Broadplace, Google, Industry News

New Google Premier Partners – Explained

We’ve been really excited to be able to share this news. Sometimes it’s hard to keep quiet about exciting Google developments! But we’re finally able to tell you that Google have updated their Partners programme – with the introduction of a new Google Premier Partners accreditation and a new feature within the programme called Google Partner specializations. These changes have been launched to help customers further differentiate between the various Partners.

New Google Premier Partners status

The new Premier Google Partner accolade is designed to recognise the elite set within the Google Partners programme that have demonstrated:
  1. A healthy and stable business that you can trust
  2. Experience gained over a number of different clients
  3. Google best practice implementation
This new badge rewards Google Partners that manage substantial Google campaigns and deliver exceptional results.  

We are really proud to say that we have made it straight into this elite set!

Premier Partners will have to maintain additional standards and requirements and will benefit from additional support directly from Google and a much closer working relationship.
We’re really pleased to see these updates to the Google Partner Program, and specifically the changes to the Premier Partnerships. As an established Google Premier Partner we are very proud of our close working relationship with Google and this bringing together of the Partners programmes, with increased differentiators, helps us to demonstrate our achievements to a wider audience. “ says Ajay Syal, Managing Director of Broadplace Advertising.  

New Google Partner Badges

The new look badges (blue for regular Partners and red for Premier Partners, like us at Broadplace) will have buttons that list the specific specialisations of that agency. Where you see a qualification, it means that at least one individual in the company has successfully passed certification in that particular area. They should also have a proven track record of good product performance in that area. New Google Partner BadgeNew Google Partner Badges   For this reason, we have changed our logo to reflect the new Premier Partner badge: broadplace advertising logo

 To find out more about how Broadplace can improve your campaigns contact us here


Find Your Google Partner

Ultimately, you can see which agencies are in the best position to help your business grow in the way you want it to, right now. The Partners page has been updated to make it easier to understand the various qualifications and titles of agencies. Use the step by step search function to use your requirements to match up with Google Partners. New Google Partner Badges find a partner 1 Click on the agency that you want to learn more about… New Google Partner Badges Then see what qualifications and specialisations that company has: New Google Partner Badges Click on any of the qualifications to find out what they really mean and what benefits they could bring to your campaigns: New Google Partner Badges You can also see individual certificates and the areas that the company has proven experience working with: New Google Partner Badges

 If you’d like to know more about how we can help you to reach wider audiences and enjoy better clickthrough rates, give us a call on 020 3813 9576.