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Frequently Answered Questions About CSS and Google’s Answers

Aug 28, 2018 | PPC

As you may be aware, we recently announced that we had become a Google CSS Partner – now able to bring you discounts galore on your shopping ads. But we also know that you probably have lots of questions about this. We hope to answer some of these here. These...

How To Increase Clickthrough Rate

Aug 1, 2018 | PPC

Click Through Rate (CTR) is a vital metric for any Google AdWords campaign – not only will it improve your adverts’ performance and lower advertising costs, it will also bring more visitors to your website ready for you to convert into paying customers. Optimising...

Search Advertising Importance in 2018

Jan 15, 2018 | PPC

Search advertising is a useful tool for any business. Placings ads on search engine result pages for a small fee every time a web surfer clicks on their ads can be very powerful. These pay per click campaigns show a lot about intent of potential buyers when searching...

Gmail advertising techniques to increase campaign success

Oct 6, 2017 | PPC

Gmail advertising techniques to increase campaign success Gmail advertising is a very useful tool for promoting your business online. The benefits of these ads are that they appear as a regular email service and are not intrusive to users. In 2015, Google integrated...

Effective ad copy writing tips for your business

Sep 22, 2017 | Content, PPC

PPC and digital marketing are forever moving forward, but writing ad copy remains a key focus of any campaign regardless of platform changes. Here are some tips for writing effective ad copy for your business. You can also speak to our expert team at Broadplace about...
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