January 19th, 2012
Google is constantly changing the way its search engine works and it is also offering new features that will change the way we use it. One recent example of this comes in the form of Google Instant Preview. You may already have seen this in action if you use the Google search engine a lot, because it will appear when you look at your search results. It only happens when you click on the small magnifying glass symbol when you first see it next to the results.
Once this has been done, hover your cursor over each search result you will see an arrow on the right hand side. Hover over that and you will get a preview of the website on the right side of the page. This gives you an instant preview of how the site looks and it can help you to decide whether you will visit it or not.
But while this can be good for searchers, how will it affect webmasters from an SEO point of view?
You will notice that your search term may be highlighted in this portion of the preview. You might be able to read a sentence or two appearing on the page without actually visiting the website. It has been said that you don’t need to worry about this new feature affecting your position in the search engines. But there is no doubt that this new visual element to SEO makes it even more important to ensure you get it just right.
If you are in any doubt over how to make sure your website ranks well in this sense, consult SEO services to get the professional advice you need. They need to stay ahead of the curve in order to offer the best possible service, so they will know more about SEO and Google Instant Preview than you might do.
One of the key lessons to take away from Instant Preview is that the best performing sites in this sense are those that do not have pop up ads on them. If you see a website with one of these appearing in the screenshot, you won’t see much information because it doesn’t appear easy to see. We could be about to see a return to basics – a good solid web page design with good information that is worthwhile to the audience it appeals to. If these pages do well in Google Instant Preview viewings, they might get more traffic as a result. The more uncluttered and appealing your pages look, the better they are likely to perform.
If you are in any doubt over how to do this, consult a good SEO Company services to make sure you give the right impression.
Posted in Google, SEO | No Comments »
January 13th, 2012
Google reconsideration requests are tricky to understand but it relates to a number of guidelines that you need to comply to.
If you are not in agreement you can always email the customer service team or webmasters at Google who will be able to run you through how to form a reconsideration request.
The first aspect is to ensure your site is up to speed and complies with all the webmaster rules. You may want to employ an SEO Company to tackle these issues in the first instance.
You also need to inform Google of any relevant changes when filing reconsideration. In addition, Google will be able to let you know if there are any viruses in your system or for some reason, you may have been hacked into online.
This may involve in certain cases where spammers have put viruses on your site. This also links to whether your search results are affected or the search traffic has been diminished. Again this might link to a spam issue.
Therefore it is essential you clean up your site and file a reconsideration request. It is imperative that you explain what type of spam issues you have been experiencing and what measures you have taken in order to resolve the issue.
There is no point in not saying anything as the issue might spiral and your site could be down for a number of days. If you know the exact violation that was caused then this will be even more helpful when processing a request.
This may include receiving misinformation from an SEO Company. They also have web spam experts on hand that will have the chance to look at your site and find out what is wrong. They will have access to all the latest data and when you filed the report as well as checking out your site to spot any other outstanding issues.
Once the problems have been revoked and resolved there involves if given the choice communication back from Google. This involves any resolutions after a request has been processed and successful.
In some cases Google will able to report if an outcome has been successful or if the problem is still within violation, they will be able to let you. Furthermore you can be informed if there was no spam threat in the first place.
You can have the chance to access a number of forums in order to solve your questions or queries as well as access to a lot more information. In most cases Google have improved their user feedback and ensures you will be able to clarify problems in a quicker way.
Posted in Google, SEO | No Comments »
January 9th, 2012
Twitter is offered as just a part of a social media marketing agency. They will be able to provide a range of social media with updates and clever marketing strategies in order to promote your business or product.
In today’s modern society the power of online has never been greater. In the last ten years and due to the economic climate circumstances have certainly changed. We have tended to focus on more traditional media such as newspapers and magazines in order to get noticed.
However, there is a new digital age that has emerged and twitter is a part of this social phenomenon. It is imperative to any business in order to get on the social media bandwagon as it can help increase your awareness and you can organise a host of marketing techniques that involves twitter.
For example, you could organise a meet up of all your followers to encourage brand recognition and to help your business keep strong in the face of economic turmoil.
On the other hand tweeters can get into trouble and it has also been used as a publicity source. Famous stars have been paid millions of dollars to promote the brands they sponsor on twitter.
This involves them talking directly about the product to their followers which has been a clever marketing scheme by these particular companies to endorse their product.
If you decide to hire a social media marketing agency, they will be able to advise you on a range of marketing tools that will help your business.
Twitter is also useful for other sources of information or news that you can re tweet back. In other circumstances, you can have the opportunity to ask lots of questions and be able to trigger or spark a topical conversation that has been talked about.
This eventually could generate significant leads to your business. The advantages of twitter ensure you can carefully and sharply update your followers on what you are doing and encourage promotional ideas as well as effective communication for your business or product.
The usage depends on who is controlling the twitter feed, but it also works as a business platform where you have the chance to connect to several other related people in your field. On the employment front you will easily see people advertising for roles or urgent help and tweet it to their followers.
This is because someone from those particular followers may know someone who could assist and is an excellent way of providing job assistance. However to obtain the maximum efficiency from twitter you really need to be constantly tweeting as they say.
Posted in SMO, Social Media, Twitter | No Comments »
January 6th, 2012
When examining the ways of how a website can be improved, it is important to consider that you need to involve some form of SEO Company into the equation.
SEO or search engine optimisation is the way of writing content by placing keywords into anything you may be writing.
It may be used once twice or more than three times in order to obtain better natural rankings on Google. This is a crucial aspect to get your company noticed via organic rankings on Google.
Current content needs to be constantly updated so that you stand a better chance of being seen in the first few pages of any search engine.
For example you need to consider the latest news from across the world and how you intend to cover it. Whether this is through a short blog or regular updates or even a feed to major news sites such as BBC News or Sky News, it will ensure you have a much better chance of having your company appear on Google.
You should also introduce new pages, as it will gain you a better freshness score on Google. Therefore, it is those companies who tend to add more individual page that will receive a higher freshness score on Google.
This is also the same situation with introducing new blogs. It is for these reasons that you may need to employ an SEO company. They will have plenty of experience and knowledge in what your site needs and how they will go about executing it.
They will have plenty of experience in obtaining high freshness scores for sites they have undertaken work on. They have a deep understanding of what works and what will be less successful.
For example a site such as the Daily Telegraph updates it content daily and will receive a different freshness score than one, which simply remains static, and the content is not regularly updated.
The inception date in any site plays a key role. This is because if the content on your site remains the same it will decay in freshness rating over time as it is not constantly updated or edited.
However, there are a number of factors that will ensure your site remains as fresh as daisy. It is essential you are constantly updating your content and refer to up to the minute events or world global news.
So if it’s about the Wills and Kate wedding of the year or the latest tube strikes it might be a good idea to pen something brief on your company site. This can also be tied in with frequent events such as a major TV show or showbiz gossip.
Posted in Bing, Google, SEO, Yahoo | No Comments »
November 28th, 2011
Some major companies have already joined the fray, including Fox News. While some businesses will no doubt be helped by a social media marketing agency, others will delve into the idea of having a proper business page by themselves. The good news is that Google+ business pages are not just open to major businesses – they are open to businesses of all sizes. The idea is that the pages will enable all businesses to interact with their audience and help build and strengthen their brand online with the help of Google+.
It is too early to tell whether the pages will be as successful as Google would no doubt like them to be. After an initial rush of traffic to the grand unveiling of Google+, many people seem to have lost interest and gone back to Facebook or to Twitter. But with privacy interests causing concern at Facebook, perhaps Google+ can get in on the action now it has launched the business pages.
Certainly there were many businesses that were eager to get in on the act at Google+ – so eager that they set up a personal profile because they didn’t want to wait. Now those profiles have been got rid of and many of them have set up a professional business profile instead.
But what do these profiles offer businesses? In all honesty the differences are slight. After a long wait for the profiles to become available, many people seem to be disappointed. It is early days for these pages and still for Google+, as a fledgling social network, but the initial response is not a particularly promising one. Some people seem to think that the main difference between the personal pages and the ones designed for businesses is that a business can use its business name. This contrasts with having to use a proper name of a person with a personal account.
But it is important to remember that Google+ is still finding its way in the arena of social networking. It has a long way to go to catch up with Facebook, which offers far more in the way of features and benefits for marketers and businesses of all sizes. But this doesn’t mean we should ignore Google+, far from it – it is still experiencing changes and updates and advances, so we should keep an eye out to see how it improves.
There is every chance that the business pages will be embraced by more users in the weeks and months to come. And if Google responds to the feedback from these users, we may end up with an even stronger page for businesses in the near future. We can but hope.
Posted in Google, SMO, Social Media | No Comments »
November 28th, 2011
For many businesses getting noticed on the Internet can be hard. But schemes such as Google Adwords have made things a little easier for businesses. And this month Google launched product listing Ads in the UK adding images and simple product details helping businesses attract more customers. With the aim of simplifying the advertising process, this is an extremely good move from Google who said that users were two times more likely to click on a new product listing add than on a standard one with only text.
This is big SEO news that came into place at the beginning of November, and website owners in the UK can now take advantages of these welcomed changes. It is currently only a beta feature, but soon this will be increased and be available to everybody.
This brand new format offers a more attractive advert, instead of standard text we’re all used to seeing; now there are now product images, details and merchant website and name. This new feature gives viewers all of the relevant product details and imagery without anything else getting in the way, it is a great way to visually give users a glimpse into your product range and price which will then lead to higher click rate and online sales from search adverts. Google also tailors your adverts to match up with relevant online searches making sure you always appeal to the right market.
There are two great new features to Google Product Listing. PPC or Pay per click offers users the opportunity to only pay when a user clicks on the advert and completes a purchase through your site. It is a risk free way to promote your business to a larger audience. Another great feature is that it requires no additional text or keywords, whenever a relevant search is typed into Google; they automatically show the most relevant products, a product image, price and name. And you can easily promote your entire product inventory online.
Google Product Listings create a more engaging user experience and it couldn’t be easier to promote your business online with Google. For businesses of all shapes and sizes, established and new this new scheme is going to greatly appeal to many offering them tailored search results and the targeted information and image will no doubt show great results to users. And the PPC feature makes the adverts even more appealing and hassle free to set up and use.
Posted in Google, PPC | No Comments »
November 8th, 2011
Google has geared up itself to offer freshest of results possible with reference to the search queries depending upon the relevancy and time factor. Through the modified Caffeine web indexing system, Google has made significant improvements to the ranking algorithm which in turn reflects on approximately 35 percent of searches giving you updated results which are relevant and fresh as well.
You can now practically watch how Google understands your search query and relates the same by displaying the latest information on it. This means that when you search for an event you are referring to either the current status or its occurrence in the recent future unless you have specified the time frame.
This Google algorithm offers results of searches related to latest trending events and topics which have been just uploaded for instance it could be breaking news relating to a natural disaster or a political event. You will find the freshest of results on your screen when you search for them. For instance – Trial of Michael Jackson’s Doctor and the jury’s verdict.
In case you are following a particular event such as elections or competitions and wish to know the latest updates, you will get them in the first shot rather than those which could have happened a couple of years ago. For instance – Miss World Competitions or the NBA scores, the results of the latest competitions will be highlighted.
Similarly with frequent updates, you can get latest information related to a hot topic or an event which has been in recent discussions all across the globe enabling you to get a better picture or an overview of the same. For instance – Reviews of latest mobile phones or automobiles will provide you with have a clear picture of the same and its future.
Well, this can be indeed considered a superior level of search where relevancy and freshness is given due importance while aiming to hit right on the bulls eye of the search query. Google is all set to emphasis on the coverage specific results rather than past results which could be of little use. At the same time this is surely going to change the search engine dynamics to a great extent.
Following these modifications, almost every SEO Company will surely need to work their way out to ensure their websites are even more up to the mark and their pages rank at higher levels in order to gain due visibility. In the near future, do keep a look out for improvements in the search algorithm for Google is committed to stay well ahead of the other search engines in the foray.
Posted in Google, SEO | No Comments »
October 19th, 2011
On the evening of the 12th October, around 80 Surrey based businesses, big and small, gathered at Lakeside Country Club to learn some tips of the Google trade from Max Macintosh, a Google Senior Industry Manager and several Adwords professionals from Broadplace Advertising. The event, hosted by the Surrey Chambers of Commerce, aimed to educate local businesses on the different types of online advertising available.
 From the left: Jim Houlden, Head of Client Accounts- Broadplace Advertising, Max Macintosh, Senior Industry Head- Google, Ajay Syal, Sales & Marketing Director- Broadplace, & Rohit Chugh, MD- Broadplace The evening comprised of a ‘Maximise your Return Online’ seminar, a Q&A session and networking opportunities after the event. Attendees learnt about Google search and display networks, Google Analytics, mobile advertising, search trends and much more.
Max Macintosh, from Google made the following comments after the event:
“I was delighted to attend this event to support Surrey’s SMEs. Google strongly believes in the growth of SMEs, as they are one of the driving forces behind the UK’s growing Internet economy. We will continue to work towards helping and supporting small businesses to get online and maximise their returns.”
Jim Houlden, Head of Client Accounts at Broadplace Advertising, comments:
“I have only been working at Broadplace for a short time so felt even more privileged to be involved in this event. The online community is expanding at a phenomenal rate and is it amazing to think that so many businesses are missing out on this huge advertising potential. At Broadplace we manage all kinds of accounts, from family run businesses to blue chip companies. Regardless of the size of the account, we feel it’s important for every one of our clients to have the opportunity to understand all aspects of the marketing platforms available and their benefits.”
Carol Squires, Business Support Organisation for the Surrey Chambers of Commerce, adds:
“I think the event provided a fabulous opportunity for small to medium sized businesses to see how they can tap into this brilliant marketing opportunity. Many of us have a vision that Google only services large companies, when actually SMEs amount to over 80% of Surrey’s business community. This event was a real eye opener.”
Broadplace takes this opportunity to thank Surrey Chambers of Commerce & Google for the initiative to help the SMEs getting online. And in order for companies to see how Google marketing can boost their business, Broadplace are offering free account set up and a £50 voucher for new Google customers and a free account healthcheck for existing Google advertisers.
To find out more, please call Broadplace sales on 0207 993 9853 or email contact@broadplace.com
You can download the Google event presentation from here
Posted in Broadplace | No Comments »
September 26th, 2011
Google is changing. The news headlines have been full of developments concerning Google+ in recent weeks. But the latest news from Google has got nothing to do with its newest products. Instead it has decided to have a clear out of some of its older and less exciting products in order to make way for bigger and better ones.
No doubt some people will be disappointed with some of the casualties that were reported in Google’s blog announcement. But for the most part the casualties will not be missed.
Google Desktop may be one of the best known among them, a facility that allowed you to have a number of gadgets in a sidebar on your computer. The move to cloud based computing looks to have sounded the death knell for this particular Google service.
Among the other services to have bitten the dust include:
- Fast Flip – making it easier to read and view news content online
- Subscribed Links – enabling specialised search results to be created
- Google Web Security – protecting against malware
The one thing that ties most of these services in together is the fact that they are unknown even to exist by many people. No doubt some will miss one or more of them but it has been noted that the vast majority of the services have fallen by the wayside somewhat. They have also been replaced by bigger and better services elsewhere. A classic example is Aardvark, which was bought out by Google last year. This was a social search experiment but Google now believes that it can do better with other tools in the future.
Some people will no doubt question whether Google is doing the right thing by getting rid of some of these products. For example if Google wants to achieve more in the realm of social search, why not continue with Aardvark instead of starting from scratch? It remains to be seen whether any of the products that are exiting stage left are going to be missed in the months to come.
If you are using any of the products that are disappearing, now is the time to find an alternative. It looks as though Google is going to develop other products and services to replace the functionality that will be lost when these products disappear. But there is also the opportunity for people to go out into the wider internet and find other service providers with better gadgets, software and methods for achieving the same purposes.
One wonders whether Google will regret ditching some of these products as time rolls on. It remains to be seen whether they have made a number of smart decisions or whether they have made an error or two in there as well. It would be ideal if almost every SEO company keeps track of these changes and does its level best to catch up with Google as fast as possible.
Posted in Google | No Comments »
September 2nd, 2011
To Infinity – and beyond?
How many internet search engines can you name?
There are literally hundreds of search engines available to use online at this very moment and yet there is only one that truly tops the bill. So much so that its brand name has been absorbed into the English language as a transitive verb – just google it!
Further to their initial concept to maintain order throughout the world’s boundless information and to deliver it to a worldwide audience in a quick and efficient way, Google also has a chain of other products. These include other popular websites, such as YouTube and Blogger, and they are leaders in the development of Android technologies which rival Apple mobile operating services.
In response to this, most recently, Google has begun a new initiative which features infinite scrolling technology. Regular internet users may have noticed this already being used when conducting searches on the “Images” platform of the Google website. This feature means that it is even easier to access more information without having to scroll to the bottom of one page in order to proceed to the next. In fact, all that you have to do is continue to scroll down on the original page for the subsequent pages to appear.
Now it has been announced that this feature is to be applied to the web pages as well, giving individuals more information without having to troll through endless pages and waste time twiddling your thumbs as the page loads! Avid internet users and social networking gurus may already be accustomed to the infinite scrolling trait on sites such as Twitter.
Many original features have disappeared or been replaced as the search engine updates its products and services, especially to the Chrome server. Internet surfers will have to wave goodbye to the trademark “Goooooogle” listing the page numbers at the bottom of each search, and instead can click a simple “show more results” button on-screen to upload additional results in a moment.
In response to many online queries and speculations, a representative from Google has reportedly stated that “Google is constantly experimenting with new features.” We as SEO Company can therefore anticipate many more innovative changes to appear on our favourite search engine website.
Google is a world-renowned Internet search engine which is used every hour of every day by millions of people in hundreds of countries. In fact, an estimated one billion search queries and user-generated data passes through approximately one million servers every day, which are exclusive to Google alone.
The corporation is constantly striving to remain the unsurpassed greatest, as they are already the favoured search engine for all manners of enquiries, ahead of Bing, Yahoo! and numerous others. Due to the sheer volume of visits that the Google website receives on a daily basis, changes are mandatory to ensure survival. Moreover, there are a large number of businesses which depend upon Google to promote their company’s products, goods or services. Ease of use and understanding is therefore paramount.
Posted in Google, SEO | No Comments »
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