Tracking Website Call Conversions With Google Tag Manager

  Henry Ford once said that ‘obstacles are those frightful things you see when you take your eyes off your goal’. He was obviously talking about the following AdWords conundrum:   If a visitor comes from AdWords and calls your business telephone number...

Broadplace Advertising invited to Google Partner program

Google has recently created a new and improved experience for agencies and digital marketing professionals combining certification and tools in a program called Google Partners. Partners replaces the old Google Engage program of which Broadplace was previously a...

Data Feed and PLA Optimisation

As I’m sure you all know by now, Google has changed the “Google Shopping” search results from a free service to a completely paid model. Now, I have heard quite a few moans and groans about this from various different retailers, but I am a firm believer that it is...
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