When it came to Paid Search, Mercedes-Benz Sandown Group’s main challenges were to:
- Gain better clarity and transparency on its AdWords account
- Increase service levels such as reporting, communication and meetings
- Grow the number of leads and foot traffic to the multiple locations
It was ascertained that the incumbent agency Sandown worked with lacked the level of transparency and openness that Broadplace has in its business model. As a result, Sandown was unsure what percentage of investment was actually being spent on AdWords.
It was discovered that circa 50% of investment was being used to promote the business on media spend and the other 50% went towards management fee, which is well above the Broadplace offering. In addition, service levels were not meeting the needs of the Group. There was limited access to ad spend results. It quickly became apparent that Broadplace could offer more.