Nowadays, if you want your website to get any attention, SEO is hugely important. With more and more people relying on online searches, not just on their computers but on their smartphones and tablets too, it is vital that you ensure you are ranking highly to get the attention you need to stay ahead of your competitors.
There are three main things you need to focus on in order to run a successful SEO campaign. The first is keywords. You should have between five and ten keywords but no more than this, and you should ensure they are all relevant to your website. Think about what people are most likely to type in to Google to find your website. Include keywords in your website content, especially on the first page and preferably in the first paragraph, as well as in titles. Having a keyword in your domain name will be a great help.
The next thing you need to think about is backlinks. Google will rate your website as having high relevancy to the keyword if you have built up a lot of good quality backlinks, i.e. links on other websites which lead back to your website. These links cannot just be placed on any website, however. A backlink on a website which has some relevance to your website will be considered much better quality than one from a website with nothing to do with yours. So if your website is about breeds of dog, a link from another dog-related website will be considered much more relevant.
The final step is to have good content. This means clear, to the point, friendly, relatable and informative content which visitors can rely on. Content should be keyword optimised and should use sitemaps. The better the quality of your content, the better your chances of ranking highly.
Even if you only have a basic understanding, you can still rank highly with the guidance of SEO consultancy. Companies who offer SEO consultancy will have an in depth knowledge of how SEO works and will be able to advise you on the best ways to get your website ranking highly.