The invite

What a treat it was to attend the Google Partners Executive Council EMEA on the 26th-28th of June, 2019! This was a highly exclusive invitation-only event for CEOs and Senior Executives representing the top Google Partners from around EMEA. Members of the Google Partners Executive Council represent a very small elite group of the wider Google Premier Partners group! All of the Google activity was held at the prestigious Westin La Quinta Hotel in Marbella, Spain and was hosted by the some of the most senior Google leadership team.

The event

A full-day conference explored how elite Premier Partners, like us, can build their partnership with Google. There was also some great insights into what the future of Google Ads will look like. We enjoyed hearing the news about the kind of technology and smart automation we can expect to see within our Google suite soon. Google developers and engineers were on hand to plan how they can assist us with the future development of our own technology, too!

Creative thinking

Amidst lots of talk on automation, one of the best sessions during the conference explored the importance of creative thinking. This particular session really resonated with Ajay. At Broadplace, as we see ourselves as the bridge between a traditional agency and a technology partner. We certainly believe in using technology and automation to their best use! However, what use is all of this great smart technology and automation if you don’t have the human intuition behind it?

As you’d expect, our partners at Google know how to put on a great event and there was even time for 18 holes on the wonderful golf course at the Westin La Quinta and also a wonderful evening in Puerto Banus with an exclusive beach front dinner. We can’t wait for the next event!

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