Search Advertising Importance in 2018
Search advertising is a useful tool for any business. Placings ads on search engine result pages for a small fee every time a web surfer clicks on their ads can be very powerful. These pay per click campaigns show a lot about intent of potential buyers when searching...Gmail advertising techniques to increase campaign success
Gmail advertising techniques to increase campaign success Gmail advertising is a very useful tool for promoting your business online. The benefits of these ads are that they appear as a regular email service and are not intrusive to users. In 2015, Google integrated...Effective ad copy writing tips for your business
PPC and digital marketing are forever moving forward, but writing ad copy remains a key focus of any campaign regardless of platform changes. Here are some tips for writing effective ad copy for your business. You can also speak to our expert team at Broadplace about...5 tools to find negative keywords (that everybody doing Google Adwords should be using)
Negative keywords allow businesses who are running a Google Adwords campaign to restrict their PPC advertisements so that they reach a more relevant audience. Adding negative keywords to your campaigns will help to target your advert properly and ensure you get the...The Dos and Don’ts of Keyword Optimisation
Choosing which keywords to rank for is the foundation of any successful PPC and SEO campaign. So whether you’re embarking on a Google Adwords campaign, or you simply want to ensure your website is visible in the organic search results for keywords related to your...
Insights Colour Works Behaviour Analysis: How Did We Do?
Recently the whole Broadplace team took part in an away day where we were assigned colours… These show the way we work and how we interact with others. The day was hosted by The Colour Works, who a few people within the company had worked with before. Before we...
