Welcome to the second instalment of the how-to-edit-your-copy series. This month, we’re talking about… ✨Function Edits✨ What Are Function Edits? Function edits are exactly what they sound like. They make sure every part of your copy functions the way it should,...
Welcome to Copy That!, your go-to series where our SEO Account Manager, Becca Inman, shares her fresh takes, proven strategies, and insider tips on the art and science of copywriting. Follow along as we explore the intersection of creativity and SEO – one...
Crafting high-converting landing pages isn’t just about what you say; it’s about how and why you say it. Effective copywriting is part psychology, part strategy, and part science. But how do you make sure your messaging resonates? That’s where a copy teardown comes in...
When it comes to video platforms, YouTube still reigns supreme. It boasts millions of daily uploads and even more views making it a fiercely competitive environment for attention and eyeballs. With it being such a competitive landscape you need to make sure that...
The digital PR landscape can be a fast paced one. Yesterday’s news can quickly turn into today’s fish and chip paper, while the likes of social media and rolling news means that stories break faster than ever. While it takes a keen eye and a dedicated team to keep up,...
Pipeline, pipeline, pipeline! If you’ve ever sat through an internal meeting between sales and marketing for a SaaS company, it will feel pretty much like the only thing that matters is feeding the pipe. And everything that you do should be focused on that and nothing...
