With over 630 million users across 200 countries, LinkedIn is a powerful social media platform with an audience of active professionals that all want to make new connections, stay up to date and share information.
LinkedIn is the ideal platform to promote your content in front of a clearly targeted business audience. From Sponsored Content to InMail, LinkedIn lets you target audiences based on job title, company size, industry and organisational groups, amongst others, making it a highly flexible advertising platform.
If you’re looking to target a B2B audience, we can help any business of any size achieve their goals by identifying the best choice of ad formats, the right audience and meticulous campaign analysis.
Grow your business through LinkedIn Advertising
LinkedIn Advertising is the number one channel to target professionals, which is why we see it as an essential part of any B2B strategy.
Whether you’re looking to target local business, or reach key decision makers at director level, our expertise on LinkedIn’s ad campaign manager and our ability to strategically select the right ad formatting and targeting capabilities enables you to reach and influence a wide audience.
Sponsored Content Ads offer many options to reach a business audience, helping you raise awareness, build relationships, and drive quality leads. If you are familiar with pay per click advertising models such as Google Adwords, Sponsored Content Ads work in much the same way; amplifying your content to a highly targeted audience, on a cost-per-click basis.
We will help you determine the best ad targeting and test different ad formats that will resonate best with the audience you want to reach.
Sponsored InMail turns private messaging into a powerful B2B advertising tool. It gives businesses the ability to send personalised messages that guarantee 100% deliverability. They’re an ideal advertising option to boost conversions, offer content downloads and engage with senior decision makers.
Our LinkedIn advertising experts at Broadplace will devise the right strategy for your InMail campaigns to reach your business goals, utilising effective optimisation techniques in personalisation and targeting.
LinkedIn Text Ads
If you want to drive leads from a large but targeted audience LinkedIn Text Ads are a great way of promoting specific content to a targeted audience. These ads tend to appear at the top, bottom or side of a LinkedIn webpage and can help you achieve a variety of objectives, including generating leads for your business.
We have the expertise to create compelling Text Ads; crafting action-orientated headlines that stand out on the page and generate the impressive results.
Our LinkedIn advertising specialists monitor your campaign on a weekly basis, analysing your campaign to make data-driven decisions to improve performance and making refinements to continually increase engagement.
You’ll receive clear and insightful monthly reports that will help you measure performance and allow you to make the right decisions on future campaigns.