Case Study:

Sandown – Website Replatform

Sandown Mercedes

Sandown Group have trusted Broadplace to manage their full search activity across Paid and SEO for the last 4 years.

In 2020, Sandown moved on to a new website platform and as their appointed SEO agency, we were happy to assist with the transition.


Increase in Sessions
from Organic traffic post-migration


Increase in Impressions
Organic search result growth post-migration


Improvement in Bounce Rate
from post-migration Organic traffic

The challenge

Sandown Group tasked us with helping steer them through the replatform of their website. Having opted to change the website to improve performance, they were conscious that they didn’t want to lose any traffic.

There were many SEO issues with the old platform, including a site architecture that had become messy as it scaled and multiple duplicate pages across every section of the site. Fixing the above whilst working to a tight delivery time would be essential to the success of this project.

The Broadplace approach

With any replatform for the key to its success is communication. Early on, it was essential to liaise with the agency developing the replatform to make sure that they knew where we needed to feed into the project and where we didn’t.

To do this, we mapped all the SEO requirements into a single document of truth. This document included:

  • All the technical SEO requirements
  • All the on-page SEO requirement
  • Current issues on site we’re looking to resolve
  • What we need sign-off on
  • Roles and responsibilities
  • A roadmap for process

We then talked through the document with the developers to make sure we factor in any details.

Once that was done, we set about working through the process step by step.

As we got towards the business end of the project, we organised regular meetings with the developers to make sure that there was clear two-way communication around tasks, dependencies and responsibilities.

The results

As a result of the communication between the two agencies, the launch day went smoothly with no significant issues on site.

In the month after the replatform, Sandown saw a 10% increase in sessions YOY as well as a lower bounce rate (-20%).

About the Client

Sandown Group has over 30 years’ experience in selling and servicing Mercedes-Benz vehicles. Sandown Group has showrooms in Guildford, Basingstoke, Poole, Dorchester, Salisbury & Hindhead. The Group understands that it is not every day that one buys a Mercedes. For that reason, one of Sandown’s key objectives is to ensure its customers have the best customer experience – from search to purchase.


Automotive – Luxury Cars

Services rendered

  • Google Search Ads
  • SEO
  • PPC Remarketing
  • Display Advertising
Don’t just take
our word for it
We always see consistent improvements as campaigns develop and mature. Year-on-year performance improvements ensure we are exceptionally happy with Broadplace. I would have no hesitation in referring Ajay and his team to anyone looking for a reliable and efficient PPC & SEO solution.

Keith Jackman
Sandown Group

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