The Dos and Don’ts of Keyword Optimisation

Choosing which keywords to rank for is the foundation of any successful PPC and SEO campaign. So whether you’re embarking on a Google Adwords campaign, or you simply want to ensure your website is visible in the organic search results for keywords related to your...
Insights Colour Works Behaviour Analysis: How Did We Do?

Insights Colour Works Behaviour Analysis: How Did We Do?

Recently the whole Broadplace team took part in an away day where we were assigned colours… These show the way we work and how we interact with others. The day was  hosted by The Colour Works, who a few people within the company had worked with before. Before we...

Compelling Words That Will Make Your Ads Work Harder

Ever find yourself asking the rest of the office “what’s another word for…” or frequently Googling of “XXX synonym”? There are many ways of saying the same thing, yet each has a nuanced difference in meaning. Find your perfect words...

Why You Shouldn’t Pause Campaigns Over Christmas

Are you thinking it’s better to Pause Ad Campaigns at Christmas? It’s tempting to wind down for the Christmas period. The office Christmas party, more lunchtime drinks – it all makes us feel like we should be putting everything on pause. We get it....
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