Microsoft Ads (previously called “Bing Ads”) has traditionally never been advertisers first choice when it comes to online paid advertising. Whenever we would float the idea of advertising on it you’d hear things like “But it has limited reach”. Or “the audience...
Facebook Lead Ads is a product developed by Facebook specific to mobile. It allows advertisers to capture leads directly on Facebook, rather than through a form on your site. Lead ads have pop-up forms that open when an ad is clicked that allows a user to fill in...