If your products aren’t on Amazon, you’re basically ignoring the world’s biggest shop where everyone already has their wallets out and are ready to buy from you.
Amazon isn’t just a platform to consider—it’s a place where your customers are already shopping. By showing up, you give them the chance to choose you over your competitors.
Let’s talk about why you need to be there, how to stand out, and how to avoid looking like the sad shop with the falling down sign that nobody trusts.
The Perks?
Here’s why Amazon is more than worth your time, money and effort.
- Visibility galore – Over 300 million customers are searching, browsing, and impulse-buying every hour. You can’t match that on your own website.
- Built-in Trust – People trust Amazon. Being there gives you instant credibility, especially if you’re new to the game.
- Fulfilment that just works – With FBA, Amazon packs, ships, and handles returns whilst you do…literally anything else.
- Revenue diversification – If you’re only selling in one place, you are essentially putting all your eggs in one basket.
FBA vs FBM
FBA stands for Fulfillment by Amazon. This is perfect for Prime eligibility, faster shipping, and less logistic headaches. Downside? You have to play by Amazon’s rules, and they have a lot of rules.
FBM stands for Fulfilment by Merchant. This is better for niche products or lower volumes. You keep control over fulfillment and save on some fees but you have to do all the heavy lifting yourself.
How to make Amazon Work for You
You can’t just upload up a product photo and cross your fingers. If you want your products to sell, you need to:
Build listings that work– Use keywords people actually search for. Write copy that sounds like a human, not a robot. Make sure the title and bullets answer, “Is this what I’m looking for?”
Make it pretty – A+ content, videos, and crisp images are non-negotiable. People are visual creatures. Show them why your thing is better than the other things.
Advertise Smart – You need ads to get momentum – but you don’t need to set fire to your budget. Start small, test often, scale what works.
Stock and Price Strategically – Nothing kills momentum faster than running out of inventory or pricing yourself into oblivion.
Still not convinced?
Take our client ePaws. They came to us stuck in Amazon purgatory:
- No brand registration
- No reviews
- Only Two SKUs
- High ad costs
- Competitors everywhere
Basically, they were the new kid on the block, and everyone was ignoring them.
So what did we do?
- We secured GTIN exemptions so they could list products fast, then got them brand registered.
- We built their listings from scratch. 95% of their listings were fresh, keyword-optimised, and designed to actually sell.
- We used AI tools to create A+ content and videos to make their products look irresistible.
- Every month, we looked at what was working and doubled down.
The results (In just 4 months):
- ROI climbed from 7% to 9% (industry standard is 4-5%)
- A hybrid strategy was employed, balancing 60–70% of sales from organic reach, with 30% coming from paid ads. This shift reduced dependency on advertising while driving consistent traffic and sales.
- We restructured their campaigns and chopped ACoS from 40% to 30%.
Let’s Make Amazon Work For You
Amazon can feel like a labyrinth of fees, rules, and acronyms. But you don’t have to figure it out alone.
Ready to make Amazon your next best sales channel? Let’s talk
