Google Shopping has become a profitable marketing channel for many eCommerce businesses. Formerly known as “Product Listing Ads” it provides a great platform to maximise product visibility, outperform competitors and generate sales.
Whether you’re a small business just starting out or an established brand, we can successfully set up and manage a successful Google Shopping campaign that generates profitable returns.
We know what drives performance. Our proven strategies, along with our collaborative approach to working and unique partnerships with Google ensure you get the best returns on your Google Shopping Campaigns.
Our Google Shopping Approach
We have developed a data-driven and granular approach to Google Shopping campaigns; combining detailed customer insight with business data such as stock levels, product margin and promotional ranges and feed these into our results-orientated strategies.
We’ve developed our own sophisticated management platform which allows us to control and optimise every aspect of your Google Shopping campaign and enable our Google qualified teams to focus on delivering your performance targets.
Our campaign management is a collaborative process. Working closely with you to organise and perfect your product feed to increase the relevance of your ads and drive more sales. Simply put, we’re here to make your budget work harder. That’s what gives us the edge.
Shopping Campaign Management
Our campaign management service focuses on improving the ROI of your shopping campaigns by using intelligent bidding, data-driven targeting and persona-based modelling to ensure you stay ahead of the competition.
You will work with a dedicated team of Google ecommerce experts, who will communicate regularly to review performance and share bid strategies and ideas for improving your campaigns.
Product Feed Optimisation
Optimising your product feed is the foundation to any successful Google Shopping campaign. It’s responsible for every search term that your Shopping Ads appear for and helps to improve your Return on Ad spend.
Our sophisticated software and team of expert analysts will help to ensure your product feed is continually optimised to deliver exceptional results.
Reporting & Insights
Results are everything. They’re integral to maximising performance and improving ROI.
We continually monitor and fine-tune your Google Shopping campaigns, applying advanced optimisation techniques to ensure higher visibility and an effective allocation of your overall budget.
Everything we do is backed by detailed reporting so that you always understand what results are being achieved and what improvements we’ve made.
Merchant Centre Setup & Management
Google Merchant Centre is a powerful tool which uploads your product listings for use with Google Shopping and make them available to shoppers across the platform.
We offer everything from creating the merchant centre to assisting with disapprovals or warnings. Managing this crucial aspect of campaign set up and performance on your behalf, allows your ads to display correctly and simplifies your whole Google Shopping seller experience.
Don’t just take
our word for it
Broadplace are a friendly team, always happy to help us. They are experts in their digital field and I would highly recommend them.
Closs & Hamblin
In my opinion, Broadplace are an excellent agency to work with. Their account managers are highly skilled professionals who deliver and report positive results. Their forward-thinking strategies coupled with reactive strategies ensure that we stay ahead of our competition with regards to digital advertising.
Northampton Reptile Centre