Jan 3, 2023 | PPC
With Google Shopping Ads making up 76% of all retail ad search spend it’s more than likely at some point you have clicked on a shopping ads. And I’m even confident enough to say that you’ve probably bought something from them as well. So as a business selling...
Jan 3, 2023 | PPC
You’ve probably heard of Performance Max campaigns. They’re Google’s latest and greatest campaign type aimed at increasing leads and conversions by optimising Ads across all of Google’s platforms. They’re also permanently replacing Google Smart Shopping. So the...
Nov 28, 2022 | PPC
The removal of Expanded Text Ads (ETAs) in June means that there is only really one way to test different headlines and descriptions – using Responsive Search Ads (RSAs). For those who aren’t familiar with using RSAs there are a few things that you need to watch...
Nov 9, 2022 | PPC
What are Dynamic Search Ads? Ideal for advertisers with a large website or inventory of products, Dynamic Search Ads (often referred to as ‘DSAs’) use your website content to target your ads, and can help to plug in the gaps of your existing keyword based...
Nov 1, 2022 | PPC
Creating Google Ad campaigns in the interface can be an absolute pain in the backside. You can easily miss out on crucial steps, misspell ad copy or even forget critical negative keywords that could skew your overall results. Lucky for us, Google Ads editor makes life...
Jun 7, 2022 | PPC
Best Practices For Launching A Performance Max Campaign Performance Max campaigns are going to be the new default campaign type for advertisers looking to create new local or shopping campaigns. The campaign type is relatively new and many advertisers have... 
