Scoping 101: The Most Important Step In Digital PR Campaigns

Scoping 101: The Most Important Step In Digital PR Campaigns

So, you’ve had a brainstorm and you’re ready to pitch your creations to start earning coverage. WRONG! It’s a mistake many digital PR professionals make, particularly in the early stages of their career. Jumping from idea to pitch to production in little time at all,...
Digital PR Campaigns: How To Make Sure Your Data Is Robust

Digital PR Campaigns: How To Make Sure Your Data Is Robust

Data is often the backbone of a good Digital PR campaign. They say a picture can paint a thousand words, but a good data set can paint thousands more, transforming a story into a newsworthy one with dozens of angles and strong evidence behind it. As long as your data...
The Best Free Data Sources For Digital PR Campaigns

The Best Free Data Sources For Digital PR Campaigns

When it comes to collecting data for your digital PR campaigns, you have a wealth of options. Data sources are available all over the web, and while some can cost, others are completely free, transforming your campaign into a robust, unique and insightful piece. The...
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