Product Feed Management

Optimising your data feed, for better performance on Google Shopping and Facebook Ad campaigns.

If you’re an online retailer, Google Shopping Ads should be an integral part of your digital marketing strategy. They enable you generate more sales and revenue by promoting your product inventory at the top of Google search results. 

Google Shopping Ads appear at the top of the search results, with a product title, price and image – and have proved an excellent ROI for many of our clients.  

Having a good shopping feed with accurate product information is the foundation for Google Shopping campaigns. We work collaboratively with you to use as many of the Google parameters as possible to help you reach relevant, quality buyers. 

It doesn’t have to stop there, with an optimised product data feed, you’ll be fully prepared to adopt a multi-channel marketing strategy, showcasing your products across Facebook, Microsoft and other advertising platforms.

Why Choose Product Feed Management With Broadplace?

Using third party tools such as Shoptmised and Channable, we can help to build a product feed from scratch or provide audits and recommendations for your existing feed.

Our wealth of ecommerce and online retail experience means we’re well placed to review and optimise your feed on a regular basis, ensuring that it uses as many of the Google parameters as possible. And with the help of your dedicated account manager, you’ll be able to use your newly optimised feed to enhance performance across other platforms including Google Search, Facebook and Microsoft.

Product Feed Creation

Product Feed Creation

Using the product data listed on your website and third-party tools such as Shoptimised, we’re able to build and optimise your product feed from the ground up. Our feed creation service will provide you with a fully populated dynamic product feed that’s compatible with Google Merchant Center and Facebook Catalogues so that it captures customers and drives sales.
Product Feed Audit

Product Feed Audit

Your Broadplace account manager will share regular feed audits, suggesting edits to help you improve your campaign’s success.

Your audit will highlight common issues such as duplicate titles/descriptions and missing attributes, as well as ideas for improving your existing data to enhance your searchability. We can also offer a one-time audit of your product feed, allowing you to implement our recommendations and take the optimisation into your own hands.

Get your free product feed audit..


Feed Optimisation

Your product data feed is essential for Google Shopping success. Yet it’s often overlooked. We manage and update your product feed to ensure you have to maintain good visibility across a range of products, or we can make recommendations for you to update it yourself.

We continually optimise and test, cloning items to understand which titles, descriptions, or images work best. We also edit or remove underperforming products in your feed to optimise your budget.

Multi-Channel Feeds

Multi-Channel Advertising

Once you have a healthy optimised product feed, you can replicate your Google Shopping success across multiple platforms including Facebook and Microsoft Ads. Using tools such as Channable, we can maximise the coverage of your products in Google Search campaigns using the product data already populated in your feed and test across multiple channels.

Enquire Now

Just Keepers Case Study

A strong focus on brands and products helped grow Just Keepers revenue through Google Shopping

Don’t just take
our word for it

Broadplace are a friendly team, always happy to help us. They are experts in their digital field and I would highly recommend them.

Emma Garrard
Closs & Hamblin



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