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The Ultimate Holiday Marketing Playbook: 4 Steps to Dominate Festive Sales
Every October, the same drama unfolds. Brands suddenly realise Christmas is only two months away, panic setin, and they throw money at Meta ads hoping something sticks. By December, half of them are wondering why their holiday campaign feels like lighting cash on...
How to Edit Your Copy: Line Edits
In the grand finale of our three-part series on how to edit your copy, I bring you: line edits. Okay. So you've written your copy. You've poured your heart and soul into it. You've bled on the keyboard. You've Googled "how to cure butt sores" more times than any...
How to Edit Your Copy: Function Edits
Welcome to the second instalment of the how-to-edit-your-copy series. This month, we’re talking about... ✨Function Edits✨ What Are Function Edits? Function edits are exactly what they sound like. They make sure every part of your copy functions the way it should, i.e....
