We will not force you to overstuff your website with keywords. However, 60 keywords is the average for optimisation and they will include plural words, phrases, and variant sequences of the words. When you consider that most websites are five or more pages 60 keywords spread out with 3 to 5 keywords per page is not unrealistic. If you do not think you will need more than say, 30 keywords, then that is what we will use to optimise your website. We will not create keywords just for the sake of it. We’d rather help you identify the ones that will be most relevant to your site, are genuine, and will provide you with a good search count.