The digital PR landscape can be a fast paced one. Yesterday’s news can quickly turn into today’s fish and chip paper, while the likes of social media and rolling news means that stories break faster than ever. While it takes a keen eye and a dedicated team to keep up,...
So, you’ve had a brainstorm and you’re ready to pitch your creations to start earning coverage. WRONG! It’s a mistake many digital PR professionals make, particularly in the early stages of their career. Jumping from idea to pitch to production in little time at all,...
Data is often the backbone of a good Digital PR campaign. They say a picture can paint a thousand words, but a good data set can paint thousands more, transforming a story into a newsworthy one with dozens of angles and strong evidence behind it. As long as your data...
When it comes to collecting data for your digital PR campaigns, you have a wealth of options. Data sources are available all over the web, and while some can cost, others are completely free, transforming your campaign into a robust, unique and insightful piece. The...
