40% of leisure travellers say they now invest more time and effort planning trips than before the pandemic(Google / Kantar, The Expectations of the Evolving Traveler). And that means one thing – the user journey to purchase is getting more and more complex. The...
In over 15 years of operating as a PPC agency, we’ve heard just about every myth there is around the industry. They’ve varied from funny, to weird, to downright dangerous. Those are the PPC myths we’re going to bust today. We’re setting the...
Paid social is extremely hard to measure for businesses. Measurement can be unreliable and inconsistent through ad platforms, platforms like Google Analytics don’t track impressions, IOS updates and privacy regulations like GDPR and CCPA restrict the amount of user...
Data is often the backbone of a good Digital PR campaign. They say a picture can paint a thousand words, but a good data set can paint thousands more, transforming a story into a newsworthy one with dozens of angles and strong evidence behind it. As long as your data...
Are you looking to grow your B2B SaaS business? Then let me tell you something: Search Engine Optimisation (SEO) is not just important, it’s crucial! A solid SEO strategy can make or break your company’s long-term success. Without a good SEO strategy, your...
Google’s new goal-based campaign type, Performance Max (PMax), was first unveiled in November 2021 and launched worldwide in 2022. It enables advertisers to access Google’s entire range of networks and channels via a single campaign, allowing for less...
When it comes to collecting data for your digital PR campaigns, you have a wealth of options. Data sources are available all over the web, and while some can cost, others are completely free, transforming your campaign into a robust, unique and insightful piece. The...
Unless you’ve got all the money in the world, you’re going to need to have a negative keyword strategy. But you already know that, don’t you? Because that’s why you’re here. You’ve probably gone through your ad accounts and seen all...
With Google’s introduction of Performance Max, a highly automated campaign type, it’s difficult to understand which levers are available for advertisers to pull on. Now that shopping campaigns are a thing of the past, the old standard ways in which you would optimise...
Microsoft Ads (previously called “Bing Ads”) has traditionally never been advertisers first choice when it comes to online paid advertising. Whenever we would float the idea of advertising on it you’d hear things like “But it has limited reach”. Or “the audience...
