NORTHAMPTON REPTILE CENTRE

CASE STUDY

NORTHAMPTON REPTILE CENTRE

Company Website: www.reptilecentre.com

Services Provided:Google AdWords, Google Shopping Campaign

Reptile Centre had previously advertised online through text based campaigns. Working with Broadplace, they targeted higher ROI through the use of Google AdWords Shopping Campaigns. The PPC campaigns are driving customers in-store, increasing their lifetime customer value.

THE CHALLENGE

  • Improve ROI
  • Sustain Improved Revenue
  • Get an increase in users to the site and build a
  • database of customers

THE APPROACH

  • Upgrade old PLA campaigns to Shopping campaigns
  • Organise products by brand and value
  • Re-group main shopping campaign by ROI and optimise
  • Create separate campaigns for high and low ticket items

THE RESULTS

  • ROI increased by 257%
  • CPC decreased by 37%
  • 570% increase in total conversion value
  • 280% increase in sales

Gary Rolfe

Northampton Reptile Centre

‘We have weekly telephone meetings with our Account Manager, so I fully known what is happening on our account. AdWords works. We attract new business and then we retain those customers through good service.’

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