We all check our emails on a regular basis. So it’s an ideal place to communicate with your new or existing customers-. Unlike email marketing of the past, you have the opportunity to offer creative advertising to a massive audience.
The ad will appear in a collapsed format. You don’t pay until someone wants to learn more and clicks on your email to expand it. They can then save the email, forward it on or act upon it then and there. Ads are optimised for the device they appear on (desktop looks different from mobile). You can add Gmail Advertising as a placement to your ad group.