When it comes to SEO, change is the only constant. New algorithms keep businesses on their toes and greater competition means that now is the time to take your SEO to the next level. Here are 5 advanced SEO tactics that will help boost your search engine rankings.
- Optimise your images
Approximately a third of all Google searches are for images, so we know that we need to give some focus on image optimisation in order to increase our visibility in Google. There are several ways to achieve this:
- The image file name; making sure it’s something that best describes the image
- The alt attribute; include your keywords where possible, but still describing the image
- Image caption; this is playing an increasingly important role in SEO when it comes to image search
- Surrounding text; Google is placing more importance on the text that surrounds the image to ascertain its relevance and context
- Start making videos
If content is king then video is queen! No matter what you’re selling, if you don’t have a video marketing strategy, you’re going to seriously lose out. On social media, video gets far more engagement than standard posts with images and it’s a great way to get your message across to your audience in an engaging way.
- Structured data
Structured data helps define and organise properties within your website to elements of content contained within that page. It means that your content is better understood by search engines, which can result in a better match to a search query. Not only that, but the use of markup for rich snippets can result in a better user experience for searchers.
- Fix broken links
Some of your pages on your website will change or be outdated over time; particularly if you have a blog and are doing a lot of internal linking. Every now and then it’s important to do a link spring clean where you check for 404 errors to make sure all your links can be properly followed by users and search engines. The SEO Screaming Frog Spider Tool is great for doing a quick health check.
- Expand your presence
Grow your online presence and reach new audiences by publishing content on third party websites that are relevant for your business. Not only does this achieve a credible link to your website (a very important aspect of SEO), it also exposes your brand to more people – sending you more qualified traffic and leads.
To implement some of these advanced SEO tactics on your website, contact Broadplace’s SEO team for expert advice.