Broadplace Acquires Mercedes-Benz Account
Mercedes-Benz Retail Group Appoints Broadplace as New Digital Marketing Agency Mercedes-Benz Retail Group UK (MBRG) has named Broadplace Advertising as its new digital marketing agency. The partnership will focus on MBRG’s expertise and heritage. Broadplace will ensure the quality, excellence and efficiency associated with MBRG are front of mind throughout the full consumer journey, improving tracking and attribution to provide a 360 view of customers, implementing a data first approach to success, and applying best practises throughout. Liz Luesley, Head of Marketing for Mercedes-Benz Retail Group, said:
“We are delighted to be working with Broadplace to help promote us in the world of digital advertising. We all know how important PPC is to reach our target audience and Broadplace stood out as the right team for the job and we are very much looking forward to working with them.”Ajay Syal, Managing Director of Broadplace Advertising, said:
‘We are very excited about this partnership and we are immensely proud to be associated with one of the world’s most successful premium automotive companies. The entire Broadplace team is thrilled about being responsible for the online visibility of Mercedes-Benz Retail Group. Our experience and pedigree within the world of digital marketing, coupled with our unique and innovative approach, will make this partnership a resounding success – to further confirm both companies as true leaders in both online marketing and premium automotive retail.’
Mercedes-Benz Retail Group is the retail arm of Mercedes-Benz UK Ltd, an official manufacturer-owned retailer and a wholly owned subsidiary of Daimler AG. Mercedes-Benz Retail Group is the UK’s largest official retailer of new and used Mercedes-Benz cars, selling as many new cars as the next 3 Mercedes-Benz Franchise groups combined. Their expertise comes from being an official manufacturer-owned dealer group, allowing them to deliver the very best service to their customers; something they take great pride in. Google Premier Partner Broadplace has been managing the online marketing needs of UK businesses since 2005, building a solid reputation for transparency and technology. An innovative and continually learning Search Engine Marketing company specialising in PPC management, SEO, Web Design and Content Marketing. Fantastic in-house technology (including CampaignHub™ and Broadplace Engage+) helps to deliver bespoke and cost-effective solutions for all clients.