Data is often the backbone of a good Digital PR campaign. They say a picture can paint a thousand words, but a good data set can paint thousands more, transforming a story into a newsworthy one with dozens of angles and strong evidence behind it. As long as your data...
Are you looking to grow your B2B SaaS business? Then let me tell you something: Search Engine Optimisation (SEO) is not just important, it’s crucial! A solid SEO strategy can make or break your company’s long-term success. Without a good SEO strategy, your...
Google’s new goal-based campaign type, Performance Max (PMax), was first unveiled in November 2021 and launched worldwide in 2022. It enables advertisers to access Google’s entire range of networks and channels via a single campaign, allowing for less...
When it comes to collecting data for your digital PR campaigns, you have a wealth of options. Data sources are available all over the web, and while some can cost, others are completely free, transforming your campaign into a robust, unique and insightful piece. The...
Unless you’ve got all the money in the world, you’re going to need to have a negative keyword strategy. But you already know that, don’t you? Because that’s why you’re here. You’ve probably gone through your ad accounts and seen all...
