Last week, Broadplace were visited by Kate Newton, the UK Search Advertising Lead, who arrived with the aim of helping individual team members and the agency itself gain Bing Ads Accredited Professional status.
This Microsoft program is similar to the Google AdWords Qualifications in that once you have passed the exam, you are deemed to be proficient in the management of Bing Ads campaigns and have an excellent knowledge of the Bing Ads platform and online marketing in general.
The exam consisted of 100 questions and, whilst there was no time limit, most team members finished in about 2 hours. The questions had varying degrees of difficulty however I’m pleased to say that all team members passed with flying colours with no-one scoring below 90%. The pass mark was 80%.
Please see the happy faces below with our certificates of achievement!

Written by Jim Houlden
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