How To Use Facebook Lead Ads And Get Results

How To Use Facebook Lead Ads And Get Results

Facebook Lead Ads is a product developed by Facebook specific to mobile. It allows advertisers to capture leads directly on Facebook, rather than through a form on your site. Lead ads have pop-up forms that open when an ad is clicked that allows a user to fill in...
How To Create A Simple Google Merchant Centre Shopping Feed

How To Create A Simple Google Merchant Centre Shopping Feed

With Google Shopping Ads making up 76% of all retail ad search spend it’s more than likely at some point you have clicked on a shopping ads.  And I’m even confident enough to say that you’ve probably bought something from them as well. So as a business selling...
5 Things To Consider Before Setting Up Performance Max Campaigns

5 Things To Consider Before Setting Up Performance Max Campaigns

You’ve probably heard of Performance Max campaigns. They’re Google’s latest and greatest campaign type aimed at increasing leads and conversions by optimising Ads across all of Google’s platforms. They’re also permanently replacing Google Smart Shopping. So the...
How To Proof A Blog Post [With Checklist]

How To Proof A Blog Post [With Checklist]

Even with a great brief in place, blog posts can still stray off-course. That’s why having a process for proofreading blog posts is crucial for ensuring the content is free of mistakes and flows in a way that the user can understand, holds their attention, and...
How To Create A Killer RSA In Under 10 minutes

How To Create A Killer RSA In Under 10 minutes

The removal of Expanded Text Ads (ETAs) in June means that there is only really one way to test different headlines and descriptions – using Responsive Search Ads (RSAs). For those who aren’t familiar with using RSAs there are a few things that you need to watch...
5 Ways To Maximise Your Dynamic Search Ads Performance

5 Ways To Maximise Your Dynamic Search Ads Performance

What are Dynamic Search Ads?   Ideal for advertisers with a large website or inventory of products, Dynamic Search Ads (often referred to as ‘DSAs’) use your website content to target your ads, and can help to plug in the gaps of your existing keyword based...
Content Audit: How To Update Old Blog Content For SEO

Content Audit: How To Update Old Blog Content For SEO

Updating your old blog content is an important part of any SEO strategy. It can be a great way to gain some immediate results, requires less time upfront and needs less sign-off. But how do you update old blog content to help increase organic performance? Within this...
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