Target Impression Share Now On Microsoft

Target Impression Share Now On Microsoft

In 2018 Google released impression share bidding and now Microsoft have followed suit. Whilst impression is not the most popular bidding strategy, it does have its place in a marketing campaign. However, before we dive into its uses – what exactly is impression...
How To Grow Revenue With Smart Shopping Campaigns

How To Grow Revenue With Smart Shopping Campaigns

If you’re reading this, then it’s likely that you’ve probably used or are using Google Shopping campaigns to drive online sales. But when it comes to Smart Shopping, you might not be sure where to start, or you aren’t seeing the benefits that you were promised.  Using...
Dynamic Campaigns VS Standard Search: What’s Better?

Dynamic Campaigns VS Standard Search: What’s Better?

Dynamic Search Ads vs. Standard Search Ads, which should you be using? Google’s campaign and ad types are constantly evolving, so it’s no wonder you find yourself asking the question, what’s the difference between dynamic search ads and standard search ads? And which...
Why Should You Advertise On Facebook?

Why Should You Advertise On Facebook?

How many people do you actually know that have never used Facebook? Off the top of my head, I think I know 2 and that’s it!  Facebook has not only become an essential part of our day to day lives but it’s also become a massive part of businesses too. No longer can...
7 Best Practices For Google Display Ads

7 Best Practices For Google Display Ads

Are you thinking about creating Google Display Ads, but not sure where to start? That’s where we come in. Learn how to set up successful Google display campaigns with our top 7 best practices.  Our 7 Best Practises for creating a successful display campaign: 1. Keep...
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