Every October, the same drama unfolds. Brands suddenly realise Christmas is only two months away, panic setin, and they throw money at Meta ads hoping something sticks. By December, half of them are wondering why their holiday campaign feels like lighting cash on...
In the grand finale of our three-part series on how to edit your copy, I bring you: line edits. Okay. So you’ve written your copy. You’ve poured your heart and soul into it. You’ve bled on the keyboard. You’ve Googled “how to cure butt...
Welcome to the second instalment of the how-to-edit-your-copy series. This month, we’re talking about… ✨Function Edits✨ What Are Function Edits? Function edits are exactly what they sound like. They make sure every part of your copy functions the way it should,...
Welcome to Copy That!, your go-to series where our SEO Account Manager, Becca Inman, shares her fresh takes, proven strategies, and insider tips on the art and science of copywriting. Follow along as we explore the intersection of creativity and SEO – one...
Crafting high-converting landing pages isn’t just about what you say; it’s about how and why you say it. Effective copywriting is part psychology, part strategy, and part science. But how do you make sure your messaging resonates? That’s where a copy teardown comes in...
When it comes to video platforms, YouTube still reigns supreme. It boasts millions of daily uploads and even more views making it a fiercely competitive environment for attention and eyeballs. With it being such a competitive landscape you need to make sure that...
