come’ doesn’t necessarily always…[…]

Posted by Jose Faria On March 22, 2018

Video remains a powerful storytelling medium and is a great way to engage your audience. Many people find watching a creative video much more interesting than reading an article. And if you can be creative and attentive to your audience’s interest, YouTube can become a vital tool for promoting your…[…]

Posted by Jose Faria On March 5, 2018

Mobile is becoming the platform for a variety of digital marketing strategies to reach your customer. To keep up with your competitors, it is important to utilise this channel to ensure you have covered all bases and are reaching your maximum target audience. Mobile advertising comes with many benefits, one…[…]

Posted by Jose Faria On February 20, 2018

Facebook and Instagram have recently tweaked their algorithm in order to provide a better experience for users. This also means a few new changes for online marketers to get to grips with. To get the most out of your digital marketing campaign, brush up on how the algorithm updates affect…[…]

Posted by Jose Faria On January 24, 2018

Adwords offers several bid strategies that allow businesses to match to their online marketing goals in order to optimise their budget. Bidding plays a key role in ad rank and therefore the visibility of your ads to users, so it’s definitely an important factor to consider when setting up your…[…]

Posted by Jose Faria On January 23, 2018

When it comes to SEO, change is the only constant. New algorithms keep businesses on their toes and greater competition means that now is the time to take your SEO to the next level.  Here are 5 advanced SEO tactics that will help boost your search engine rankings.   Optimise…[…]

Posted by Jose Faria On January 16, 2018

Twitter has dropped in popularity with businesses over recent years, as Instagram and Facebook have taken the lead. However, it is still a very valuable marketing tool to use as part of an integrative social media campaign for your business. With our top tips, you can use the site to…[…]

Posted by Jose Faria On January 15, 2018

Search advertising is a useful tool for any business. Placings ads on search engine result pages for a small fee every time a web surfer clicks on their ads can be very powerful. These pay per click campaigns show a lot about intent of potential buyers when searching for products…[…]

Posted by Jose Faria On December 22, 2017

Creating an effective paid search campaign does not need to be difficult. The benefits include generating leads, creating brand awareness and driving sales, so they can be a worthwhile investment. If you are currently running, or considering, a cost per click (CPC) advertising campaign, here are some top tips to…[…]

Posted by Jose Faria On December 19, 2017

Adding structured data (scheme markup) to your website can increase your chances of having an enhanced SERP listing, being featured in a rich answer, or (in the case of branded searches) having a knowledge panel appear. Schema markup is also becoming increasingly important in the age of voice search, acting…[…]

Posted by Jose Faria On December 18, 2017

Google’s Hawk update on local listings back in August has made appearing in local searches even harder. The update originally existed to make sure a single business couldn’t dominate the results by having multiple listings, effectively booting competitors off the listings. However, what ended up happening in practice, was that the…[…]

Posted by admin On December 13, 2017

Small businesses in the UK are utilising Instagram in their digital marketing campaigns at an increasing rate in order to attract new customers and engage existing ones in their products or services. The platform is not just a photo sharing network, it has great potential to reach global markets at…[…]

Posted by admin On December 4, 2017

Last month, Google quietly released a new ‘days to conversion’ segment to Adwords reporting, allowing advertisers better insight on their sales cycle. The data shows the number of days it takes for people to convert after clicking your ad, for all clicks during the selected date range.Not every click to…[…]

Posted by admin On December 4, 2017

There’s a significant trend happening right now across Search, and that’s voice queries on mobile.The increasing use of smartphones and the arrival of voice enabled ‘personal assistants’ such as Siri, means that voice search is becoming more and more prevalent. According to a Mobile Study by Google, [https://googleblog.blogspot.co.uk/2014/10/omg-mobile-voice-survey-reveals-teens.html] more than…[…]

Posted by admin On December 4, 2017

2017 has been an interesting year for SEO. Changes in the way people search has dominated the SEO landscape, but where will this leave us for the year ahead?Here are 4 SEO trends that we believe will dominate 2018, how to prepare for them and what you need to know…[…]

Posted by admin On December 4, 2017

As more users around the world are accessing the internet from mobile devices than from desktop computers, now is the perfect time to ensure you are optimising your PPC campaign for mobile.According to research, over half of traffic to retail websites is now coming via smartphones and tablets and mobile…[…]

Posted by admin On November 6, 2017

Video advertising is growing amongst businesses within all sectors and more companies are investing in this to push their sales forward. It is a valuable marketing tool in gaining consumer interest, and even though it can be more expensive than other techniques, there are ways to make it more affordable.…[…]

Posted by danielle On October 6, 2017

Gmail advertising techniques to increase campaign success Gmail advertising is a very useful tool for promoting your business online. The benefits of these ads are that they appear as a regular email service and are not intrusive to users. In 2015, Google integrated the ads with the Google AdWords toolbox,…[…]

Posted by danielle On September 22, 2017

PPC and digital marketing are forever moving forward, but writing ad copy remains a key focus of any campaign regardless of platform changes. Here are some tips for writing effective ad copy for your business. You can also speak to our expert team at Broadplace about implementing a strategic ad…[…]

Posted by Clare Moorhouse On September 20, 2017

  Just getting started with Google Adwords? Thinking of running a Google Ads campaign for the first time? Make sure you ask yourself these four questions before getting started: 1. What keywords should I bid for? The Google Adwords Tool will provide a useful source of phrase selection ideas and…[…]

Posted by Clare Moorhouse On September 18, 2017

As the digital world is getting more competitive and online attention-spans get shorter, conversions seem harder to achieve. But the good news is, there are definitely ways to increase conversion rates – almost instantly and without too much effort. By applying these five practical tips from our Google-Qualified experts, you’ll…[…]

Posted by danielle On September 7, 2017

Content writing plays a vital part in any successful digital marketing campaign. Anyone can write content for their website, but gaining interest from your readers is key to business success. Adding the wow factor to your blogs and web pages can be done via a number of strategies. Follow these…[…]

Posted by Clare Moorhouse On August 29, 2017

A landing page contact form is possibly one of the most important aspects on the page that will help you convert leads, yet so many businesses fail at optimising them correctly. If you are driving plenty of traffic to your landing page, but you are not seeing enough conversions you…[…]

Posted by danielle On August 24, 2017

The Video Advertising Trend Video advertising is constantly growing in popularity. It has become an integral part of digital marketing campaigns for many businesses. This is due to it being an effective advertising strategy to increase interest and engagement from consumers on the web. It is a strong technique for…[…]

Posted by Clare Moorhouse On August 24, 2017

Negative keywords allow businesses who are running a Google Adwords campaign to restrict their PPC advertisements so that they reach a more relevant audience. Adding negative keywords to your campaigns will help to target your advert properly and ensure you get the clicks that are more likely to convert. We’ve…[…]

Posted by Tom A On August 16, 2017

Google has shortlisted Broadplace for the Growing Businesses Online and Shopping Innovation Awards at the upcoming EMEA Premier Partner Awards at Google in Dublin. This is Google's first global Premier Partner awards program. Premier Partners are the highest rank of Google agencies - only the most skilled agencies achieve this…[…]

Posted by danielle On August 14, 2017

Improving your Google SEO ranking can have a huge impact on the success of your business. The higher up you sit in search engine results, the more people will be able to find you. This means a greater chance of making more sales. Boosting business revenue is important to all…[…]

Posted by Clare Moorhouse On August 8, 2017

In today’s fast-paced and highly competitive business world, there’s increasing pressure to come up with original ideas for your blog. But an idea doesn't have to be unique to be great. In fact, there are so many examples of great content out there that you can draw upon without having…[…]

Posted by Clare Moorhouse On August 7, 2017

Choosing which keywords to rank for is the foundation of any successful PPC and SEO campaign. So whether you’re embarking on a Google Adwords campaign, or you simply want to ensure your website is visible in the organic search results for keywords related to your business, keyword research is one…[…]

Posted by danielle On July 31, 2017

Social media marketing has become a must-have for any modern business. Social media is also key to interacting with customers and releasing news updates. Consumers are heavily influenced by social media channels. These include Instagram, Facebook and Twitter. They are where people often find out about new products and services,…[…]

Posted by danielle On July 24, 2017

Customer reviews can form an integral part of any strong digital marketing campaign for your business. According to surveys, 88% of customers have read online reviews to determine the quality of a company before going ahead with a purchase. This can have a massive impact on the success of a…[…]

Posted by admin On June 26, 2017

When people look for your brand.. what do they find? Trustpilot company profiles appear in ~0.15% of all Google search results. Rank highly and stand out in organic search, highlighting your reputation to potential customers. So How Does that Translate into Revenue? 77% of UK consumers use online reviews to…[…]

Posted by admin On June 22, 2017

  Quick question, which of these ads are you automatically drawn to... Most people will click on the first one - not because it's the top result, but because of those stars showing you how others have rated the company. We place trust in reviews and ratings. Adding a Seller…[…]

Posted by shirley On June 22, 2017

Google advise to switch your m-dot domain to responsive before the mobile-first index rollout. Plus, they say there might not be just one launch day, and could roll out piecemeal as sites are ready for the change. Doesn't mean anything to you? OK, here's what all this means. Back in…[…]

Posted by admin On May 22, 2017

Recently the whole Broadplace team took part in an away day where we were assigned colours... These show the way we work and how we interact with others. The day was  hosted by The Colour Works, who a few people within the company had worked with before. Before we went…[…]

Posted by Tom A On May 5, 2017

How I became an Apprentice At college the nearest thing to digital I had was Photography, which was only one of my four A-levels, yet I spent most of my free periods and time outside of college on my photography work simply because I enjoyed it. I struggled with the looming…[…]

Posted by admin On March 30, 2017

Google recently named Broadplace as their Number One TOP PERFORMING PREMIER PARTNER AGENCY at the Google Game On awards ceremony held at their new Kings Cross offices in London. Premier Partners are the highest and most prestigious rank of Google agencies - only the most skilled agencies achieve this status…[…]

Posted by admin On March 21, 2017

You may have seen reports in the media (both industry and mainstream) about concerns over 'brand safety'. Some high profile advertisers have expressed worries about their adverts showing against sensitive content, some of which has been highly controversial. We want to take a moment to review what we as a company…[…]

Posted by admin On February 28, 2017

Further to our report on the "update that possibly was" on February 7th, which remains unconfirmed by Google themselves... The update has a name, courtesy of Glenn Gabe, a digital marketing veteran and it is Google Phantom 5. He conducted a deep analysis of the 'update' and concluded that it…[…]

Posted by admin On February 17, 2017

There's been some mild chatter and anecdotal evidence of a possible Google updates around the 7th February. Google hasn't confirmed the update. There are only mild fluctuations seen in rankings for most of our projects. We aren't seeing anything significant from our end - indeed, some clients saw an increase in…[…]

Posted by Paul H On January 30, 2017

Google have published an updated guide to best practices when using Gmail Ads. they sum up the advice in 4 neat tips. Gmail ads let you reach people in places where they spend a lot of time -- their inboxes. From targeting to creatives, learn how to drive the best possible performance…[…]

Posted by Michal W On January 27, 2017

Ad scheduling is important. You may think that distributing your ads evenly across the week would be more of a catch-all approach. And it may be the case that ad scheduling isn't necessarily relevant for your sector. But if you have a pretty good idea of when your customers are…[…]

Posted by admin On January 23, 2017

If you are using location and call extensions, then from Thursday 19th January, you might have noticed that AdWords has begunto show local searchers the local phone number of a location's address as it’s listed in your Google My Business (GMB) account, regardless of how your call extensions are set up.…[…]

Posted by Emily On January 16, 2017

Quite simply, it's the most depressing day of the year. But let's not dwell on Blue Monday too much and look forward to all the exciting developments that we have to expect in 2017. Let's indulge in some inspirational (but not at all vomit-inducing, promise) quotes from experts in digital…[…]

Posted by Emily On November 28, 2016

Ever find yourself asking the rest of the office "what's another word for..." or frequently Googling of "XXX synonym"? There are many ways of saying the same thing, yet each has a nuanced difference in meaning. Find your perfect words or phrases to convey the meaning you want with our…[…]

Posted by dantheman On November 28, 2016

Extended Text ads provide an increase of 50% more ad space, as well as a bunch of other exciting features, as we mentioned when they were first released (read more here). Google will be swapping to this format on 31st January 2017, so you don't have too much time to make…[…]

Posted by Emily On November 17, 2016

Christmas is approaching fast, but it's not too late to make the most of the opportunities this time of year. It's just a case of identifying them and acting fast. That's why Broadplace has put together a Free Ebook Christmas Marketing for you. Whether you're a retailer in Toys & Games,…[…]

Posted by Sergio B On November 11, 2016

Are you thinking it's better to Pause Ad Campaigns at Christmas? It's tempting to wind down for the Christmas period. The office Christmas party, more lunchtime drinks - it all makes us feel like we should be putting everything on pause. We get it. But while pausing your ad campaigns might…[…]

Posted by admin On November 7, 2016

Finally, you can make free business videos (and win £500 with our YouTube Competition). YouTube recently released YouTube Director for Business app. This incredible app allows you to shoot professional-looking business videos. It tells you how to shoot, what to shoot and what to talk about. Choose from a variety…[…]

Posted by ajay On October 31, 2016

by Ajay Syal, Managing Director of Broadplace Advertising Google Invites Broadplace To Advise New Google Partners EMEA Partner Acceleration Summit 2016, Dublin HQ Broadplace was invited by Google to speak at their Partner Acceleration Summit. The summit was exclusive to brand new contracted Google Partners. It was designed to accelerate…[…]

Posted by admin On October 18, 2016

Google has been beta testing Click To Message ad extensions, and we've been a part of that. Several clients have been testing the new feature with great results. The click-to-message ad extensions are exciting because they give users a really quick and convenient new method of getting in touch with…[…]

Posted by admin On October 17, 2016

Broadplace Advertising has won two prestigious awards at the annual Wirehive100 Awards; picking up the “Best Use of Search” awards for their “Omni-Channel Partnership”. Plus Akash Raval won the Key Account Handler of the Year award. His rapid rise through the ranks from apprentice to Key Account Handler is a shining…[…]

Posted by Ella C On October 13, 2016

by Ella Cicero, Account Manager and GMB Champion   It should be simple, but if you're not used to the way Google My Business works, you could find it tricky to add or remove some information to make sure that your customers find you when they're searching. Why You Should…[…]

Posted by dantheman On October 11, 2016

by Dan Pillay, Head of Operations, Broadplace Advertising   Earlier this year we reported on the introduction of Google's Expanded Text Ads. Here at Broadplace, we’re seeing that the average Clickthrough Rate (CTR) of Expanded Text Ads is 188% higher than standard text ads across our client base this September. This…[…]

Posted by shirley On October 6, 2016

Here at Broadplace we are blessed to have a great team of SEO experts - from account managers, to linkbuilders, to content writers. This quick video explains why so many companies rely on Broadplace to enhance their Search Engine Optimisation. Long gone are the days that SEO teams stuff keywords…[…]

Posted by admin On October 5, 2016

It's happened a couple of times in the past year and we've seen the fall out when other advertising agencies go into administration (as we've seen with ReachLocal and now The Advertising Club). We respect our competitors immensely, and we are always sad to find out that things haven't worked…[…]

Posted by shirley On October 3, 2016

Google’s Possum Update is a local update and the latest addition to its menagerie of algorithms (penguin, panda, hummingbird...) which effect SEO. The update started rolling out in the first week of September and is still in the process of altering the SERPs (search engine results page). These are still fluctuating,…[…]

Posted by akash On September 20, 2016

The Mercedes Sandown Group required a digital marketing agency who knew how to adapt and work collaboratively to achieve goals and get ahead of the competition.   Background Sandown Group has over 30 years’ experience in selling and servicing Mercedes-Benz vehicles. Sandown Group has showrooms in Guildford, Basingstoke, Poole, Dorchester,…[…]

Posted by Emily On September 13, 2016

Once a playground favourite, Pokemon has enjoyed a massive revival this year, with the augmented game app Pokemon Go. Despite only being released in early July, you will have had a hard time escaping its existence. This phenomenon could actually present some benefits to your business. The whole game is geography…[…]

Posted by akash On September 8, 2016

Google now requires more reviews in order for the coveted Seller Ratings Extension to appear on AdWords ads. And it's quite a dramatic increase... Official policy has, until now, stated that in most cases, 30 unique reviews within the space of 12 months should be enough to kick-start the seller rating appearing... But this number…[…]

Posted by admin On September 5, 2016

Mercedes-Benz Retail Group Appoints Broadplace as New Digital Marketing Agency   Mercedes-Benz Retail Group UK (MBRG) has named Broadplace Advertising as its new digital marketing agency. The partnership will focus on MBRG’s expertise and heritage. Broadplace will ensure the quality, excellence and efficiency associated with MBRG are front of mind…[…]

Posted by Michal W On September 1, 2016

Somewhat predictably, Bing Expanded Text Ads (ETAs) have been launched in Beta - following on from the recent launch of Google AdWords' Expanded Text Ads. The Bing ETA pilot opened towards the end of August, with their intention to do so being announced back in June. As we detailed in…[…]

Posted by Freddie R On August 25, 2016

Gmail Ads are performing well for Broadplace customers and we are huge advocates of this method of advertising. It's highly targeted and relevant advertising that reaches your audience where they spend a lot of their time. The process uses sophisticated signals to indicate if someone would be a good match…[…]

Posted by admin On August 3, 2016

CIOStory magazine group (California, USA) has named Broadplace Advertising as one of the 50 Most Powerful Google Tech Providers 2016. We have been recognised for using technology to power not only enhanced results for advertisers but increase customer service and overall satisfaction within the digital marketing space. Insights and reporting are…[…]

Posted by admin On August 2, 2016

As you may be aware, Google removed right hand ads earlier this year. This has freed up space on the Search Engine Results Page (SERP), so Google has now introduced expanded text ads. It's a big deal because this shift to a more mobile-friendly experience is the biggest update for AdWords…[…]

Posted by Sergio B On July 26, 2016

Despite more than 30% of companies increasing marketing staff and marketing budgets since 2014, digital budgets remain a small proportion of marketing spend for many law firms. Using a report from Econsultancy and The Lawyer, as well as our own experience with our clients in the law sector, we have…[…]

Posted by Broadplace On July 20, 2016

We are so proud that we are up for three WireHive100 awards this year - for individual and group work across a selection of clients. We love adding to the Broadplace awards so we've got everything crossed for more success again this year... Broadplace Team, Up for Best Use of…[…]

Posted by Emily On July 12, 2016

This month, Senior Account Manager, Paul Harraby has completed his SquaredOnline training - the award-winning global digital marketing leadership qualification developed with Google. We wanted to share this with you because we are all celebrating but also because of the direct benefits it brings the rest of the team and for…[…]

Posted by Emily On July 6, 2016

Google are testing out so many cool features at the moment. One that caught our eye recently was Google Shopping Filter Buttons. Product filter buttons are being tested in product listing ads (PLAs) in the search results. These were spotted recently. The filter buttons appear when the queries like 'top…[…]

Posted by Paul H On June 30, 2016

In 2015 Google provided us with Remarketing for Shopping in order for advertisers to connect with previous visitors on site. Now Google have announced Customer Match for Shopping. According to Google this provides the opportunity to focus campaigns on your highest value audiences: your previous purchasers, reward members, newsletter subscribers,…[…]

Posted by admin On June 29, 2016

We’ve been really excited to be able to share this news. Sometimes it’s hard to keep quiet about exciting Google developments! But we’re finally able to tell you that Google have updated their Partners programme - with the introduction of a new Google Premier Partners accreditation and a new feature within…[…]

Posted by admin On June 28, 2016

Many experts have made statements on the Brexit impact on ad industry, we wanted to share them with you and look at what the future holds. It's safe to say that almost every business up and down the country probably found that they were split last Friday. Some celebrated and some…[…]

Posted by akash On June 8, 2016

In this article: Google vs Bing stats and facts, real-life case study and handy infographic for business owners/advertisers. Whilst we are a Google Premier Partner, we believe in being impartial and delivering bespoke services to our clients. That involves looking at a number of different avenues for getting their products/services…[…]

Posted by admin On June 2, 2016

Before I started training as an Account Manager at Broadplace Advertising, I wondered what made a good Account Manager and what you really need to become a digital Account Manager. I wondered if it would be easy to retrain in an industry like this. To be honest, it was pretty…[…]

Posted by Freddie R On May 19, 2016

Back in March Google announced that it would be putting more emphasis on the importance of having a mobile-friendly website in regards to SEO ranking. With a view to launching sometime towards the start of May. The reason behind Google doing this is really to reflect the ongoing trend of…[…]

Posted by admin On May 16, 2016

The Internet Advertising Bureau (IAB), of which Broadplace is the only Google Premier Partner to be a member, recently held its 10th Annual Interact Conference. There it was announced that online advertising surpassed the European TV Market in 2015 - growing 13.1% to €36.2bn, beating the European TV Market which is…[…]

Posted by Emily On May 4, 2016

Warning: I speak my mind in this post. I say what I really think about our Account Mangement team...   As Awards season creeps up on us, I've been reflecting on what our team gets up to. And in particular, the Account Managers. Many of the awards we are entering…[…]

Posted by Emily On April 26, 2016

Get out the paint sample charts... Google are testing out some new colours! For three years now we've had yellow Ad icons that depict paid search results. But now we are seeing testing of different colours across different Google products. Here's the lowdown of what's being tested and what we…[…]

Posted by Emily On April 21, 2016

The data for UK Digital AdSpend for 2015 has been released by the Internet Advertising Bureau (of which Broadplace is the only Google Premier Partner to be a member). We were interested to see the rise in internet-enabled devices in the average family home. We've combined the IAB findings with…[…]

Posted by dantheman On April 19, 2016

by Dan Pillay, Head of Operations, Broadplace Advertising Ltd.   In the following article, you can learn the process which has led to industry-leading levels of advertiser satisfaction and retention as outlined by our MD, Ajay Syal, in Dublin at the recent Google Partner Conference: As part of our efforts to…[…]

Posted by Ella C On April 13, 2016

by Ella Cicero, Account Manager and Google My Business Champion   Google My Business is my champion topic here at Broadplace, so maybe I'm a little biased about how great it is. But Google have just added something that I think will make it even more appealing to users. You…[…]

Posted by dantheman On April 12, 2016

A while back we announced the fact that Google was removing right hand ads:    Many were concerned that this could have a negative impact on SMEs using AdWords to promote their business on Search Engines Results Pages (SERPs). We took a look at that too:   Following on from…[…]

Posted by Emily On April 12, 2016

If you didn’t have a mobile-friendly site at the end of April last year, you may want to ensure you have one in the next month or so. That’s because Google will soon be rolling out another algorithm update that has been dubbed “Mobilegeddon 2”, by a handful of people.…[…]

Posted by Freddie R On April 12, 2016

[vc_row][vc_column width="1/1"][vc_column_text] “What Do I Need To Know About AMP?” Google recently rolled out its newest service – a joint project with Twitter, Accelerated Mobile Pages. As more and more people are using their mobile as their preferred option when browsing the web, Google decided a service was needed that allows…[…]

Posted by Emily On April 12, 2016

[vc_row][vc_column width="1/1"][vc_column_text]In an update that will roll out over the next two years, Google are overhauling AdWords. This is to future-proof itself for “marketing in a mobile-first world” This is the first time such an update has happened since 2008. So it’s kind of a big deal. And, we have…[…]

Posted by Emily On April 12, 2016

[vc_row][vc_column width="1/1"][vc_column_text] Last year Google released Gmail ads (formerly known as Gmail Sponsored Promotions) to all AdWords advertisers. Ads in Gmail are advertisements placed on top of Gmail users’ inboxes. To many users these can seem no different to standard emails. [/vc_column_text][vc_single_image img_link_target="_self" image="3304" alignment="center"] tricker [/vc_single_image][vc_column_text]The ad is comprised of 2…[…]

Posted by dantheman On April 12, 2016

As our customers will know (because we've emailed them about it!), Google recently rolled out a new format for the search engine results page - removing right hand ads from results pages. You can read more about that here. Here at Broadplace, we've been interested to see the impact of these…[…]

Posted by dantheman On February 24, 2016

  Broadplace recently attended the Google Premier SMB Partner conference. One of the key objectives outlined by Todd Rowe (Managing Director - Google Channel Sales) at the event was that each attendee would have at least one key takeaway from the conference. With so many valuable sessions taking place, we as an agency…[…]

Posted by Anjay R On February 22, 2016

So Google has officially pulled the plug on right-hand ads (also known as sidebar ads). They've been testing this for quite some time, but now it's actually happening across the world. The cut-off day was Friday 19th February. As of now, Google will only be showing ads at the top…[…]

Posted by Emily On February 22, 2016

What Are Knowledge Graphs?     Knowledge Graphs have been around since 2012. They are the explainer text or lists that sometimes appear at the top of searches (before ads). Or on the right hand side of the search results. The space is reserved to hold popular facts about people, places…[…]

Posted by ajay On February 12, 2016

According to Google's own annual customer satisfaction survey, Broadplace was placed in the Top 5 in the EMEA region for retention and satisfaction.... Broadplace was invited to the Google Premier SMB Partner Conference (EMEA) at their head office in Dublin 3rd-5th Feb 2016. The annual event is organised to bring…[…]

Posted by Sergio B On February 4, 2016

As we close the door on January, we are really pleased with the new developments that have taken place already within the agency in 2016 and I’m pleased to use our blog as a platform to tell you all about them. We're delighted to announce a few changes that will…[…]

Posted by akash On January 25, 2016

  Measuring the success of your AdWords campaigns is often done through AdWords Conversion tracking or importing through Google Analytics E-commerce transaction.   There can be times when small & medium sizes businesses are not able to track conversions & see the impact of their campaigns.   This is where…[…]

Posted by Emily On January 21, 2016

  New Study   Backlinko took 1 million Google search results, analysed them and came up with some common factors that push up ranking. They looked at site speed, content and backlinks. The study was also partnered by SEMRush, Ahrefs, MarketMuse and SimilarWeb. We take a look at it all,…[…]

Posted by Ella C On January 18, 2016

Google My Business is forever changing and evolving to improve the ways users can discover local businesses through their online Google search. With Google My Business, you are able to add location extensions to your ads. This means that even at a first glance, users can see exactly where a business is located…[…]

Posted by Emily On January 11, 2016

We are always interested to see how our content is performing for our clients... even months after it has been published. The best content is evergreen content - the kind of blogs that keep giving long after they've been promoted on the company's social media channels; the kind of content…[…]

Posted by Freddie R On January 5, 2016

What is Android Pay? Much the same as Apple Pay, Android Pay gives users the ability to pay for things in stores and online with their phone. In stores people simply swipe their phones over a card reader, just like the contactless cards we have now, and online there is a “buy…[…]

Posted by Broadplace On December 22, 2015

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Posted by Paul H On December 22, 2015

Broadplace has partnered up with local charity, The Rainbow Trust, to help fundraise and raise awareness for families with children who have a life-threatening or terminal illness. We are so proud to be involved with such a prestigious and worthy cause. Over the next year the team here will be…[…]

Posted by Emily On December 1, 2015

Last night saw the 6th annual Leatherhead & District Business Awards.   #Leatherheadawards @StJohnsSurrey is underway in the Old Chapel. Congratulations to all the winners! pic.twitter.com/MrIgENT2jt — St John's Events (@StJSchoolEvents) November 12, 2014 Broadplace were nominated and shortlisted once more. This year we were in the running for Business…[…]

Posted by Ella C On November 18, 2015

What is Customer Match?   "It is the ability to target ads based upon email addresses" Want to reach your email database without sending a blanket sales email? Using customer match allows you to show specific ads to customers logged in with their email address to Google, Google+, YouTube or…[…]

Posted by akash On November 16, 2015

On a weekly or monthly basis, Broadplace Account Managers will travel North, East, South or West to visit our clients face to face. You name the place, we've most likely been there to see our clients. It's an extra service that we truly believe develops more personal working relationships.  …[…]

Posted by Paul H On November 3, 2015

“Defeat is not the worst of failures. Not to have tried is the true failure.” ― George E. Woodberry by Paul Harraby, Account Manager and footballer (ish) The inaugural Broadplace Charity Shield in aid of Rainbow Trust, kicked off at 6:30pm Greenwich Meantime on a cool damp night in Tolworth. Brave…[…]

Posted by Emily On October 29, 2015

  Rainbow Trust Children's Charity has been chosen by Broadplace as our "Charity of the Year" for 2015/6. We aim to raise £5,000 throughout the partnership.   We've committed all of our annual fundraising efforts to help the charity and already staff members have pledged their support in the form…[…]

Posted by Jong-Tack On October 20, 2015

Two years ago, we highlighted the benefits of the Seller Rating Extensions.   In a nutshell, a seller rating is a star rating that can be displayed with one of your AdWords ads. Google pulls ratings and reviews of your business from third party review sites and averages them to…[…]

Posted by dantheman On October 15, 2015

With the festive season almost upon us, we're bringing you a series of blogs about Christmas Shopping trends for 2015. If you read nothing else, let it be this... Google Christmas Shopping Trends Analysis of online shopping behaviour shows that once we hit less than three months to go until…[…]

Posted by Emily On October 14, 2015

  We have been putting together a useful and practical gift for online retailers this Festive Season, whether you're one of our customers or not. The key Retail Christmas Dates will help you to work out when you need to up your advertising spend and when to cut back to get…[…]

Posted by dantheman On October 12, 2015

  Don’t focus on what the competition are doing, use it to add FOCUS what you are doing.   "Your ability to learn faster than your competition is your only sustainable competitive advantage". (Arie De Gues) Market Research is a powerful tool, however, informed research can be an expensive investment,…[…]

Posted by shirley On October 7, 2015

Firstly, before taking you through the technical bit, I want to let you know that this is the most basic method that Google themselves have introduced through their Analytics interface. You could get rid of bot traffic using many other methods like filters, segments, custom dimensions and blocking of IP…[…]

Posted by Paul H On October 5, 2015

George Bernard Shaw once wrote that the great advantage of a hotel is that it is a refuge from home life. Yes, the prospect of escapism and the reality of affordable travel in 21st century means that millions of searches are now made for hotels every day. This means that…[…]

Posted by Freddie R On October 2, 2015

Google recently rolled out a new extension for Adwords – Dynamic Structured Snippets. Brilliant, but what are they? And how do they help advertisers? Well straight off the bat it offers Adwords advertisers the opportunity to show the consumer more information about their products or services and make ads more…[…]

Posted by Emily On September 23, 2015

... And How To Fix It So you've spent money on advertising and are getting potential customers to your website. What are they seeing when they land there? Is the landing page putting them off? Are they confused about what you're offering and what to do next? Here's how to immediately turn…[…]

Posted by Ella C On September 9, 2015

Google have enhanced the ability to analyse AdWords data in a precise, in-depth but simple way. It is now possible to clearly visualise data with the new AdWords Report Editor Tool! You now have the ability to create your very own data masterpiece by dragging and dropping data to create…[…]

Posted by Emily On September 2, 2015

We're a Google Premier SME Partner, as well as Google Analytics Certified Partner. Of course we love it! But I bet you won't guess exactly why... Approximately 690 news articles have been written about the new Google logo so far (according to Google News!). It's big news when a global…[…]

Posted by Broadplace On August 27, 2015

The PPC Consultants here at Broadplace (Google SME Premier Partner) have just completed the ISMM Diploma in Sales and Marketing with saleslearn.com. We're really proud of their achievement. This qualification, coupled with the in-house training that Broadplace provides, means that potential customers will receive an even better first point-of-contact and continued top-level support throughout the…[…]

Posted by admin On August 21, 2015

Intro   It is common knowledge that remarketing is a great strategy to boost account performance. We know that…   96% of visitors leave a website without converting. 70% abandon a shopping cart without purchasing. 49% typically visit 2-4 websites before purchasing.   With this data it is obvious that…[…]

Posted by admin On August 3, 2015

I have been managing Google AdWords accounts for a while now. Previously, I was lucky (unlucky?) enough to look after between 2 and 4 accounts at a time.   So, I had plenty of time to set up, review, optimise and report for each of the accounts. On the one hand it was…[…]

Posted by Broadplace On July 24, 2015

We are delighted to announce that our Account Managers are now all Google Tag Manager certified. They have all successfully completed the Google Analytics Academy course in the fundamentals of Google Tag Manager. This accreditation is in addition to many other qualifications that our Account Managers have attained, including qualifications…[…]

Posted by admin On July 21, 2015

by Greg Prouse, Account Manager, Broadplace "Mobile app engagement" campaigns are a great choice for advertisers focused on connecting with people who already have their app. These ads can: Encourage users to try your app again Remind someone to open your app and take a specific action Help people to…[…]

Posted by akash On July 13, 2015

Google always have fantastic bidding strategies to make PPC account managers' lives a little easier. One of the many bidding strategies they currently have is Target Return On Ad Spend. This attempts to get as much revenue by adjusting bids automatically in real time to work to achieve your target return…[…]

Posted by Broadplace On July 1, 2015

Earlier this month, Broadplace Advertising attained the prestigious status of being a Google Analytics Certified Partner.   The Google Analytics Certified Partner program is a company level accreditation for business consultants who package, sell and deliver analytics, website testing and conversion optimization services to online businesses. Acceptance into this Program…[…]

Posted by shirley On June 30, 2015

Mobile Site Optimisation III Potential Keywords & Landing Page Analysis for Mobile Phones [caption id="attachment_2597" align="aligncenter" width="500"] Image: Flickr[/caption] Keywords are the foundation of an online business. As Google has redesigned its Google Adwords Keyword Tool interface, it doesn’t let us get keyword estimates by device. Instead it shows average…[…]

Posted by admin On June 26, 2015

Discover the Hidden Treasures in your Adwords campaigns with these 7 Must Use Analytics Features from Broadplace's Jamie Ludlow   Chart Data By Hour of the Day Go to Acquisition -> Adwords -> Hour of Day You can then choose what you would like to view and see it in…[…]

Posted by shirley On June 22, 2015

Mobile Site Optimisation Part II Choosing the Right Technology or Architecture [caption id="attachment_2587" align="aligncenter" width="500"] Warning - Construction Ahead Image: Flickr[/caption]   The following are the three architectures recommended by Google: Responsive Web Design Technique (One-size fits all) This design uses the CSS3 Media Queries & a 3*3 fluid grid…[…]

Posted by shirley On June 16, 2015

Mobile Site Optimisation - Part I Keeping on par with the next gen digital marketing trend, developing a mobile website and optimising it for mobile use has become, quite simply, essential. By doing so, your online business will be optimised for catering to business through mobiles, a trend which is…[…]

Posted by Broadplace On June 2, 2015

  Henry Ford once said that ‘obstacles are those frightful things you see when you take your eyes off your goal’. He was obviously talking about the following AdWords conundrum:   If a visitor comes from AdWords and calls your business telephone number directly off your website, how can you…[…]

Posted by admin On May 22, 2015

Google recently partnered with broadplace Advertising Ltd to create a customer testimonial. The video  demonstrates how the AdWords Premier SME Partner Programme connects AdWords partners to businesses that want to improve their AdWords account. This video testimonial shows the positive impact broadplace has had on Parkway Contracts’ AdWords account. The…[…]

Posted by changerz On May 18, 2015

(more love than hate to be precise!)   Love Story   I remember the day when I heard about Google Tag Manager for the first time. The concept was so cool, too cool to be true to be perfectly honest with you. You ask your clients to put a piece…[…]

Posted by changerz On May 13, 2015

Many times we find ourselves unsure of what action to take in order to ensure our account runs at its maximum potential. When these thoughts come up, often we resort to drastic changes: plans of completely recreating the account or redoing all the ads. Well, why not try a different…[…]

Posted by changerz On April 20, 2015

Part 1 of PPC Guide Part 2 of PPC Guide For the final part of this simple guide to pay per click, we will dive into everything you need to know when creating your account.   Account Creation   The creation of your account is quite crucial, make sure it’s well…[…]

Posted by changerz On April 15, 2015

Broadplace last week took delivery of a luxury hamper from Google for being placed in the Top 50 out of over 600 agencies who took part in the Grow Local competition which ran from November 2014 until March 2015.   Google provided agencies with promotional codes to apply to new…[…]

Posted by admin On April 10, 2015

Treemaps?! What are they and how do they work? For those of you who are visual and like clear and concise data analysis, this is for you. Before we get involved, here are just a few things that you ought to know about when working with Google Treemaps: Treemaps allows…[…]

Posted by dantheman On March 30, 2015

For any online advertiser with a product or stock inventory Google Shopping has been a fantastic success story over the last few years. We've been working with many customers over the last few months, helping them collate, manage and advertise their products online. To demonstrate our expertise, our entire team of…[…]

Posted by changerz On March 27, 2015

Part 1 of PPC Guide Part 3 of PPC Guide Welcome back to the second part of our guide to pay per click! We will be talking more in-depth about account structure, goals, key performance indicators and how the pay per click auction works.   Account Structure   Account: Your account…[…]

Posted by akash On March 20, 2015

Every day 16% of searches typed into Google have never been seen before. For an advertiser it is very difficult to bid for every keyword that somebody may potentially search for. Dynamic Search Ads helps to combat this issue.   What Is DSA? Dynamic Search Ads are where the headline…[…]

Posted by changerz On March 18, 2015

Last month Google Adwords released its Mobile Call Only Campaigns to the joy of many a digital marketer. Google believes that Mobile Call Only Campaigns will help businesses reach potential customers by showing your phone number, business description and call button – right when people are searching.   So why…[…]

Posted by changerz On March 12, 2015

If you have been in search for more than a week you have probably come across dynamic keyword insertion, however times move fast online and there is a new kid on the block! Introducing… Ad Customisers. Ad customisers allow you to dynamically insert details about your business and/or products into…[…]

Posted by changerz On March 9, 2015

[vc_row][vc_column][vc_column_text]Part 2 of PPC Guide Part 3 of PPC Guide What is pay per click advertising? Should I do pay per click advertising? How do I go about doing it? How do I know it works? If you've asked yourself (or Google) any of these questions, we are going to…[…]

Posted by changerz On February 11, 2015

1. Top Conversion Paths (Conversion > Multi-Channel Funnels > Top Conversion Paths)                       There is a substantial amount of data that you can get from this Top Conversion Paths. Some of the most obvious uses of it is to see…[…]

Posted by changerz On January 7, 2015

Established Google Partner Expands Relationship to Add Greater Value to Small & Medium Sized Businesses Jan 07, 2015: Broadplace Advertising has entered into a strategic agreement with Google to join the Google AdWords™ Premier SME Partner Program in UK & Ireland. This partnership between Broadplace Advertising, an existing Google Partner,…[…]

Posted by admin On December 17, 2014

In August, Google started a competition for all Google partners to compete for a chance to win a variety of Google related prizes. The “Get into the Spirit of Summer with Google Partners” competition awarded prizes to those who brought in the most revenue from a new client’s spend on…[…]

Posted by admin On December 17, 2014

Our CEO Rohit Chugh and MD Ajay Syal visited Google offices in Dublin between the 8th and 9th of Dec for a two day Google Partners conference, Accelerate. The event focused on the rapidly changing digital marketing landscape for 2015. Agency heads from across Europe attended the event where they…[…]

Posted by admin On November 19, 2014

  Leatherhead's business leaders came together to celebrate the winners of the Leatherhead & District Business Awards 2014 at an awards ceremony and dinner held on Wednesday 12th November. The Awards celebrate the achievements of businesses in the Leatherhead & District area and shine a spotlight on the companies and…[…]

Posted by admin On November 13, 2014

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Posted by admin On November 6, 2014

  That feeling when clients say “why do we need a brand campaign?” Image source: www.reactiongifs.us   When you see a new account where you can make a lot of changes Image source: imgur.com   When you call Google and you’re put on hold with their music. Image source: thechive.files.wordpress.com…[…]

Posted by admin On October 8, 2014

Although most consider the acquisition of the conversion the final piece of the customer lifecycle, it is just as important to ensure that their experiences after the sale are going to turn them into a loyal return customer. Remarketing allows you to cater ads to anyone that’s been on your…[…]

Posted by admin On September 29, 2014

Considered to be the final point of contact, the landing page is a crucial link in a customer’s journey leading to a conversion. A poorly designed landing page might as well be a coup de grâce to all the efforts beforehand; whether it is PPC, SEO work, or any other…[…]

Posted by admin On September 22, 2014

I paraphrase a colleague when I say “everything before a conversion is a tease”, however not all conversions are equal. In this post I’m going to go over how each model attributes conversions, as well as why we need each one. The slightly illusive but ever so useful Model Comparison…[…]

Posted by admin On September 15, 2014

Managing client expectations is something you learn to do very early on as an Account Manager. I’ve had the honour of learning from the veterans in the company, which is why this éminence grise of the article isn’t me but Broadplace’s seasoned account managers.   Consistency Consistency is important because…[…]

Posted by admin On September 5, 2014

A PPC account shouldn’t be a fragile thing, of course the ups and downs are inevitable, but overall the account should predominantly be stable. However, follow this list and you will lose all semblance of structure and the entire account will crumble before you. 1. No Changes The PPC market…[…]

Posted by stanway On September 1, 2014

The question of why we need a brand campaign is asked quite often. It’s not always easy to explain, but once it’s implemented the outcome more than proves its benefits. Who should use Brand Campaigns? Companies with generic URLs/Company names With a generic URL or company name, if you have…[…]

Posted by admin On August 22, 2014

There are a great deal of fantastic resources to use when researching keywords. This is not going to be one of them; I’m more concerned with the process of deciding which keywords to test once we have acquired keywords using these tools. Research ☐ Audience in the targeted location uses…[…]

Posted by admin On August 18, 2014

As an account manager, there are so many tools at our disposal that things can often become overwhelming. There are the obvious tools that make our lives easier: AdWords Editor, Google Analytics, proprietary pay per click tools, etc., but to refine or organise our accounts, there are many more easily…[…]

Posted by admin On August 7, 2014

We all know that ad copy is important, and there are hundreds on articles available online that tell us how to make ad copy relevant and how to make Google love our ads. Yes, it’s important that Google approves, but isn’t it just as important that the audience is attracted…[…]

Posted by admin On July 25, 2014

  Mirror the Website This is the simplest way and probably the most commonly used method of building out campaigns and AdGroups.   AdGroup/ Campaign Generally this is done by using each section of the navigation bar or menu bar as a different AdGroup or campaign assuming they are relevant.…[…]

Posted by admin On July 3, 2014

  If I had to choose the one thing that I like the most about this job, it would have to be that there are so many ways to do everything; the versatility and resources that we as PPC account managers have at our disposal is immense. Along with the…[…]

Posted by stanway On June 10, 2014

We regularly receive great feedback from people about the quality of our blog and the fantastic insights provided by our search geeks on the latest digital marketing trends and happenings. You’ve heard a lot about all things digital, but seeing as football fever is spreading and trending across the globe…[…]

Posted by admin On June 10, 2014

Surprise, surprise, Google has given us a new tool to play with: the new shopping Campaigns, which I’m sure all you AdWords advertisers out there have heard of. Come the end of August, Google will have changed over to the shopping campaigns and the PLA Campaigns will be coming to…[…]

Posted by dom On April 24, 2014

  Written by Dominic Hart[…]

Posted by changerz On April 15, 2014

The notoriety and borderline hysteria of the term “not provided” has reached new levels over the last 30 days. Last week Google announced that they would be removing query data from clicks coming from SSL searches on Google. This has been the focus of great attention, suspicion and panic with…[…]

Posted by admin On April 1, 2014

As I’m sure you're all aware, Google enjoys a good April Fools’ day prank, and 2014 is no exception. I logged into My Client Center this morning to start my day’s work and saw a notification for Google’s new feature, “Google AdBirds”. Being the curious person I am, I clicked…[…]

Posted by admin On March 13, 2014

From shopping for clothes to finding the perfect holiday, users have never relied more on the reviews and experience of others in helping them make their decision. A brand having a good reputation has never mattered more. Google have helped advertisers over the years with introducing ratings, reviews and social…[…]

Posted by admin On February 6, 2014

In the past 12 months we have seen the inner workings of AdWords change quite a bit. The new features and improvements have come thick and fast, keeping us advertisers on our toes and it looks like Google won't be letting their foot off the pedal any time soon. The…[…]

Posted by admin On January 16, 2014

Engagement Ads are a new Adwords campaign type which allow adverts to target consumers with richer, more creative messages. Engagement Ads were designed to help find customers who are interested in your brand message, but they also provide a level of performance marketing as well, only requiring you to pay…[…]

Posted by admin On November 28, 2013

Last week, Broadplace were visited by Kate Newton, the UK Search Advertising Lead, who arrived with the aim of helping individual team members and the agency itself gain Bing Ads Accredited Professional status. This Microsoft program is similar to the Google AdWords Qualifications in that once you have passed the…[…]

Posted by admin On November 25, 2013

Broadplace Advertising was invited to the official launch of the new Google Partners program on Tuesday 19th November in trendy East London. As previously mentioned in this blog, Google Partners has replaced the old Engage program and the AdWords Certification now comes under the Partners umbrella, so the Broadplace MD,…[…]

Posted by dantheman On October 29, 2013

What is Adrank? Your adrank takes into account the predicted impact of ad extensions. This essentially means that ad extensions will have an impact on the price you pay per click (cpc) and the position your ad is eligible to show in. Adrank is a more important factor in the algorithm which decides whether…[…]

Posted by admin On October 23, 2013

Google has recently created a new and improved experience for agencies and digital marketing professionals combining certification and tools in a program called Google Partners. Partners replaces the old Google Engage program of which Broadplace was previously a member. Google AdWords Certification has also now become part of Google Partners.…[…]

Posted by admin On October 10, 2013

  It was just a matter of time, wasn’t it? The inexorable advance of mobile device traffic from paid sources has culminated, in at least one instance, in desktop, laptop & tablet traffic being overtaken in terms of click volume – it’s a big deal. The shift in behaviour has…[…]

Posted by admin On September 27, 2013

As a PPC account manager it is important to monitor and track the success of your AdWords campaigns, and I find one of the most efficient and effective ways of doing this is through using a customised analytics dashboard. The first thing you need is an analytics account – if…[…]

Posted by admin On September 25, 2013

A couple of weeks ago myself and Dan Pillay, one of our talented Account Managers, joined the rest of the UK digital glitterati at Google HQ in Soho for the Q3 Product Kick-Off event. The purpose of the event was to inform those present of the latest Google product updates…[…]

Posted by admin On September 10, 2013

Starting last month, Google introduced a new data comparison feature which is available across most metrics. This is great for advertisers who need to create efficient detailed reports comparing data across different time periods. Once the “Compare Dates” setting is enabled you will see a small + sign appear next…[…]

Posted by admin On August 21, 2013

According to Google, over ninety percent of its consumers search for local businesses using the internet – this probably equates to billions all over the world. Why wouldn’t you want to get in on this with your own business listing on Google Search and Google Maps? This is how your…[…]

Posted by admin On August 8, 2013

Have you ever wished, either as an advertiser or a marketeer, that you could promote your business using the power of videos but unfortunately could not because of the sky-high costs that are usually associated with video ads? Now, thanks to Google AdWords for Video, you no longer need to…[…]

Posted by admin On July 29, 2013

Yesterday (24th July 2013) Google announced a few updates to both its hardware and software portfolios. Each of these updates have obvious consumer facing benefits, but the strategic implications for advertisers and marketeers is also an important consideration. What should advertisers & marketeers be thinking about when looking at these…[…]

Posted by admin On July 22, 2013

Hi there, I’m Broadplace’s resident merchant centre man, and with that kind of power comes a certain responsibility – the responsibility to write a merchant centre blog post every now and then. Here’s my latest instalment in the form of a little guide to the new dynamic remarketing. Now, as…[…]

Posted by admin On July 12, 2013

Google held a Leadership Summit at their Dublin offices on July 9th and invited Broadplace Advertising as one of the agency panelists. The agency summit was designed to provide valuable insight for key Google stakeholders into the SMB agency market. A select panel of 5 agencies across the Northern and…[…]

Posted by admin On July 8, 2013

Sometimes it can be very difficult to identify exactly which areas you need to watch in your account. You log in to check the previous day’s activity and a KPI has dramatically changed – that causes you to check your Campaigns, Adgroups, Keywords, Dimensions, multiple date ranges and your Change…[…]

Posted by admin On June 27, 2013

With product ads taking up more and more of the SERP (search engine results page) real estate in recent months, searchers and search advertisers alike have become more accustomed to seeing images directly in the SERP. In fact, according to Google, 1 in 6 searches now bring up results with…[…]

Posted by admin On June 12, 2013

Ever wondered what makes your competitors drive more business compared to yours? Ever thought how to make the best use of your happy & loyal customer base? Well, your questions have been answered by The Almighty (read: Google)! About three years ago, in June 2010, Google introduced a refreshing new…[…]

Posted by admin On May 30, 2013

If it’s imagination you lack when creating image ads, or it’s too time-consuming to find the perfect layout, pictures and text, why not make use of the Display Ad Builder located in your AdWords account? This is a free tool that allows you to create ads using your own personalised…[…]

Posted by admin On May 22, 2013

When news trickled through a couple of months ago about the proposed changeover from Google’s Legacy campaigns to their successor Enhanced Campaigns, similar to many other PPC account managers I was unsure about the future of the PPC landscape and the effects it would have on smaller, low-budget or low…[…]

Posted by admin On May 15, 2013

So, you’re feeling pretty pleased with your Google AdWords campaign…..CTR is good, ads are relevant and deep linked to appropriate pages and due to your excellent quality scores you are being rewarded with low CPC’s and ads that consistently appear in the prime real estate positions. Pats on the back…[…]

Posted by admin On May 8, 2013

As I’m sure you all know by now, Google has changed the “Google Shopping” search results from a free service to a completely paid model. Now, I have heard quite a few moans and groans about this from various different retailers, but I am a firm believer that it is…[…]

Posted by admin On April 29, 2013

Making decisions relating to PPC is all about seeing things clearly. As an account manager you can optimize an account as much as you want but your decisions will only be as informed as the data you are working with.   Experienced account managers will know that 1 in 5…[…]

Posted by admin On April 23, 2013

From time to time I have to work with a client whose primary focus is achieving a specific CPA, and it requires a completely different approach to any other objective that you can be set. Here are some things that I look at when aiming for a required CPA. Firstly…[…]

Posted by admin On February 19, 2013

Nowadays, if you want your website to get any attention, SEO is hugely important. With more and more people relying on online searches, not just on their computers but on their smartphones and tablets too, it is vital that you ensure you are ranking highly to get the attention you…[…]

Posted by admin On February 11, 2013

Although it had previously been rumoured, and was reported by Searchengine Journal's Barry Schwartz, Google finally revealed the Panda 24 update themselves on January 22nd via Twitter. This explains why many webmasters have complained about their loss of ranks recently while Google has enjoyed a staggering revenue of $14.42 billion…[…]

Posted by admin On February 4, 2013

Over the New Year, there are several things you need to be testing with your Google Display Campaigns. Many people will be more inclined to focus on the Search Network than to put too much time into their display campaigns. However, it’s still important to be checking their performance. Firstly,…[…]

Posted by admin On January 29, 2013

As early as 2010 there were rumblings of the potential impact that social networking could have on a company’s ranking on search engines. Two years on and we can all agree that, yes, there is a definite impact and, yes, if you’re not using social media marketing you are missing…[…]

Posted by admin On November 22, 2012

Everyone wants to get the best rankings they can on YouTube. But it isn’t as easy as it looks. Or is it? Let’s find out whether you could improve on your own rankings. It could be easier than you think. Take a look at one of your YouTube videos. Is…[…]

Posted by admin On July 11, 2012

The search engine Bing, will soon launch its huge redesign of its already popular search page that aims to produce better and more useful results than the current design. The reasoning for the redesign is that the team at Bing feels that people now use search engines in a different…[…]

Posted by admin On June 15, 2012

Are you a risk taker? Do you know a good opportunity when you see one? Can you make the most of it? Work experience does not always conjure the best thoughts; however it can be a fantastic opportunity, as long as you are willing to take the risk to try…[…]

Posted by admin On May 29, 2012

On Friday 18th May, there was a great event held at the Millennium Conference Centre in Effingham Park, Gatwick. It was there that hundreds of businesspeople from across several sectors met to socialise, trade and network at the South East Business Show 2012. Every year, this is held to promote…[…]

Posted by admin On May 29, 2012

You may already know that Google runs a Partner Programme where companies, like us, who are specialists in search engine marketing and SEO, can receive a certification to consult and manage online campaigns by demonstrating their in-depth understanding of Google’s AdWords in exams. As we’re a Certified Partner, Google likes…[…]

Posted by admin On May 2, 2012

Find out about how to overcome ‘junk’ and dead links here, this is something that all SEO companies need to deal with and is a large issue regarding search engine optimisation and providing top quality and consistent search results. Removing junk from internet search results is extremely important and failure…[…]

Posted by admin On April 5, 2012

Very difficult if you don't know what you're doing, is the answer. Because of the high amount of competition online, many websites don't manage to get very high up the search engine rankings pages. For this reason, most websites employ varying search engine optimisation (SEO) techniques, which are designed to…[…]

Posted by admin On March 9, 2012

Discover the most effective form of feedback to your clients and the importance of storytelling in pay per click (or PPC) marketing as opposed to just using statistics and graphs to demonstrate results with this website. PPC marketing  is a model of marketing that directs online traffic towards websites, and…[…]

Posted by admin On February 23, 2012

Pretty much all websites will have crawl errors of one kind or another. These are errors with your site that Google spotted when they crawled it. Not only should you be aware of what these errors are, you should also know how to fix the most common of them. Errors…[…]

Posted by admin On February 14, 2012

What is Impression Share? One question I get asked a lot by my clients is: What is the overall number of all searches made on my keywords, and how many of those searches am I appearing for? Up until recently there was no quick and easy way of answering this…[…]

Posted by admin On February 13, 2012

Millions of people surf the internet every day, and whether that be for research while at work or for fun when at home, the chances of an advert catching your eye are extremely high no matter where you are. Google is a well-known and well utilised medium when it comes…[…]

Posted by admin On February 8, 2012

You might think that, once your business has a website, it's relatively easy to start making money from people visiting it and purchasing whatever it is you're providing. However, there's no guarantee that anyone will visit your site at all – it has to be visible when potential customers search…[…]

Posted by admin On January 19, 2012

Google is constantly changing the way its search engine works and it is also offering new features that will change the way we use it. One recent example of this comes in the form of Google Instant Preview. You may already have seen this in action if you use the…[…]

Posted by admin On January 13, 2012

Google reconsideration requests are tricky to understand but it relates to a number of guidelines that you need to comply to. If you are not in agreement you can always email the customer service team or webmasters at Google who will be able to run you through how to form…[…]

Posted by admin On January 9, 2012

Twitter is offered as just a part of a social media marketing agency. They will be able to provide a range of social media with updates and clever marketing strategies in order to promote your business or product. In today’s modern society the power of online has never been greater.…[…]

Posted by admin On January 6, 2012

When examining the ways of how a website can be improved, it is important to consider that you need to involve some form of SEO Company into the equation. SEO or search engine optimisation is the way of writing content by placing keywords into anything you may be writing. It…[…]

Posted by admin On November 28, 2011

Some major companies have already joined the fray, including Fox News. While some businesses will no doubt be helped by a social media marketing agency, others will delve into the idea of having a proper business page by themselves. The good news is that Google+ business pages are not just…[…]

Posted by admin On November 28, 2011

For many businesses getting noticed on the Internet can be hard. But schemes such as Google Adwords have made things a little easier for businesses.  And this month Google launched product listing Ads in the UK adding images and simple product details helping businesses attract more customers. With the aim…[…]

Posted by admin On November 8, 2011

Google has geared up itself to offer freshest of results possible with reference to the search queries depending upon the relevancy and time factor. Through the modified Caffeine web indexing system, Google has made significant improvements to the ranking algorithm which in turn reflects on approximately 35 percent of searches…[…]

Posted by admin On October 19, 2011

On the evening of the 12th October, around 80 Surrey based businesses, big and small, gathered at Lakeside Country Club to learn some tips of the Google trade from Max Macintosh, a Google Senior Industry Manager and several Adwords professionals from Broadplace Advertising. The event, hosted by the Surrey Chambers…[…]

Posted by admin On September 26, 2011

Google is changing. The news headlines have been full of developments concerning Google+ in recent weeks. But the latest news from Google has got nothing to do with its newest products. Instead it has decided to have a clear out of some of its older and less exciting products in…[…]

Posted by admin On September 2, 2011

To Infinity – and beyond? How many internet search engines can you name? There are literally hundreds of search engines available to use online at this very moment and yet there is only one that truly tops the bill. So much so that its brand name has been absorbed into…[…]

Posted by admin On August 30, 2011

The vast majority of people still go straight to Google when they need to locate information online. However, according to the results released by Experian Hitwise recently, Google is not the most accurate search engine when it comes to results. Who is top of the list? According to Experian Hitwise,…[…]

Posted by admin On August 30, 2011

If you have used Google to do any searches online in the past few days, you may have noticed some intriguing results popping up on page one. It would appear that the search engine giant is experimenting with large groups of links for the top result to appear on page…[…]

Posted by admin On August 11, 2011

We all go online and search for goods and services from time to time. Some of us do it every day. If you happen to own a business it pays to know more than this. A research conducted by comScore tried to search answers to certain questions, read on to…[…]

Posted by admin On July 29, 2011

When it comes to search engine results, there has typically been a clear distinction between the organic search results and the paid search results. The former is decided through various factors, while the latter is provided by companies wishing to use pay per click to get more visitors to their…[…]

Posted by admin On July 28, 2011

Experian Hitwise has just released a report analysing the performance of the main search engine providers and social media players for the month of June 2011. Google is known to dominate the search engine market, but June turned out to be a particularly good month: 1. It enjoyed the biggest…[…]

Posted by admin On July 25, 2011

More and more people are now accessing the internet via their mobile phone. While it is possible to view a standard website on an internet enabled phone, it can be difficult to read it. This is why it is becoming more and more important to make sure your own website…[…]

Posted by admin On July 18, 2011

Major news has hit the internet headlines in the last few days, with Google deciding to put a full block on all co.cc domain names. It will no longer show such domains in its results pages, making it even harder for these websites to be found. Here are some notable…[…]

Posted by admin On July 8, 2011

In the last few days the internet has been awash with announcements about Google and its new launch – Google Plus, or to put it more simply, Google+. Google refers to this as “real life sharing”. It has also aimed to describe its new idea as being more subtle and…[…]

Posted by admin On June 30, 2011

A few short months ago Google changed the face of search engine results by issuing the Google Panda update (also referred to as the Google Farmer update). Now it has been revealed that another update is on the way, although it is by no means certain exactly when this is…[…]

Posted by admin On June 27, 2011

If you have been searching for things using the Google search engine recently, you may have spotted a slight change in some of the paid ads that have been displayed. It has been noticed that some of the adverts have a small line of text underneath them, stating how many…[…]

Posted by admin On June 13, 2011

The three main competing search engines – Google, Yahoo and Bing, from Microsoft – are not often seen as best friends. But this week they have announced an alliance that should make it easier for webmasters to markup their web pages in a common format. The alliance is called Schema.org,…[…]

Posted by admin On June 9, 2011

A major new photo sharing feature was launched by social networking site Twitter at the beginning of June. This is part of their overhauled Twitter search feature. The website is making sure that the 140 character limit on typing a message does not limit the amount of information that can…[…]

Posted by admin On June 8, 2011

Search engines are always evolving, but the most recent development concerns so called “social search”. This means you can access a more personalised search experience if you are a member of Facebook – and if you use Bing on a regular basis. Bing now has a connection with Facebook that…[…]

Posted by admin On June 2, 2011

As more and more people have access to a smartphone, it makes sense that the actions they make regarding shopping, browsing and buying become more interesting. According to recent research it would seem that adverts are noticed by over 80% of smartphone users when they appear on their phones. Furthermore…[…]

Posted by admin On May 19, 2011

The annual benchmark study released by EConsultancy has just been issued for 2011 and it makes for very interesting reading. It reveals that many companies are planning to increase their spending on various forms of online advertising. As per the study, 44% of people surveyed for the report stated that…[…]

Posted by admin On May 12, 2011

Many advertisers looking to spend PPC budgets focus solely on Google to get the results they need. But if this includes you, you’re missing out on the opportunities presented by Bing shopping search. This search facility has been around for almost two years now. But Bing has recently released some…[…]

Posted by admin On April 27, 2011

Advertisers can now aim more specific pages for advertising their products/services, thanks to 'Topic Targeting', the recent addition in Google Display Network. Google is steadily expanding its display network, this is clearly visible with the additions it keeps implementing. Here is a low down of how the Google Display Network…[…]

Posted by admin On April 27, 2011

Taking a note of the popular 'Like' & 'Tweet' tabs used by Facebook & Twitter; Google has recently announced a new tool called '+1'. Here is how the Google’s +1 will work '+1' will be a small tab featuring next to the sites displayed SERP. It will allow you to…[…]

Posted by Broadplace On March 28, 2011

The widely talked about ‘Search Alliance’ between Yahoo and Bing is well underway. Having already been implemented in the USA & Canada the alliance is now set to happen next quarter for the UK, Ireland and France. The rest of Europe will transition through end 2011 and 2012. Both Yahoo…[…]

Posted by Broadplace On March 28, 2011

It’s fair to say it can be a temptation some cannot resist. The idea of paying a certain sum of money to a firm that will then create all the back links you need must be tempting enough to some. But as with many temptations this is one that cannot…[…]

Posted by Broadplace On March 28, 2011

Some webmasters undoubtedly dismiss the thought of using pay per click as a method of getting more visitors to their website. They appear to think that it is possible to use other free methods of getting the right people to their website. While this is true, there is no doubt…[…]

Posted by Broadplace On March 22, 2011

Most webmasters know that search engine optimisation is an important consideration if their website is going to be included in a good place in the search engine results. If no consideration is given to SEO at all, a website is likely to rank lower than it would if careful consideration…[…]

Posted by Broadplace On March 22, 2011

If you are aware of what affiliate marketing is, you will know that it is a good way to earn money without having to stock any products of your own. You earn from recommending and selling products owned by other people, and you will receive a slice of the income…[…]

Posted by Broadplace On March 16, 2011

Most webmasters know that search engine optimisation is an important consideration if their website is going to be included in a good place in the search engine results. If no consideration is given to SEO at all, a website is likely to rank lower than it would if careful consideration…[…]

Posted by Broadplace On March 16, 2011

Search engine optimisation is very important for all types of websites. It doesn’t matter whether you have an online shop, a blog, a site created for the purpose of earning affiliate income or anything else. You will always want to get as many visitors as possible because those visitors will…[…]

Posted by Broadplace On February 3, 2011

Does Pay Per Click Offer Better Quality Leads? The answer, put simply enough, is that it can do. It all depends on how you word your advert and who you are aiming it at. One of the best examples you will see regarding this situation concerns credit cards. If you…[…]

Posted by Broadplace On February 3, 2011

A lot of people find search engine optimisation confusing. In its simplest form it can seem pretty simple but of course when you really look into it you have a very different story indeed. As we’ve said before on this blog, it isn’t just a case of getting the right…[…]

Posted by Broadplace On February 1, 2011

According to the British Retail Consortium, lots of people are turning to the internet to buy things nowadays. This is good news for businesses that have an online presence. But it is important to recognise that online businesses should not just sit back and wait for people to turn up.…[…]

Posted by Broadplace On February 1, 2011

Get ready to log in to your AdWords account and check the new and improved version of Home Tab of Adwords.  The latest blog post from Google covers the new improvement. Google always listens to what and how advertisers want their interface so that they can manage every bit of…[…]

Posted by Broadplace On February 1, 2011

Google had extended its AdWords spread on YouTube sometime back. If you want to enhance your online presence to draw relevant traffic to your website then advertising on YouTube can also be a good option. YouTube can help you accomplish both by giving you access to the world's largest online…[…]

Posted by Broadplace On February 1, 2011

Why do we do SEO on a website?… to drive relevant traffic (Free of course). The visitor also tends to have more expectations once he/ she clicks on the organic listing. Since the visitor believes that the site will be authority site.  Imagine, the site is not helpful and the…[…]

Posted by Broadplace On January 27, 2011

Does Google Adwords Campaign give a great ROI? This is a question that most newbies to the system ask before they begin – and in some cases after they have sunk some money into it already. But while the truthful answer is a definite ‘yes’, it can be difficult to…[…]

Posted by Broadplace On January 27, 2011

SEO is not just only about getting links but one has to know how to provide links from the Good content too. The blog post covers the ways to links internally as well as externally. There are plenty of different components to SEO. If you want your website to rank…[…]

Posted by Broadplace On January 27, 2011

Many newcomers to the world of pay per click marketing have lots of questions about how it works and what they can expect from it. But since pay per click marketing relies on investing money into it, it is reasonable enough to ask whether it will bring instant results? Here…[…]

Posted by Broadplace On January 26, 2011

After the Android 2.3 , Gingerbread on Nexus S, there is a lot of buzz and excitement regarding how and what will be bigger and better in the next Android release… The name as all of us know is Android 3.0, Honeycomb. Recently, Google showcased Android 3.0 at  the Consumer…[…]

Posted by Broadplace On January 25, 2011

Its a good Video from Matt Cutts regarding what to chase while doing your SEO. Though one may not call it as a great SEO tip but i firmly believe that if you make a good and genuine effrot to  engage your visitor with usful information and a great browsing…[…]

Posted by Broadplace On January 24, 2011

Article writing is one of the most common ways to help any website improve its natural search engine ranking. All webmasters should understand which search terms are going to bring in the traffic for their website, and in so doing they will be able to use those search terms to…[…]

Posted by Broadplace On January 19, 2011

If you know anything at all about search engine optimisation, you have probably heard about black hat and white hat methods of getting results. Broadly speaking, white hat methods are those that have been approved as being usable by the search engines. Black hat methods on the other hand are…[…]

Posted by Broadplace On January 19, 2011

There are many aspects that go to make up a successful pay per click campaign. It all begins with selecting the keywords that you believe will get you the best possible results. But belief is a long way from actual results. The trick is to remember that the journey does…[…]

Posted by Broadplace On January 18, 2011

As you may well already know, search engine optimisation is not just one task. Just like a jigsaw puzzle, it is comprised of many different tasks, each one leading up to the final result, which should enable any website to be better and more productive than it was before. SEO…[…]

Posted by Broadplace On January 17, 2011

Okay so there are many different social media sites out there today, but there is no doubt that Twitter has grabbed a lot of virtual column inches in recent months. It would be foolhardy to try and do well online without having some kind of social media presence there, because…[…]

Posted by Broadplace On January 14, 2011

This is probably the kind of situation that most people who are involved with PPC come up against at one time or another. It is more common in the early stages though, especially if you are figuring things out for yourself and you want to take your own route to…[…]

Posted by Broadplace On January 12, 2011

Pay per click is often stated as being one of the best ways you can get new traffic to your website – qualified traffic at that. But while this may be the case, it isn’t as easy to run a successful campaign as some people think. Many business owners take…[…]

Posted by Broadplace On January 11, 2011

Most people would agree that the quality of written content across the web varies greatly depending on what you read and where you read it. Some webmasters are quite happy to put up content that makes no sense and doesn’t give the reader any real value. Provided it has the…[…]

Posted by Broadplace On January 10, 2011

As a New Year gets underway, there will no doubt be many webmasters who will be ready to move forward with a whole new set of resolutions for their website(s). One of these will probably be the determination to get their site to rank even more highly in the search…[…]

Posted by Broadplace On December 30, 2010

Seeing a notification from Google that says ‘your website may be compromised’ can give a tough time to a webmaster. The warning is an indication that a particular site is hacked by an unauthorized person. If you ever receive such a notification from Google then do not panic as this…[…]

Posted by Broadplace On December 28, 2010

We all know the potential that Facebook pages have for online marketers. However just making a creatively appealing page is not enough. There is a lot that can be done in order to get more visitors on to your Facebook page and increase the fan base. Here are a few…[…]

Posted by Broadplace On December 27, 2010

Google launched display ads to its Google AdWords advertising format in 2008 which helped many businesses explore the potential of display ads. The display ad builder tool is free and lets advertisers customize their display ads. Google has constantly updated and made changes in its display ad builder; below are…[…]

Posted by Broadplace On December 22, 2010

A recent study by SmartBrief revealed that there are eight social media trends that provide greater insight into the social media behaviours, beliefs and challenges of the businesses that utilize the medium. The study which was conducted in participation with Summit Limited carried the survey out among 6000 of its…[…]

Posted by Broadplace On December 21, 2010

Branding has always been vitally important for any product or company. Branding through social media has just become the latest fad. Of course that depends on the understanding and imbibing the new media as an effective branding medium which is more or less based on the organization’s culture and the…[…]

Posted by Broadplace On December 20, 2010

The online media is evolving a rapid pace no doubts about this fact .There are numerous businesses flourishing online and each one of them has its own marketing strategy. Paid marketing efforts will vary because of the budget constraints but there are non paid forms of marketing activities as well…[…]

Posted by Broadplace On December 17, 2010

Social search online has now become more relevant to users than the regular searches that happen on search engines. Search engines like Google and Bing are trying their best to integrate information from social networks like Twitter, Facebook etc and making the social signals strong. Bing has already become a…[…]

Posted by Broadplace On December 16, 2010

SEO experts and the Social media Optimizers who doubted the relevance of the links built on social networking sites Twitter and Facebook can now consider the same as an important aspect in getting better rankings. Google and Bing have finally confirmed that the links that are shared on Facebook and…[…]

Posted by Broadplace On December 8, 2010

Most people who have a website of any description want to make sure they are doing all they can to lift its position in the search engines. When I say search engines, of course I mean Google primarily. This is the search engine the majority of people use, so it…[…]

Posted by Broadplace On November 29, 2010

Google is known to offer online marketing firms with novel online advertising techniques which aid in increasing their conversion score. Google re-marketing being the latest online technique which has been a great stimulator in the same direction. Cookies are used to track customer purchasing pattern which help the search engines…[…]

Posted by Broadplace On November 22, 2010

There are four key steps to ensuring SEO for your blog posts, a concept that is often overlooked by writers, at their own peril. As a blog content writer, you should never underestimate the power of SEO – it could mean the difference between 100 and 100,000 readers. You have…[…]

Posted by Broadplace On November 11, 2010

There are a vast array of helpful WordPress plugins that can aid you in optimising  blog content. Search engine optimisation can be the difference between 100 readers and 100,000 readers. It is said that there are over 100 million blogs in existence. With such a vast number of “competitors”, it…[…]

Posted by Broadplace On November 7, 2010

Now, enjoy Google Instant on your Mobile! Since Google instant was launched in September ; the searchers have been getting the searches faster; the predictions are helping people to reach to the right search page as early as possible. At the time of the first Google Instant release Google promised…[…]

Posted by Broadplace On November 7, 2010

Good news for Google AdWords Users! A new version of AdWords Editor is released. The version 8.5 is for Windows and Mac. The new release support many of the new features available in the web interface of the Google AdWords. Among other additions, version 8.5 includes new tabs for managing…[…]

Posted by Broadplace On November 5, 2010

Facebook users aren’t usually aware of the fact that they can modify their Facebook page (not profile or group) to include custom tabs using Static FBML. You may be the creator of a Facebook page with the intention of attracting many views, but have a boring and unattractive page. Due…[…]

Posted by Broadplace On November 3, 2010

Historically, just before the holiday season Google has mode algorithmic changes (Except last year). Though last year we saw lots of algo changes in adwords to identify thin affiliate sites.   Around last week of October; this month we have seen ranking losses for some of the sites. We are not…[…]

Posted by Broadplace On November 3, 2010

One of the challenges on PPC accounts is to justify the ROI on PPC spend. Though there is conversion tracking; many times you know that sales are happening on phone too.  A visitor clicks on the adverts gets to the website and then calls the phone number listed on the…[…]

Posted by Broadplace On November 2, 2010

One of the critical aspects of SEO is to have a proper keyword analysis. In other words the business has to decide (In consultation with SEO Company ) the keywords to focus for the SEO efforts. It is very easy to fall for all those very impressive, highly searched terms. …[…]

Posted by Broadplace On November 2, 2010

Local is getting more prominent. We all  search specific services / products available in our locality. The other day, I was looking for a Dentist and it was so handy to put the location and get to know who all are available and where they are.  Google has been constantly…[…]

Posted by Broadplace On October 29, 2010

For all those who were really worried about the drop of quality score and increase in Fist Page Bid; have a sigh of relief. It was more of a Google glitch as per the blog post It says that many accounts experienced the drop quality score for high performing keywords…[…]

Posted by Broadplace On October 29, 2010

Small businesses are increasing in number online since the increase in the number of online shoppers. Maximum numbers of online searches happen on Google, which clearly indicates that highest number of business is generated through it. Google has tried making online advertising easy for small business owners through Google places,…[…]

Posted by Broadplace On October 26, 2010

We have been using “Search Funnel” effectively and it has proved very good tool to analyse the data. Google in its blog post mentioned that they have received very optimistic feedback from advertisers making use of Search Funnels—the new set of reviews released in Conversions. Advertisers are starting to understand…[…]

Posted by Broadplace On October 26, 2010

With all that talk about “Black Hat / White Hat” , Back links, Canonical links, Link Juice …..and many tech-ish terms used by SEO Company ; the normal folks may think that these SEO consultants are magicians who do some tricks to get a site ranking very high on the…[…]

Posted by prasad On October 22, 2010

You must start from the beginning in nearly anything you do, and running SEO campaigns is not any different in that respect.  Assuming that you come into this segment with a good domain name already in place, you are going to start by finding the right keywords to read your…[…]

Posted by Broadplace On October 10, 2010

Its more than nine months since Google first introduced the Google Shortener  (https://goo.gl/) as part of Google Toolbar and Feedburner. Google has already integrated the Google URL Shortener technology in many of it’s products like News, Blogger, Maps, etc. Google has now opened the shortener for everyone. One can just…[…]

Posted by Broadplace On October 8, 2010

Search Engine Optimisation (SEO) is a combination of “On Page” and “Off Page” efforts. It is a discipline which needs a lot of research, experimentation and analysis. A Good SEO expert decides on various hypotheses and sets up test cases and keeps fine tuning the technique. And as we know;…[…]

Posted by Broadplace On October 7, 2010

Google Apps Marketplace was born around six months back. Since then the growth has been really phenomenal. Today , more than 4 million users have been using / Installed Google Apps on their domain. Its really a huge number to achieve in over just six months.  The official site of…[…]

Posted by Broadplace On October 5, 2010

You have a website and now you want to find a good SEO Consulting Company who can help you bring that additional free organic traffic to your website. I’m sure there are lots of emails dropping into your inbox claiming that the writer is the best SEO consultant and that…[…]

Posted by Broadplace On October 5, 2010

Since its launch of Bid Simulator PPC Consultants got a feature that allowed the impact of keyword level bids on advertising impact. We all loved it and now Google announced that  “Estimated Top Impressions’ is now available in “Bid Simulator” . Using data from the past seven days, the bid…[…]

Posted by Broadplace On September 26, 2010

Google Realtime Search ; now what it is after so much of media attention regarding Google Instant? Google Realtime Search lets you see up-to-the-second social updates, news articles and blog posts about hot topics around the world. You can check it here Google realtime is a separate search engine dedicated…[…]

Posted by Broadplace On September 25, 2010

Google had announced Beta Version of Updated Keyword tool last year. Yesterday Google Announced that the Updated Keyword tool out of beta. With this new update Google has combined its previous tools (Keyword Tool and Search-based Keyword Tool) into one Updated Keyword Tool. I am sure many of you have…[…]

Posted by Broadplace On September 24, 2010

PPC Cost management is one of the prime concerns of any Pay Per Click Expert. How do I have a control over cost and at the same time make sure that the campaign doesn’t throttle the effectiveness of the converting keywords. I am quite sure all of you must be…[…]

Posted by Broadplace On September 17, 2010

Google Health was released around 2 years back but it has really evolved pretty well. The Tag line of the tool / app is “Better health comes from better information.”  All of you have always think that you should take care of your health but just get busier and busier…[…]

Posted by Broadplace On September 16, 2010

Google is Set To Go Head To Head With Facebook. Despite being one of the most recognisable brands worldwide, Google is continuing to step up its expansion by pushing further into the social media arena and building a website to take on the mighty Facebook. Google's next big project and…[…]

Posted by Broadplace On September 16, 2010

Usage of Pay Per Click Adverting is on a rise and that has thrown lots of opportunities for all those who aspire to be one of the best PPC Consultant. There are many notions regarding what makes a good PPC consultant and one amongst them is “I know Google Adwords…[…]

Posted by Broadplace On September 15, 2010

PPC Optimisation Tips Part 2 is sequel to the previous post “PPC Optimisation Tips” . There are some queries as well as suggestions thus I thought of adding a few more tips in this post PPC Optimisation Tips to reduce Cost Per Click 1.    Check the landing page relevance. Make…[…]

Posted by Broadplace On September 15, 2010

PPC Optimisation Tips covers some of the quick tips here. The PPC Optimisation is a vast subject and it takes a lots of training / experimentation as well as experience to get to a good PPC Optimisation expert. I though we can just list a few quick help tips in…[…]

Posted by Broadplace On September 15, 2010

Adwords Editor Download is available at Google Adwords Site here The Latest release for Google Adwords Editor is version 8.0.1 for Windows and Mac. Google Adwords editor is Free,  downloadable desktop application. It helps manage Google Adwords campaigns. It is very easy to manage large Adwords accounts. With AdWords Editor,…[…]

Posted by Broadplace On September 15, 2010

New Version of Google Adwords Editor is available now. Google Adwords Editor has released new version (8.0.1) for Windows and Mac. Adwords Editor has been such a wonderful tool to manage the Adwords campaigns. With so many new changes on the Adwords taking place in last few months; we were…[…]

Posted by Broadplace On September 14, 2010

If you were looking for Yahoo's comment on Google .... Hold your breath ...Yahoo seems to have welcomed Google Instant. In its blog post Back to the Future: Innovation is Alive in Search ; Yahoo! has mentioned that “Instant Feature” was introduced by Yahoo way back in 2005. Yahoo search…[…]

Posted by Broadplace On September 14, 2010

Now that you want to test out Google Instant but the problem that you face is  "Google Instant is not working for me" We are trying to list some of the reasons for “Google Instant Not Working” for you. 1.    Check Your Google Domain : Google Instant is NOT yet…[…]

Posted by Broadplace On September 14, 2010

When good and bad (or wait and watch) reviews , blogs, updates poured on millions of web pages regarding Google Instant ; one would like to know “what went behind scenes to get Google instant Happening?” Major change : Now Google Search page has turned from a static HTML page…[…]

Posted by Broadplace On September 8, 2010

Google instant is live. Check it here . We had mentioned about this some days back on this blog.  At that time Google was mentioning is as  Streaming. Check "Google Turn on Streaming" Google Instant is rolling out over several days to users signed in to a Google Account. s…[…]

Posted by Broadplace On September 2, 2010

Google is turning it on and I must say turning it on very well. After the disputable release of “Site links for Brand+Generic Terms”  (Check at "Showing more results from a domain” ) ; the new release is now available only on Google.com) regarding “Streaming” is very useful. One can…[…]

Posted by Broadplace On June 30, 2010

People around the world are catching up with friends, discussing their interests and becoming virtually active day by day. Social networking websites like Facebook and Twitter have played a major role in bringing about this significant technological change. This change is also attracting a lot of retailers to promote and…[…]

Posted by Broadplace On June 25, 2010

A lot of times marketers forget the basics of B2C and B2B search marketing and mix a lot of rules. The point that most of them forget is in B2C the buyer’s thinking process, buying motives and the buying behavior are different and are not at all similar to a…[…]

Posted by Broadplace On June 21, 2010

Google is making sure that they are adding enough tools and technologies to make Display Adverting a success. The latest blog introducing the Google Display Network covers the various initiatives, tools and technologies introduced by Google over last one year to add a great momentum to run display campaigns with…[…]

Posted by Broadplace On June 16, 2010

click-to-call ads in UK Its a good news for UK advertisers on Google Adwords. All those who have or want to try their Google adwords ads on Click to Call; earlier faced issue since they could add free phone numbers (e.g. starting with '0800). Or phone numbers with local area…[…]

Posted by Broadplace On June 12, 2010

All Adwords Consultants / advertisers always thought how good it will be know how the competition doing; and Google seems to have heard that. Google in its post; AdWords brings you insight about the competitive landscape has unveiled a tool to analyse competition. AdWords Consultant can manage various parameters like…[…]

Posted by Broadplace On June 12, 2010

All of you webmasters who had been noticing the faster and faster indexing of your web pages / blog posts etc now are sure that the Caffeine release is completed. In its blog post Our new search index: Caffeine Google has announced the completion of a new web indexing system…[…]

Posted by Broadplace On June 9, 2010

Google has announced "Adwords Campaign Experiments (ACE)" in its latest blog AdWords Campaign Experiments Beta: Split testing tool for your campaigns Till now PPC Specialist would do a simple pre and post analysis of the changes made for Keywords, bids , adgroups and placements. But this will often be approximate…[…]

Posted by Broadplace On June 8, 2010

When "Google Suggest" was launched all of us were aided well to reach to the relevant query much faster. Now Google suggest has been almost part of our search journey. Many times when we spelled the query wrongly we thought how good it would have been if  Google had understood…[…]

Posted by prasad On June 7, 2010

Along with the rising temperature Londoners will be getting free Ice Cream from Bing courtesy Bing. On its blog post Londoners to get Free Ice Cream from Bing this Summer! Bing has provided the details. Check out and don’t miss to get an Ice Cream for you. Bing has been…[…]

Posted by prasad On June 7, 2010

There was a time when all you had to do to open your own successful business was to come up with a good idea for a product or service, find the supplies and space you needed to operate, and hang out your shingle. Because competition in cities and towns used…[…]

Posted by prasad On June 7, 2010

Online communication and access has taken nearly every industry by storm, and if a business isn’t already visible on the internet, it’s probably a good chance that they’re working on a website and gathering audience member friends and followers through social media outlets. The great thing about the internet is…[…]

Posted by prasad On June 6, 2010

It takes a lot of courage to start a business, and if you’ve recently decided to go into business for yourself, you probably arrived at this conclusion based on the strength of your idea for a product or service. The only problem is that in these days of high speed…[…]

Posted by prasad On June 6, 2010

Did it take you months of painstaking design and brainstorming to create a website that appropriately communicates the mission and purpose of your company? After all that work, you probably hit the “launch” button on the day that your site was revealed to the world with the full expectation that…[…]

Posted by prasad On June 5, 2010

Yahoo Blog is putting up some of their good blog posts again. In March 2009 there was a good blog post: 5 things you should tidy up to improve account performance YSM Blog post talked about 5 suggestions to keep the PPC Campaign clean and tidy. The suggestions are as…[…]

Posted by prasad On June 4, 2010

This is surely an exciting time for Adwords with Google releasing many features on its Google Adwords Interface. In the recent blog post Beta Testing News: Try the new Billing tab to get more control and flexibility The new interface is being released in U.S. Advertisers and Google will invite…[…]

Posted by prasad On June 4, 2010

Phishing attempts are not just showing any signs of slow down. The "Phishers" seem to finding new and seemingly "very convincing" ways to fool people to share their personal credentials / username and passwords for important accounts / mails etc. This time around there is a possibility that the phishers…[…]

Posted by prasad On June 3, 2010

Google search is not just about relevance , quick and useful but Google is adding "Fun" to it too!! As per the blog Freeze Frame Google moves to one step further to personlisation on the Google search page. Last week we mentioned about the usefulness of Secured search this week…[…]

Posted by prasad On June 2, 2010

These days, every business expert worth their salt is talking about how important online advertising and marketing is for the success for a company, no matter what the industry. Smaller businesses are scrambling to launch websites and establish presence on social media marketing outlets, while larger corporations are seeking ways…[…]

Posted by prasad On May 29, 2010

For those of who wanting to know what images and videos are being search now. This is what Yahoo has for you... With both video and image search, Yahoo is featuring up to five pages of topics that are trending in search. There is an autoscroll to check out trends…[…]

Posted by prasad On May 28, 2010

Mobile Advertising is moving fast and it could be just waiting for a tipping point and avalanche may just start. Google seems to be making sure that it rides on the wave too. Google today officially announce acquisition of AdMob (www.admob.com). The blog post " We’ve officially acquired AdMob! " …[…]

Posted by prasad On May 27, 2010

Google has been continuously improving the features and solutions on the Google Content Network. The latest release (New tool for brand advertisers on the Google Content Network (https://adwords.blogspot.com/2010/05/new-tool-for-brand-advertisers-on.html) Some of the changes that we have seen over last year are Frequency Capping : ( Frequency capping limits the number of…[…]

Posted by prasad On May 26, 2010

This Blog Post is specially for those who are new to AdWords, but at the same time can also come handy for the experienced ones as well. The facts in this document are derived directly from Google AdWords Dedicated Team. So it is 100% true and verifiable. The facts below…[…]

Posted by prasad On May 26, 2010

The new secured Google Search as described in Search more securely with encrypted Google web search is a good step forward from Google. Today, most people are wishing for enhanced security features and control over other channels which are likely to access their online communication. Next time you search for…[…]

Posted by dom On May 26, 2010

All of you who wished that Google Analytics should not count your own visits to your site; Here is a solution Greater choice and transparency for Google Analytics Google has announced the availability of opt-out browser add-on. The Beta version of teh add-on got release on 25-May.  It provides users…[…]

Posted by prasad On May 26, 2010

Google’s blog on 7 ways to improve your call to action is a good read to  Boost your "Call To Action" with the 7 Wonders… If you have a website you must know that you have 5 seconds to sell your services and products to millions of visitors who browse…[…]

Posted by stanway On May 25, 2010

Google's adwords blog regarding "Improvements to view-through conversion reporting for display campaigns"  covers what all of us were waiting for to measure more effectively the ROI of the display adword campaigns on Google content network. Google had launched view through conversion reporting last year. The new improvement is next step…[…]

Posted by prasad On May 23, 2010

It’s a short and sweet window from Google regarding the way ads in search have changed from Google over last 10 years. Check Video on Various Ad formats from Google All of us know that the pop up ads were, are and will always be painful for the web visitors…[…]

Posted by prasad On May 23, 2010

Google has been introducing new ad extensions in Adwords. As per the blog post Manage and Track your extensions with the new Ad Extensions tab the new extensions will help advertisers reach out to the relevant people searching relevant information very effectively. Ad extensions help make the ad more relevant.…[…]

Posted by stanway On May 12, 2010

Before the days of Extended Broad Match, there was more control over the keyword variations that you could appear for. Now with Extended Broad Match you have the potential to receive a much larger volume of traffic but should be used with caution as it can lead to a lot…[…]

Posted by stanway On May 7, 2010

If you’ve ever wondered how a search engine chooses which websites to list first in its search results, then you’re not alone. It may seem like a secret process, shrouded in mystery, or perhaps even a random choice. The truth is that these search engines employ certain, specific algorithms to…[…]

Posted by dom On May 7, 2010

Not many people would disagree that the internet has changed the world we live in. It’s had a particularly profound effect on the world of advertising. Thanks to internet advertising, there’s an entire world of potential customers at your fingertips every time you or they hop online. One of the…[…]

Posted by dom On May 7, 2010

Everyone with a website would love to be getting on top Google and other search engine’s rankings all the time.  However, if you are not getting the results you want right now, here are some of the ways that the top players are winning with search engine optimisation today.  The…[…]

Posted by dom On May 7, 2010

Social media marketing is an essential component of any online campaign as it allows you engage directly with your customer and more importantly, allows your customer to interact directly with you.  Twitter, Facebook, LinkedIn and YouTube all allow “members” to both post information and comment on postings from others, including…[…]

Posted by dom On May 7, 2010

When it comes to search engine optimisation (SEO), most online marketers think they know everything.  Many of those promoting sites, products, and services, spend a lot of time and effort engaging in strategies that they think are fool-proof.  However, many of the strategies commonly used to improve search engine rankings…[…]

Posted by dom On May 7, 2010

Search Engine Marketing (SEM) refers to the online marketing process of promoting websites using search engine optimization (SEO) and different types of paid placement, such as pay per click advertising.   The primary goal of SEM is to ensure your website is listed at the top on a search engine results…[…]

Posted by dom On May 7, 2010

A pay-per-click (PPC) campaign is an affordable and effective online advertising method that can prove especially useful for small and new business.  However, like any form of advertising, a PPC campaign only works well when serious thought goes into its implementation.  The PPC campaigns that work best are those that…[…]

Posted by dom On May 7, 2010

If you’ve surfed the internet for any length of time, chances are that you’ve seen your fair share of internet advertisements. They might take the form of a banner ad at the top of a page, or an ad in the sidebar of a page. Sometimes you can even find…[…]

Posted by dom On May 7, 2010

Search engine optimisation is a hot topic among those who are trying to do internet marketing, and PPC, or pay per click, is near or at the top of the list for services.  The pay per click industry has been around for some time now, but SEO, or search engine…[…]

Posted by dom On May 7, 2010

Social media marketing is an essential component of any online campaign as it allows you engage directly with your customer and more importantly, allows your customer to interact directly with you.  Twitter, Facebook, LinkedIn and YouTube all allow “members” to both post information and comment on postings from others, including…[…]

Posted by prasad On April 14, 2010

SEM, or search engine marketing, is the process of promoting websites to get them noticed by search engines through a variety of methods.  Some of the techniques used in search engine marketing include paid advertisements, search engine optimization, paid inclusion, pay per click advertising, and more.  Using the term “search…[…]

Posted by prasad On April 14, 2010

Keeping the right mix of SEO combination together can be a bit of a balancing game.  However, if you keep a few SEO tips in mind of what not to do, it might help you.  So today we are going to review the 9 most common SEO mistakes, so you…[…]

Posted by prasad On April 12, 2010

If you need website traffic, and you need it today, then pay per click, or PPC, might be a good option for you to look into.  PPC is a great method of getting traffic to your website, and here we will review several techniques on how to get the best…[…]

Posted by prasad On April 12, 2010

When you are working to optimize your website, there are a number of SEO techniques that can help you.  The first is accessibility. If your website is full of problems, nobody wants to use it, and broken websites don’t fare well on search engine results.  The things you want to…[…]

Posted by prasad On April 12, 2010

Using pay per click campaigns, or PPC Campaigns, is a great way to get better search engine results.  Essentially, there are 5 basic things you need to do in order to get the most out of pay per click advertising. Use keyword tools to analyze its effectiveness.  Share the keyword…[…]

Posted by prasad On April 12, 2010

Pay per click advertising, or PPC, is a form of advertising used online with which advertisers only pay when it is clicked.   It is used with advertising networks, search engines, and content sites.  This is a great method for advertisers so they know they are getting people to their landing…[…]

Posted by prasad On April 12, 2010

The PPC vs. SEO battle continues.  Which is better? Which is more cost effective?  How about easier?  Which has better results in timing?  Each person has their own opinion on which works better overall, and why.  Perhaps each business type has different needs, so the results of which is better…[…]

Posted by prasad On April 11, 2010

Many people who have been trying to use SEO for a long time or even those who have been attempting to use it for their site for just a short time have heard that “duplicate content penalty” occurs when you have duplicate content.  This simply is not true.  It’s not…[…]

Posted by prasad On April 10, 2010

Choosing the right keywords to use SEO, or search engine optimization, is incredibly important.  Choosing the right keywords and phrases can help you find the people who are looking for you, and direct them to your website.  There are 5 things you will need to understand to grasp this information,…[…]

Posted by prasad On April 10, 2010

If you have made the choice to go ahead and check out this pay per click thing, you are making a smart move.  Being highly affordable for small businesses, PPC is a great choice.  However, although it is highly affordable, it can get expensive if done incorrectly.  Here we’ll go…[…]

Posted by prasad On April 10, 2010

There are four basic things that search engines do.  They process queries, they crawl the web, they rank results, and they index things.  Processing queries means that it takes the words placed into the search box and figures out what matches.  Crawling the web means that the search engines have…[…]

Posted by prasad On April 10, 2010

There is a lot of buzz and hype out there about Google Adwords and Adsense programs.  It is for a very good reason, too!  There are a lot of people getting people onto their website effectively using this program, but getting the program to work effectively for you is a…[…]

Posted by prasad On April 3, 2010

There are some things that are needed to make a search engine optimisation (SEO) companies work well.  The first of these is a project manager.  One person needs to be in charge of the project and be the main person who makes all final calls and decisions on the matter.  …[…]

Posted by prasad On March 16, 2010

Google launches New Content Tool Aimed At Brand Advertisers The content network on Google covers 80% of the internet users. Brand advertisers are one of the two types of advertisers on the network. Their focus is more on cost per impression instead of cost per click as their goal is…[…]

Posted by prasad On March 16, 2010

Many times site owners have different domains and they tend to have the same site content across all these domains. Prima facie it makes sense for those who are not aware of the duplicate content issues as Search engines see it.  As the life of the web site progresses the…[…]

Posted by prasad On March 15, 2010

Probably the most cost-effective mode of internet advertising and marketing, pay-per-click includes major players such as Google, Yahoo and MSN in its game. Pay-per-click programs allow advertisers to bid on keywords that are searched on the search engines by internet users. These keywords will trigger the ads on the search…[…]

Posted by prasad On March 15, 2010

With the global economy placed precariously advertisers are increasingly looking for cheaper, effective and profitable advertising mediums. The growth of Internet has become the reason for the emergence of some of the most innovative methods of advertising and business promotion. This has also altered the path of advertising inclination from…[…]

Posted by prasad On March 9, 2010

Google’s blog (https://googleblog.blogspot.com/search/label/user%20experience%20and%20usability) Covers their effort regarding collating unstructured data to provide right information to users in the search results itself. Google Squared (https://www.google.com/squared) is an early effort from Google to automatically find , identify and extract structured data from across the web. Google has used the research for a…[…]

Posted by admin On February 25, 2010

Blogs have been including in almost every online marketing promotion plan. The making of a blog and uploading it is simply not enough to generate traffic. You need to work your way to promote your blogs ensuring its very purpose of search engine visibility and increased traffic is duly achieved.…[…]

Posted by admin On February 19, 2010

These days, Social Media Optimization is the buzz word amongst internet marketers. In an initiative to build up and manage an entirely new or existing brand, you need to have an extremely planned and professional approach towards it. People on the web are extremely savvy and love to keep abreast…[…]

Posted by prasad On February 14, 2010

Google Adwords interface has been effectively providing Keywords and Budget ideas from “Opportunity” tab for last few months. This immnesly helped the PPC Consulting company like Broadplace (As you are already aware of). This benefit was passed on to our customers and we could see good ROI from PPC budget…[…]

Posted by prasad On February 6, 2010

Mobile as a device to search is rapidly gaining popularity. The search obsession when we are in front of computer is naturally getting extended to when we are not in front of the computer. (Though for some it may mean that being away from Computer by a few meters too!!!…[…]

Posted by admin On October 15, 2009

Adwords has been growing like a weed since it was first introduced to the Internet community and it has been one of the most popular programs with advertisers ever since. It is one of the many bits and pieces of Google that is consistently reinventing itself and recently a new…[…]

Posted by admin On October 15, 2009

There is nothing more frustrating than running a pay per click campaign only to suddenly have your conversion rates that were so good start to sink to the depths of so bad, especially when you have no idea what, exactly, is causing it. If you suddenly notice that your PPC…[…]

Posted by admin On October 15, 2009

If you are using URL tagging and tracking to see how well your PPC campaign is doing you could discover that your reports are not really reflecting how well you campaign is actually doing. Because businesses use different systems to track and monitor their campaigns, they could easily run into…[…]

Posted by admin On October 15, 2009

More and more companies are looking for ways to market their products and services on the internet. Social media and networking sites are growing in popularity and so are the advertisements that are found on them. Twitter, one of the most popular social networking sites, has become the new media…[…]