Having a good grasp of your target audience for SEO is crucial. If you understand your target audience you: Know what they’re looking for You know what common problems they have Know how they speak And know where they hang out Armed with those key bits of information...
Unless you’re one of those people who’s brain goes at 100 miles a minute, then you’ve probably struggled to come up with content ideas for your blog at some point. Don’t worry, it’s not uncommon to feel like that. Especially if...
If you’ve ever sat in a meeting with a bunch of marketers you’ve probably heard them say something like… “How do we make it evergreen?” It’s kind of the content marketers equivalent of “can you make this go viral?” But what exactly is evergreen content and how do you...
As far as Ecommerce platforms go, Salesforce Commerce Cloud is a pretty popular one. According to Builtwith, it is the 7th most popular platform in the top 10k sites in their Enterprise category. At time of writing, it won 234 sites from Magento, 70 from Oracle and 35...
The first page a potential customer lands on makes or breaks the whole experience of your website. Get it right, you’re onto a winner. Get it wrong and that customer is lost. You invest a lot in digital marketing campaigns, but that would all go to waste with a...
There is nothing scarier than a blank page. Except, maybe a blank page that you need to turn into a marketing plan. Knowing where to start can be pretty daunting. There are so many moving parts that you need to pull together when creating your first marketing plan....
