6 GA Remarketing Audiences You Should Be Using For PPC
Have you ever been browsing your favourite site and been bombarded with ads for products you looked at a while back? Then you’ve probably been targeted by a Google Ads remarketing campaign. It’s remarkably easy to create to group customers into audiences...
Broadplace Gains 2022 Google Premier Partner Status
Broadplace has been named a 2022 Google Premier Partner in the Google Partner program. The program is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. It serves to empower agencies with the...
How To Structure Your Google Ads Campaigns For Better Reporting
No matter whether you work in an agency, multinational company or little high street shop, if you’re running digital marketing campaigns it’s imperative to report on and analyse your performance. Without reporting there is no way you can properly break down your...
5 Steps to Help You Prepare for Microsoft Keyword Match Type Changes
Microsoft has announced that it is phasing out the Broad Match Modifier (BMM) match type. From August 2021, you will no longer be able to create new BMMs. This has been done in order ‘to simplify keywords and improve your relevancy when reaching customers’ (Microsoft...
