Why UGC is a Game-Changer for Small Businesses
If you’re running a small business right now, you already know: trust is everything. And in 2025, it’s getting harder and harder to buy your way into it with polished ads and flashy marketing campaigns. People want real. They want relatable. They want...
How To Configure Enhanced Revenue Tracking for Google Ads
In today’s data-driven marketing landscape, understanding the precise impact of your advertising efforts is crucial. For businesses that rely on Google Ads to drive online sales, configuring enhanced revenue tracking can be a game-changer. By accurately tracking...
Ad Fatigue? How Multi-Modal Ads Can Help You Re-Engage Your Audience
You know the feeling, your campaign’s been running a few weeks, the click-through rate starts dipping, conversions stall, and the once “high-performing creative” just…flatlines. Welcome to the frustrating but familiar world of ad fatigue....
How to Master Landing Page Copy Using The Copy Teardown Method
Crafting high-converting landing pages isn’t just about what you say; it’s about how and why you say it. Effective copywriting is part psychology, part strategy, and part science. But how do you make sure your messaging resonates? That’s where a copy teardown comes in...
Understanding Broad Match in 2024 and Why Negative Keywords Are Your Friend
Broad match has a bad rap. They used to be the match type we all avoided. By bidding on them, we were less targeted, the CPCs were higher in the auction, and if we weren’t careful, we could blow our budget on some irrelevant terms. But that was then, and this is now....
Broadplace Launches Microsoft Partner Programme to Empower Agencies with Advanced Tools, Expertise, and Incentives
November 2024 – London, UK – Broadplace is proud to announce the launch of the Broadplace Microsoft Partner Programme, a new initiative aimed at empowering agencies to elevate their service offerings through Microsoft Advertising. This programme provides exclusive...
Broadplace Named Finalist in Microsoft Advertising Partner Awards 2024
Surrey, UK – 11 October 2024 – Broadplace, an award-winning digital agency specialising in performance marketing, is proud to announce that it has been shortlisted for the prestigious Microsoft Advertising Partner Awards 2024 in the category of Independent Partner of...
Broadplace’s Annual VIP Partner Event 2024: A Celebration of Innovation and Networking
On October 3rd, Broadplace was delighted to host our Annual VIP Partner Event at Puttshack Bank, bringing together valued clients and partners for a day of insights and networking. The spotlight of the day was the insightful presentations from our esteemed guest...
