We’ve had experience in helping start-ups achieve growth at a sustainable rate. We want to look at what makes a successful digital marketing strategy for start-ups. Don’t underestimate the power of digital marketing. It’s one of your greatest tools in building your business from scratch and a direct route to market that will yield results quickly. Establishing your brand name and getting sales is the aim, and digital marketing is the game.
1. Firstly, you need to look at your investment
We would recommend a £3,000 pcm digital spend – social, PPC and SEO. 58% of startups assign more than 75% of their yearly marketing budget to Digital. This is a great rule of thumb. Remember the old adage “you’ve got to speculate to accumulate”? Well, this is never truer than when you’re starting out.
Did you know that startup small Businesses earn $3 in revenue for every $1.60 they spend on Google AdWords?
2. We would look at where your prospects search
…and build campaigns based on their search habits. Simply put, you need to know your audience and where to find them. Great content and adverts are all very well, but you need to get them in front of your audience when they’re online and in the places they trust and rely on to find what interests them.
”71% of startups do not have a documented digital strategy”
3. Advertise on relevant social media platforms
You need to build your online following in order to raise awareness and sales. Having a larger organic following saves money down the line. Will you focus on Snapchat or Instagram? Facebook or Twitter? Or perhaps more niche social media platforms will be more relevant to your brand? Use this communication to engage your customer with powerful content and drive customers towards your website for sales.
4. Growing your business should be at the heart of your online activities
Brand awareness is important of course, people need to see your brand and interact with it personally to build trust. However, the ultimate aim is to drive sales. The focus of each campaign should be to channel customers into the sales funnel. They may not buy today, but you can capture their information and be ready to be there when they are ready to buy – through remarketing for instance.
5. Focus on what will work for you.
Whilst we love to try new things, a good marketing strategy takes into account where your customers are, not a scatter-gun approach. Master your key channels, then move on to others.
Expanding the business is often cited as one of the toughest challenges a start up faces, but Broadplace has a plan for that.
For true sustainable growth, invest in a digital marketing strategy that is tailor made for your business, with a dedicated account manager and the power of Google behind you. Get in touch with us today to discuss how we can help you to build your brand.
