Paid social is extremely hard to measure for businesses. Measurement can be unreliable and inconsistent through ad platforms, platforms like Google Analytics don’t track impressions, IOS updates and privacy regulations like GDPR and CCPA restrict the amount of user...
Google’s new goal-based campaign type, Performance Max (PMax), was first unveiled in November 2021 and launched worldwide in 2022. It enables advertisers to access Google’s entire range of networks and channels via a single campaign, allowing for less...
Unless you’ve got all the money in the world, you’re going to need to have a negative keyword strategy. But you already know that, don’t you? Because that’s why you’re here. You’ve probably gone through your ad accounts and seen all...
With Google’s introduction of Performance Max, a highly automated campaign type, it’s difficult to understand which levers are available for advertisers to pull on. Now that shopping campaigns are a thing of the past, the old standard ways in which you would optimise...
Microsoft Ads (previously called “Bing Ads”) has traditionally never been advertisers first choice when it comes to online paid advertising. Whenever we would float the idea of advertising on it you’d hear things like “But it has limited reach”. Or “the audience...
Facebook Lead Ads is a product developed by Facebook specific to mobile. It allows advertisers to capture leads directly on Facebook, rather than through a form on your site. Lead ads have pop-up forms that open when an ad is clicked that allows a user to fill in...