Compelling Words That Will Make Your Ads Work Harder

Share

329 Compelling Words for improving your ads

 

Ever find yourself asking the rest of the office “what’s another word for…” or frequently Googling of “XXX synonym“? There are many ways of saying the same thing, yet each has a nuanced difference in meaning. Find your perfect words or phrases to convey the meaning you want with our comprehensive list of compelling words.

 

The Ultimate List?

According to David Ogilvy, the top 20 most influential words are:

  • Suddenly
  • Now
  • Announcing
  • Introducing
  • Improvement
  • Amazing
  • Sensational
  • Remarkable
  • Revolutionary
  • Startling
  • Miracle
  • Magic
  • Offer
  • Quick
  • Easy
  • Wanted
  • Challenge
  • Compare
  • Bargain
  • Hurry

David wrote that list in 1963, but we’d be willing to bet that most of those words still have the same power and relevance today. Not sure about using the words ‘miracle’ or ‘magic’ in ads; there are more stringent advertising laws these days.

Use these for: Headlines, bullet points, subject lines

Compelling Words for Ad Copy


Want to say exclusive another way?

Want to sign people up to a newsletter, want them to subscribe to updates or answer a call to action? One of the best ways of doing this is to instill an element of exclusivity. But there’s only so many times you can use the word exclusive. These phrases conjure up that feeling, without being overly ‘salesy’.

  • Become an insider
  • Be one of the few
  • Get it before everybody else
  • Be the first to hear about it
  • Only available to subscribers
  • Members only
  • Login required
  • Class full
  • Membership now closed
  • Ask for an invitation
  • Apply to be one of our beta testers
  • Exclusive offers

Use These For: Signup forms, links, CTAs, sub-headers


Limited Time Offer?

Want to add a soupcon of FOMO (that’s the Fear of Missing Out)? Try out these phrases that imply scarcity:

  • Limited offer
  • Supplies running out
  • Get them while they last
  • Sale ends soon
  • Today only
  • Only 10 available
  • Only 3 left
  • Only available here
  • Double the offer in the next hour only

Use these for: Headings, promotional copy


Cause and Effect Words

If you want to demonstrate the result of something (i.e. your product or service) you can use these awesome cause and effect words and phrases…

  • Accordingly
  • As a result
  • Because
  • Caused by
  • Consequently
  • Due to
  • For this reason
  • Since
  • Therefore
  • Thus

Use these for: Closing paragraphs, transitions

Compelling Words


Need To Sound Safe And Trustworthy?

Often there are few differences between products sold by competitors. Make sure that you define your brand as being the ‘safe’ option. Using words that invoke a feel of trust can help achieve this.

  • Anonymous
  • Authentic
  • Backed
  • Best-selling
  • Cancel Anytime
  • Certified
  • Endorsed
  • Guaranteed
  • Ironclad
  • Lifetime
  • Moneyback
  • No Obligation
  • No Questions Asked
  • No Risk
  • No Strings Attached
  • Official
  • Privacy
  • Protected
  • Proven
  • Recession-proof
  • Refund
  • Research
  • Results
  • Secure
  • Tested
  • Try before You Buy
  • Verify
  • Unconditional

Use these for: Payment forms, signup forms, testimonials

Compelling Words


 

Want To Encourage Readers To Share?

If you’re looking for content to go viral, there are several words that can help you to encourage sharing…

  • Secret
  • Tell us
  • Inspires
  • Take
  • Help
  • Promote
  • Increase
  • Create
  • Discover

Use these for: Social media updates

Compelling Words


Power Words That Win

When you need to make a bold statement, catch the eye of users and state your case that your product or service is the best, you need a power word or two. Here are just some of the ones you can try:

  • Protect
  • Help
  • Easy
  • Amazing
  • Latest
  • Extraordinary
  • How to
  • Worst
  • Ultimate
  • Hot
  • First
  • Big
  • Anniversary
  • Premiere
  • Basic
  • Complete
  • Save
  • Plus!
  • Create
  • Improve
  • Trust
  • Immediately
  • Discover
  • Profit
  • Learn
  • Know
  • Understand
  • Powerful
  • Best
  • Win
  • Hot Special
  • More
  • Bonus
  • Exclusive
  • Extra
  • You
  • Free
  • Health
  • Guarantee
  • New
  • Proven
  • Safety
  • Money
  • Now
  • Today
  • Results

 

Compelling Words


 

Words That Make Someone Excited

Incite some excitement for people as they search. Use uplifiting words that will make them excited about your product and its benefits to them.

  • Amazing
  • Audacity
  • Backbone
  • Belief
  • Blissful
  • Bravery
  • Breathtaking
  • Cheer
  • Conquer
  • Courage
  • Daring
  • Defiance
  • Delight
  • Devoted
  • Excited
  • Eye-opening
  • Faith
  • Fearless
  • Fulfill
  • Grateful
  • Grit
  • Guts
  • Happy
  • Heart
  • Hero
  • Hope
  • Jaw-dropping
  • Jubilant
  • Magic
  • Mind-blowing
  • Miracle
  • Pluck
  • Sensational
  • Spectacular
  • Spine
  • Spirit
  • Staggering
  • Stunning
  • Surprising
  • Triumph
  • Uplifting
  • Valor
  • Victory
  • Wonderful
  • Wondrous

 

Compelling Words

 


Appeal To Their Money-Saving Desires

Who doesn’t love a bargain? You’ll find that even the richest customer will love a good deal. Make them feel like they’re getting that with these tried and tested words:

  • Bargain
  • Best
  • Billion
  • Bonanza
  • Cash
  • Cheap
  • Discount
  • Dollar
  • Double
  • Explode
  • Extra
  • Feast
  • Fortune
  • Free
  • Freebie
  • Frenzy
  • Frugal
  • Gift
  • Greatest
  • Inexpensive
  • Jackpot
  • Luxurious
  • Marked down
  • Massive
  • Money
  • Nest egg
  • Pay zero
  • Prize
  • Profit
  • Quadruple
  • Reduced
  • Rich
  • Savings
  • Six-figure
  • Skyrocket
  • Soaring
  • Surge
  • Treasure
  • Triple
  • Whopping

Compelling Words

 


Want To Prove You Can Solve Their Problems?

Make sure they fear that problem with our fear mongering words…

  • Agony
  • Apocalypse
  • Armageddon
  • Assault
  • Backlash
  • Beating
  • Beware
  • Blinded
  • Blood
  • Bloodbath
  • Bloodcurdling
  • Bloody
  • Bomb
  • Buffoon
  • Bumbling
  • Cadaver
  • Catastrophe
  • Caution
  • Collapse
  • Corpse
  • Crazy
  • Cripple
  • Crisis
  • Danger
  • Deadly
  • Death
  • Destroy
  • Devastating
  • Disastrous
  • Drowning
  • Dumb
  • Embarrass
  • Fail
  • Feeble
  • Fired
  • Fool
  • Fooled
  • Frantic
  • Frightening
  • Gambling
  • Gullible
  • Hack
  • Hazardous
  • Hoax
  • Horrific
  • Hurricane
  • Insidious
  • Invasion
  • Jail
  • Jeopardy
  • Lawsuit
  • Looming
  • Lunatic
  • Lurking
  • Meltdown
  • Mired
  • Mistake
  • Murder
  • Nightmare
  • Painful
  • Pale
  • Panic
  • Peril
  • Piranha
  • Pitfall
  • Plague
  • Played
  • Plummet
  • Plunge
  • Poison
  • Pummel
  • Poor
  • Prison
  • Reckoning
  • Refugee
  • Revenge
  • Risky
  • Scary
  • Scream
  • Searing
  • Shatter
  • Silly
  • Slaughter
  • Slave
  • Smash
  • Strangle
  • Stupid
  • Suck
  • Tailspin
  • Tank
  • Targeted
  • Teetering
  • Terror
  • Toxic
  • Trap
  • Vaporize
  • Victim
  • Volatile
  • Vulnerable
  • Warning
  • Worry
  • Wounded

Leave a Reply