How To Optimise Performance Max Campaigns With Audience Signals
With Google’s introduction of Performance Max, a highly automated campaign type, it’s difficult to understand which levers are available for advertisers to pull on. Now that shopping campaigns are a thing of the past, the old standard ways in which you would optimise...
Busting Myths Around Microsoft Search Advertising
Microsoft Ads (previously called “Bing Ads”) has traditionally never been advertisers first choice when it comes to online paid advertising. Whenever we would float the idea of advertising on it you’d hear things like “But it has limited reach”. Or “the audience...
How To Use Facebook Lead Ads And Get Results
Facebook Lead Ads is a product developed by Facebook specific to mobile. It allows advertisers to capture leads directly on Facebook, rather than through a form on your site. Lead ads have pop-up forms that open when an ad is clicked that allows a user to fill in...![SEO For SaaS: The Anatomy Of The Perfect SaaS Landing Page [With Templates]](https://www.broadplace.com/wp-content/uploads/2022/12/seo-for-saas-hero-img.png)
SEO For SaaS: The Anatomy Of The Perfect SaaS Landing Page [With Templates]
Creating the perfect landing page for a SaaS website is hard. The first issue is that they are complex products, and there’s a lot of information that you need to convey around them. The second issue is that, as a general rule, there isn’t a massive amount of search...
How To Create A Simple Google Merchant Centre Shopping Feed
With Google Shopping Ads making up 76% of all retail ad search spend it’s more than likely at some point you have clicked on a shopping ads. And I’m even confident enough to say that you’ve probably bought something from them as well. So as a business selling...
5 Things To Consider Before Setting Up Performance Max Campaigns
You’ve probably heard of Performance Max campaigns. They’re Google’s latest and greatest campaign type aimed at increasing leads and conversions by optimising Ads across all of Google’s platforms. They’re also permanently replacing Google Smart Shopping. So the...![How To Proof A Blog Post [With Checklist]](https://www.broadplace.com/wp-content/uploads/2022/12/Blog-feature-image-templates.png)
How To Proof A Blog Post [With Checklist]
Even with a great brief in place, blog posts can still stray off-course. That’s why having a process for proofreading blog posts is crucial for ensuring the content is free of mistakes and flows in a way that the user can understand, holds their attention, and...
How To Create A Killer RSA In Under 10 minutes
The removal of Expanded Text Ads (ETAs) in June means that there is only really one way to test different headlines and descriptions – using Responsive Search Ads (RSAs). For those who aren’t familiar with using RSAs there are a few things that you need to watch...
