Best Practices For Launching A Performance Max Campaign

Best Practices For Launching A Performance Max Campaign

Best Practices For Launching A Performance Max Campaign   Performance Max campaigns are going to be the new default campaign type for advertisers looking to create new local or shopping campaigns. The campaign type is relatively new and many advertisers have...
6 GA Remarketing Audiences You Should Be Using For PPC

6 GA Remarketing Audiences You Should Be Using For PPC

Have you ever been browsing your favourite site and been bombarded with ads for products you looked at a while back? Then you’ve probably been targeted by a Google Ads remarketing campaign. It’s remarkably easy to create to group customers into audiences...
Broadplace Gains 2022 Google Premier Partner Status

Broadplace Gains 2022 Google Premier Partner Status

Broadplace has been named a 2022 Google Premier Partner in the Google Partner program. The program is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. It serves to empower agencies with the...
5 Steps to Help You Prepare for Microsoft Keyword Match Type Changes

5 Steps to Help You Prepare for Microsoft Keyword Match Type Changes

Microsoft has announced that it is phasing out the Broad Match Modifier (BMM) match type. From August 2021, you will no longer be able to create new BMMs. This has been done in order ‘to simplify keywords and improve your relevancy when reaching customers’ (Microsoft...
Target Impression Share Now On Microsoft

Target Impression Share Now On Microsoft

In 2018 Google released impression share bidding and now Microsoft have followed suit. Whilst impression is not the most popular bidding strategy, it does have its place in a marketing campaign. However, before we dive into its uses – what exactly is impression...
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