It’s estimated that by 2017, 69% of consumer internet traffic will be taken up by video content. The most obvious platform for video marketing is on YouTube.
- Over 1 billion users
- You only pay when someone engages with your ad (e.g. clicks on it). If they skip it before 30 seconds (or the end, whichever comes first) you don’t have to pay.
- You can target video ads by age, gender, location, interests and more.
- Measure and analyse the results.