In today’s annoyingly fast-paced and ever evolving digital landscape, where search engines are super-smart and social media reigns supreme, paid marketing is an absolute must if you’re a dental practice looking to stand out amidst fierce competition. When done right,...
In today’s digital world, online businesses strive to make data-driven decisions to optimize their advertising strategies. Facebook, being one of the most popular advertising platforms, offers various tools to help you track and measure the effectiveness of your...
You might have heard it mentioned in passing? You may even have had your manager ask you about? So what is Microsoft Clarity and what exactly does it do? Microsoft Clarity is a web analytics tool designed by Microsoft to gain valuable insights into your website...
Understanding and adjusting for seasonality is the difference between a successful PPC campaign and it failing. Think about it. Say you’re someone like a swimwear brand. You’re going to see really low levels of interest in your product between Oct to...
40% of leisure travellers say they now invest more time and effort planning trips than before the pandemic(Google / Kantar, The Expectations of the Evolving Traveler). And that means one thing – the user journey to purchase is getting more and more complex. The...
In over 15 years of operating as a PPC agency, we’ve heard just about every myth there is around the industry. They’ve varied from funny, to weird, to downright dangerous. Those are the PPC myths we’re going to bust today. We’re setting the...
