VIDEO ADVERTISING

VIDEO ADVERTISING IS  APPEALING TO CUSTOMERS.

It’s estimated that by 2017, 69% of consumer internet traffic will be taken up by video content. The most obvious platform for video marketing is on YouTube

  • Over 1 billion users
  • You only pay when someone engages with your ad (e.g. clicks on it). If they skip it before 30 seconds (or the end, whichever comes first) you don’t have to pay.
  • You can target video ads by age, gender, location, interests and more.
  • Measure and analyse the results.

STANDARD BANNER AD

 

These are just like the regular Google Display Ads, available

as standard banner ads and rich media ads. You can use topic

categories and keywords to specify where you want these

banner ads to appear. Bright, colorful images that will grab the

eye are best practice.

IN-VIDEO OVERLAY ADS

 

In-video overlay ads appear as pop-ups within existing

contextually targeted videos that are targeted by selected

queries. Destination URLs within in-video ads can go to

locations outside of YouTube.

Tell me how Broadplace would use video to reach my target audience