Do you have a dream customer who you would like a hundred more of? Have you ever wanted to reach people who fit a certain profile? Well, you can! With Facebook Lookalike Audiences you can reach new people who share some of the key common characteristics of your...
I think by now we all know how huge YouTube is. With millions of daily users consuming its content it has become a part of our everyday lives. So it should come as no surprise that YouTube has a plethora of advertising opportunities for you to take advantage of. But...
When it comes to advertising everyone has their own opinions on what is more valuable. From data to targeting, to optimization to creative – every marketer will have an opinion on what’s more important based on their experience. The real truth is that every...
How many people do you actually know that have never used Facebook? Off the top of my head, I think I know 2 and that’s it! Facebook has not only become an essential part of our day to day lives but it’s also become a massive part of businesses too. No longer can...
There is nothing scarier than a blank page. Except, maybe a blank page that you need to turn into a marketing plan. Knowing where to start can be pretty daunting. There are so many moving parts that you need to pull together when creating your first marketing plan....
When it comes to advertising on Social Media it’s not uncommon for us to hear from clients that they feel the platform is aimed at too young an audience or that it will be too expensive. Whilst Facebook was originally aimed at university students, it is now very much...
