It’s estimated that by 2017, 69% of consumer internet traffic will be taken up by video content. The most obvious platform for video marketing is on YouTube.
These are just like the regular Google Display Ads, available as standard banner ads and rich media ads. You can use topic categories and keywords to specify where you want these banner ads to appear. Bright, colorful images that will grab the eye are best practice.
In-video overlay ads appear as pop-ups within existing contextually targeted videos that are targeted by selected queries. Destination URLs within in-video ads can go to locations outside of YouTube.