Microsoft has announced that it is phasing out the Broad Match Modifier (BMM) match type. From August 2021, you will no longer be able to create new BMMs. This has been done in order ‘to simplify keywords and improve your relevancy when reaching customers’ (Microsoft...
Black Friday is when we all get very excited about crazy bargains and mega sales, but the day started so much earlier than you’d think. The day after Thanksgiving (the last Thursday in November) has long been considered the unofficial beginning of the Christmas...
Broadplace Advertising has been awarded the Elite Channel Partner status by Microsoft Advertising – we are now one of only three elite partners in the United Kingdom! As a Microsoft Advertising Partner in this group, we have high capabilities and passion to...
