Before I started training as an Account Manager at Broadplace Advertising, I wondered what made a good Account Manager and what you really need to become a digital Account Manager. I wondered if it would be easy to retrain in an industry like this. To be honest, it...
I have been managing Google AdWords accounts for a while now. Previously, I was lucky (unlucky?) enough to look after between 2 and 4 accounts at a time. So, I had plenty of time to set up, review, optimise and report for each of the accounts. On the one hand...
by Greg Prouse, Account Manager, Broadplace “Mobile app engagement” campaigns are a great choice for advertisers focused on connecting with people who already have their app. These ads can: Encourage users to try your app again Remind someone to open your...
Earlier this month, Broadplace Advertising attained the prestigious status of being a Google Analytics Certified Partner. The Google Analytics Certified Partner program is a company level accreditation for business consultants who package, sell and deliver analytics,...
Discover the Hidden Treasures in your Adwords campaigns with these 7 Must Use Analytics Features from Broadplace’s Jamie Ludlow Chart Data By Hour of the Day Go to Acquisition -> Adwords -> Hour of Day You can then choose what you would like to view...
