Why Reliable Hosting and Domain Management is Critical for Business Growth
Here’s something I’ve learned after years in this business: the flashiest campaign in the world won’t save you if your website crashes when it matters most. I’ve watched brilliant brands stumble because they treated their hosting like an afterthought – right up...
Selling on Amazon? Here’s how not to fail at it (and Actually Profit)
If your products aren’t on Amazon, you’re basically ignoring the world’s biggest shop where everyone already has their wallets out and are ready to buy from you. Amazon isn’t just a platform to consider—it’s a place where your customers are already shopping. By...
How to Edit Your Copy: Value Edits
Welcome to Copy That!, your go-to series where our SEO Account Manager, Becca Inman, shares her fresh takes, proven strategies, and insider tips on the art and science of copywriting. Follow along as we explore the intersection of creativity and SEO – one...
Why UGC is a Game-Changer for Small Businesses
If you’re running a small business right now, you already know: trust is everything. And in 2025, it’s getting harder and harder to buy your way into it with polished ads and flashy marketing campaigns. People want real. They want relatable. They want...
How To Configure Enhanced Revenue Tracking for Google Ads
In today’s data-driven marketing landscape, understanding the precise impact of your advertising efforts is crucial. For businesses that rely on Google Ads to drive online sales, configuring enhanced revenue tracking can be a game-changer. By accurately tracking...
Ad Fatigue? How Multi-Modal Ads Can Help You Re-Engage Your Audience
You know the feeling, your campaign’s been running a few weeks, the click-through rate starts dipping, conversions stall, and the once “high-performing creative” just…flatlines. Welcome to the frustrating but familiar world of ad fatigue....
How to Master Landing Page Copy Using The Copy Teardown Method
Crafting high-converting landing pages isn’t just about what you say; it’s about how and why you say it. Effective copywriting is part psychology, part strategy, and part science. But how do you make sure your messaging resonates? That’s where a copy teardown comes in...
Understanding Broad Match in 2024 and Why Negative Keywords Are Your Friend
Broad match has a bad rap. They used to be the match type we all avoided. By bidding on them, we were less targeted, the CPCs were higher in the auction, and if we weren’t careful, we could blow our budget on some irrelevant terms. But that was then, and this is now....
