What to expect from Peak in 2020

The question that all online retailers are asking is, what will the impact of COVID be on peak trading this year and what exactly can we expect from the busiest months of the retail calendar? With the help of Agency Development Manager Susie Gorman, we’ll look...
Preparing Your PPC Campaigns For Black Friday

Preparing Your PPC Campaigns For Black Friday

Black Friday is when we all get very excited about crazy bargains and mega sales, but the day started so much earlier than you’d think. The day after Thanksgiving (the last Thursday in November) has long been considered the unofficial beginning of the Christmas...
Preparing for the Q4 Shopping Spree

Preparing for the Q4 Shopping Spree

Google Shopping Best Practices, Tips and Tricks Q4 is fast approaching, so it’s time to review those best practices for Google Shopping! We have some tips and best practices that we hope will help you kick start optimising your shopping campaigns to achieve the best...

What is Shopping Feed Optimisation?

What are Shopping Ads? If you are a retailer, you can use shopping campaigns and ads to promote your online business. Shopping ads feature detailed information about specific products that a business sells. There are three types of shopping ads. ‘Product’...

Microsoft Advertising Reaches New Markets

Broadplace Advertising has been awarded the Elite Channel Partner status by Microsoft Advertising – we are now one of only three elite partners in the United Kingdom! As a Microsoft Advertising Partner in this group, we have high capabilities and passion to...
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