8 Stats That Prove The Value Of A Blog For Your Website

8 Stats That Prove The Value Of A Blog For Your Website

Let’s be honest, we’ve all read blog posts that say, “You need to start a blog to improve your SEO”, but they never seem to tell you what the actual benefit of it is outside of some vague reasons like “it engages your audience”. This post is going to do the...
4 Reasons to Get Excited by Performance Max for Travel Goals

4 Reasons to Get Excited by Performance Max for Travel Goals

40% of leisure travellers say they now invest more time and effort planning trips than before the pandemic(Google / Kantar, The Expectations of the Evolving Traveler). And that means one thing – the user journey to purchase is getting more and more complex. The...
5 Awful PPC Myths & Why They’re A Load Of Rubbish

5 Awful PPC Myths & Why They’re A Load Of Rubbish

In over 15 years of operating as a PPC agency, we’ve heard just about every myth there is around the industry. They’ve varied from funny, to weird, to downright dangerous. Those are the PPC myths we’re going to bust today. We’re setting the...
5 Steps For Effectively Measuring Paid Social

5 Steps For Effectively Measuring Paid Social

Paid social is extremely hard to measure for businesses. Measurement can be unreliable and inconsistent through ad platforms, platforms like Google Analytics don’t track impressions, IOS updates and privacy regulations like GDPR and CCPA restrict the amount of user...
Digital PR Campaigns: How To Make Sure Your Data Is Robust

Digital PR Campaigns: How To Make Sure Your Data Is Robust

Data is often the backbone of a good Digital PR campaign. They say a picture can paint a thousand words, but a good data set can paint thousands more, transforming a story into a newsworthy one with dozens of angles and strong evidence behind it. As long as your data...
5 Key Takeaways From Performance Max Campaigns One Year On

5 Key Takeaways From Performance Max Campaigns One Year On

Google’s new goal-based campaign type, Performance Max (PMax), was first unveiled in November 2021 and launched worldwide in 2022. It enables advertisers to access Google’s entire range of networks and channels via a single campaign, allowing for less...
The Best Free Data Sources For Digital PR Campaigns

The Best Free Data Sources For Digital PR Campaigns

When it comes to collecting data for your digital PR campaigns, you have a wealth of options. Data sources are available all over the web, and while some can cost, others are completely free, transforming your campaign into a robust, unique and insightful piece. The...
The Essential Guide To Negative Keywords In Search Campaigns

The Essential Guide To Negative Keywords In Search Campaigns

Unless you’ve got all the money in the world, you’re going to need to have a negative keyword strategy. But you already know that, don’t you? Because that’s why you’re here. You’ve probably gone through your ad accounts and seen all...
How To Optimise Performance Max Campaigns With Audience Signals

How To Optimise Performance Max Campaigns With Audience Signals

With Google’s introduction of Performance Max, a highly automated campaign type, it’s difficult to understand which levers are available for advertisers to pull on. Now that shopping campaigns are a thing of the past, the old standard ways in which you would optimise...
Contact Icon