Keyword research for small businesses in 2021

Keyword research for small businesses in 2021

If you’re a small business and have a website that you’re trying to grow, then keyword research is going to be really important for you. Keyword research might seem easy as a concept. It’s just finding a couple of words that are related to your business. But if you...
Broad Match Modifier Update: 5 Steps To Prepare For It

Broad Match Modifier Update: 5 Steps To Prepare For It

Google has announced that it is phasing out Broad Match Modifier (BMM) match type. With a large number of accounts using BMMs this could have a huge impact on your account.  Don’t get caught out and get prepared with our 5 steps below.  First of all, let’s start with...
3 Key Tips For Improving Your Campaign Landing Pages

3 Key Tips For Improving Your Campaign Landing Pages

The first page a potential customer lands on makes or breaks the whole experience of your website. Get it right, you’re onto a winner. Get it wrong and that customer is lost. You invest a lot in digital marketing campaigns, but that would all go to waste with a...
7 Steps For Creating Your First Marketing Plan

7 Steps For Creating Your First Marketing Plan

There is nothing scarier than a blank page. Except, maybe a blank page that you need to turn into a marketing plan.  Knowing where to start can be pretty daunting. There are so many moving parts that you need to pull together when creating your first marketing plan....
6 Reasons Your Google Shopping Ads Aren’t Showing

6 Reasons Your Google Shopping Ads Aren’t Showing

Your Google Shopping Ads aren’t appearing in search results, and you’re not reporting any impressions in your Google Ads account. Every hour of down time could be costing you revenue. You’re frantically typing “Why aren’t my shopping ads showing in Google?” and...
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