In today’s data-driven marketing landscape, understanding the precise impact of your advertising efforts is crucial. For businesses that rely on Google Ads to drive online sales, configuring enhanced revenue tracking can be a game-changer. By accurately tracking...
You know the feeling, your campaign’s been running a few weeks, the click-through rate starts dipping, conversions stall, and the once “high-performing creative” just…flatlines. Welcome to the frustrating but familiar world of ad fatigue....
Crafting high-converting landing pages isn’t just about what you say; it’s about how and why you say it. Effective copywriting is part psychology, part strategy, and part science. But how do you make sure your messaging resonates? That’s where a copy teardown comes in...
Broad match has a bad rap. They used to be the match type we all avoided. By bidding on them, we were less targeted, the CPCs were higher in the auction, and if we weren’t careful, we could blow our budget on some irrelevant terms. But that was then, and this is now....
November 2024 – London, UK – Broadplace is proud to announce the launch of the Broadplace Microsoft Partner Programme, a new initiative aimed at empowering agencies to elevate their service offerings through Microsoft Advertising. This programme provides exclusive...
Surrey, UK – 11 October 2024 – Broadplace, an award-winning digital agency specialising in performance marketing, is proud to announce that it has been shortlisted for the prestigious Microsoft Advertising Partner Awards 2024 in the category of Independent Partner of...
On October 3rd, Broadplace was delighted to host our Annual VIP Partner Event at Puttshack Bank, bringing together valued clients and partners for a day of insights and networking. The spotlight of the day was the insightful presentations from our esteemed guest...
At Broadplace, we may be a digital marketing agency with a tight-knit team of around 20, but our commitment to giving back is anything but small. On September 19th, we held a special event – Potluck Day & Charity Lucky Draw – bringing our team together...
When it comes to video platforms, YouTube still reigns supreme. It boasts millions of daily uploads and even more views making it a fiercely competitive environment for attention and eyeballs. With it being such a competitive landscape you need to make sure that...
Server-side tracking is becoming something that is no longer just a ‘nice-to-have’ for any business running digital activity. With platforms going cookieless, GDPR, ad-blockers and platforms constantly looking to make privacy updates, all that rich third party data...
