Are you thinking it’s better to Pause Ad Campaigns at Christmas? It’s tempting to wind down for the Christmas period. The office Christmas party, more lunchtime drinks – it all makes us feel like we should be putting everything on pause. We get it....
Before I started training as an Account Manager at Broadplace Advertising, I wondered what made a good Account Manager and what you really need to become a digital Account Manager. I wondered if it would be easy to retrain in an industry like this. To be honest, it...
I have been managing Google AdWords accounts for a while now. Previously, I was lucky (unlucky?) enough to look after between 2 and 4 accounts at a time. So, I had plenty of time to set up, review, optimise and report for each of the accounts. On the one hand...
by Greg Prouse, Account Manager, Broadplace “Mobile app engagement” campaigns are a great choice for advertisers focused on connecting with people who already have their app. These ads can: Encourage users to try your app again Remind someone to open your...
As I’m sure you all know by now, Google has changed the “Google Shopping” search results from a free service to a completely paid model. Now, I have heard quite a few moans and groans about this from various different retailers, but I am a firm believer that it is...
Advertisers can now aim more specific pages for advertising their products/services, thanks to ‘Topic Targeting’, the recent addition in Google Display Network. Google is steadily expanding its display network, this is clearly visible with the additions it...
