Ever find yourself asking the rest of the office “what’s another word for…” or frequently Googling of “XXX synonym“? There are many ways of saying the same thing, yet each has a nuanced difference in meaning. Find your perfect words or phrases to convey the meaning you want with our comprehensive list of compelling words.
The Ultimate List?
According to David Ogilvy, the top 20 most influential words are:
David wrote that list in 1963, but we’d be willing to bet that most of those words still have the same power and relevance today. Not sure about using the words ‘miracle’ or ‘magic’ in ads; there are more stringent advertising laws these days. Use these for: Headlines, bullet points, subject lines
Want to say exclusive another way?
Want to sign people up to a newsletter, want them to subscribe to updates or answer a call to action? One of the best ways of doing this is to instill an element of exclusivity. But there’s only so many times you can use the word exclusive. These phrases conjure up that feeling, without being overly ‘salesy’.
Become an insider
Be one of the few
Get it before everybody else
Be the first to hear about it
Only available to subscribers
Membership now closed
Ask for an invitation
Apply to be one of our beta testers
Use These For: Signup forms, links, CTAs, sub-headers
Limited Time Offer?
Want to add a soupcon of FOMO (that’s the Fear of Missing Out)? Try out these phrases that imply scarcity:
Supplies running out
Get them while they last
Sale ends soon
Only 10 available
Only 3 left
Only available here
Double the offer in the next hour only
Use these for: Headings, promotional copy
Cause and Effect Words
If you want to demonstrate the result of something (i.e. your product or service) you can use these awesome cause and effect words and phrases…
As a result
For this reason
Use these for: Closing paragraphs, transitions
Need To Sound Safe And Trustworthy?
Often there are few differences between products sold by competitors. Make sure that you define your brand as being the ‘safe’ option. Using words that invoke a feel of trust can help achieve this.
No Questions Asked
No Strings Attached
Try before You Buy
Use these for: Payment forms, signup forms, testimonials
Want To Encourage Readers To Share?
If you’re looking for content to go viral, there are several words that can help you to encourage sharing…
Use these for: Social media updates
Power Words That Win
When you need to make a bold statement, catch the eye of users and state your case that your product or service is the best, you need a power word or two. Here are just some of the ones you can try:
Words That Make Someone Excited
Incite some excitement for people as they search. Use uplifiting words that will make them excited about your product and its benefits to them.
Appeal To Their Money-Saving Desires
Who doesn’t love a bargain? You’ll find that even the richest customer will love a good deal. Make them feel like they’re getting that with these tried and tested words:
Want To Prove You Can Solve Their Problems?
Make sure they fear that problem with our fear mongering words…