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How To Brief A Copywriter: 9 Simple Steps To Create The Perfect Brief [With Template]
There’s nothing more frustrating than hiring a copywriter and getting something back that you just don’t like. Getting content back that isn’t on point and the quality that you’d expect is not only disheartening but also time-consuming. With every round of amends...
Best Practices For Facebook Brand Awareness Campaigns
What Are Facebook Brand Awareness Campaigns? If I said the words Coca-Cola, Samsung or even Nike you’d probably know exactly what I’m talking about. I bet you’d even be able to draw their logo without thinking about it for more than a couple of seconds. But why is...
Best Practices For Launching A Performance Max Campaign
Best Practices For Launching A Performance Max Campaign Performance Max campaigns are going to be the new default campaign type for advertisers looking to create new local or shopping campaigns. The campaign type is relatively new and many advertisers have...
The Complete Guide To Using Lookalike Audiences On Facebook
Do you have a dream customer who you would like a hundred more of? Have you ever wanted to reach people who fit a certain profile? Well, you can! With Facebook Lookalike Audiences you can reach new people who share some of the key common characteristics of your...
6 GA Remarketing Audiences You Should Be Using For PPC
Have you ever been browsing your favourite site and been bombarded with ads for products you looked at a while back? Then you’ve probably been targeted by a Google Ads remarketing campaign. It’s remarkably easy to create to group customers into audiences...
Understanding and Fulfilling Search Intent
Understanding search intent is fundamental to optimising a website for SEO. Over time, Google has gotten better and better at understanding what users are looking for and making sure the SERPs serve the right content for that search. Gone are the days of 10 blue...
Broadplace Attends Therfield School 2022 Career Fair
It was great to attend Therfield School alongside a range of businesses from across Surrey to introduce digital marketing to the next generation of young professionals. A big thanks to our attendees, Lewis Dennett, a successful graduate from the apprenticeship...
The Complete Guide To YouTube Advertising
I think by now we all know how huge YouTube is. With millions of daily users consuming its content it has become a part of our everyday lives. So it should come as no surprise that YouTube has a plethora of advertising opportunities for you to take advantage of. But...
