Compelling Words That Will Make Your Ads Work Harder

329 Compelling Words for improving your ads

Ever find yourself asking the rest of the office “what’s another word for…” or frequently Googling of “XXX synonym“? There are many ways of saying the same thing, yet each has a nuanced difference in meaning. Find your perfect words or phrases to convey the meaning you want with our comprehensive list of compelling words.

The Ultimate List?

According to David Ogilvy, the top 20 most influential words are:

  • Suddenly
  • Now
  • Announcing
  • Introducing
  • Improvement
  • Amazing
  • Sensational
  • Remarkable
  • Revolutionary
  • Startling
  • Miracle
  • Magic
  • Offer
  • Quick
  • Easy
  • Wanted
  • Challenge
  • Compare
  • Bargain
  • Hurry

David wrote that list in 1963, but we’d be willing to bet that most of those words still have the same power and relevance today. Not sure about using the words ‘miracle’ or ‘magic’ in ads; there are more stringent advertising laws these days.
Use these for: Headlines, bullet points, subject lines
Compelling Words for Ad Copy


Want to say exclusive another way?

Want to sign people up to a newsletter, want them to subscribe to updates or answer a call to action? One of the best ways of doing this is to instill an element of exclusivity. But there’s only so many times you can use the word exclusive. These phrases conjure up that feeling, without being overly ‘salesy’.

  • Become an insider
  • Be one of the few
  • Get it before everybody else
  • Be the first to hear about it
  • Only available to subscribers
  • Members only
  • Login required
  • Class full
  • Membership now closed
  • Ask for an invitation
  • Apply to be one of our beta testers
  • Exclusive offers

Use These For: Signup forms, links, CTAs, sub-headers


Limited Time Offer?

Want to add a soupcon of FOMO (that’s the Fear of Missing Out)? Try out these phrases that imply scarcity:

  • Limited offer
  • Supplies running out
  • Get them while they last
  • Sale ends soon
  • Today only
  • Only 10 available
  • Only 3 left
  • Only available here
  • Double the offer in the next hour only

Use these for: Headings, promotional copy


Cause and Effect Words

If you want to demonstrate the result of something (i.e. your product or service) you can use these awesome cause and effect words and phrases…

  • Accordingly
  • As a result
  • Because
  • Caused by
  • Consequently
  • Due to
  • For this reason
  • Since
  • Therefore
  • Thus

Use these for: Closing paragraphs, transitions
Compelling Words


Need To Sound Safe And Trustworthy?

Often there are few differences between products sold by competitors. Make sure that you define your brand as being the ‘safe’ option. Using words that invoke a feel of trust can help achieve this.

  • Anonymous
  • Authentic
  • Backed
  • Best-selling
  • Cancel Anytime
  • Certified
  • Endorsed
  • Guaranteed
  • Ironclad
  • Lifetime
  • Moneyback
  • No Obligation
  • No Questions Asked
  • No Risk
  • No Strings Attached
  • Official
  • Privacy
  • Protected
  • Proven
  • Recession-proof
  • Refund
  • Research
  • Results
  • Secure
  • Tested
  • Try before You Buy
  • Verify
  • Unconditional

Use these for: Payment forms, signup forms, testimonials
Compelling Words


 

Want To Encourage Readers To Share?

If you’re looking for content to go viral, there are several words that can help you to encourage sharing…

  • Secret
  • Tell us
  • Inspires
  • Take
  • Help
  • Promote
  • Increase
  • Create
  • Discover

Use these for: Social media updates
Compelling Words


Power Words That Win

When you need to make a bold statement, catch the eye of users and state your case that your product or service is the best, you need a power word or two. Here are just some of the ones you can try:

  • Protect
  • Help
  • Easy
  • Amazing
  • Latest
  • Extraordinary
  • How to
  • Worst
  • Ultimate
  • Hot
  • First
  • Big
  • Anniversary
  • Premiere
  • Basic
  • Complete
  • Save
  • Plus!
  • Create
  • Improve
  • Trust
  • Immediately
  • Discover
  • Profit
  • Learn
  • Know
  • Understand
  • Powerful
  • Best
  • Win
  • Hot Special
  • More
  • Bonus
  • Exclusive
  • Extra
  • You
  • Free
  • Health
  • Guarantee
  • New
  • Proven
  • Safety
  • Money
  • Now
  • Today
  • Results

Compelling Words


 

Words That Make Someone Excited

Incite some excitement for people as they search. Use uplifiting words that will make them excited about your product and its benefits to them.

  • Amazing
  • Audacity
  • Backbone
  • Belief
  • Blissful
  • Bravery
  • Breathtaking
  • Cheer
  • Conquer
  • Courage
  • Daring
  • Defiance
  • Delight
  • Devoted
  • Excited
  • Eye-opening
  • Faith
  • Fearless
  • Fulfill
  • Grateful
  • Grit
  • Guts
  • Happy
  • Heart
  • Hero
  • Hope
  • Jaw-dropping
  • Jubilant
  • Magic
  • Mind-blowing
  • Miracle
  • Pluck
  • Sensational
  • Spectacular
  • Spine
  • Spirit
  • Staggering
  • Stunning
  • Surprising
  • Triumph
  • Uplifting
  • Valor
  • Victory
  • Wonderful
  • Wondrous

Compelling Words


Appeal To Their Money-Saving Desires

Who doesn’t love a bargain? You’ll find that even the richest customer will love a good deal. Make them feel like they’re getting that with these tried and tested words:

  • Bargain
  • Best
  • Billion
  • Bonanza
  • Cash
  • Cheap
  • Discount
  • Dollar
  • Double
  • Explode
  • Extra
  • Feast
  • Fortune
  • Free
  • Freebie
  • Frenzy
  • Frugal
  • Gift
  • Greatest
  • Inexpensive
  • Jackpot
  • Luxurious
  • Marked down
  • Massive
  • Money
  • Nest egg
  • Pay zero
  • Prize
  • Profit
  • Quadruple
  • Reduced
  • Rich
  • Savings
  • Six-figure
  • Skyrocket
  • Soaring
  • Surge
  • Treasure
  • Triple
  • Whopping

Compelling Words


Want To Prove You Can Solve Their Problems?

Make sure they fear that problem with our fear mongering words…

  • Agony
  • Apocalypse
  • Armageddon
  • Assault
  • Backlash
  • Beating
  • Beware
  • Blinded
  • Blood
  • Bloodbath
  • Bloodcurdling
  • Bloody
  • Bomb
  • Buffoon
  • Bumbling
  • Cadaver
  • Catastrophe
  • Caution
  • Collapse
  • Corpse
  • Crazy
  • Cripple
  • Crisis
  • Danger
  • Deadly
  • Death
  • Destroy
  • Devastating
  • Disastrous
  • Drowning
  • Dumb
  • Embarrass
  • Fail
  • Feeble
  • Fired
  • Fool
  • Fooled
  • Frantic
  • Frightening
  • Gambling
  • Gullible
  • Hack
  • Hazardous
  • Hoax
  • Horrific
  • Hurricane
  • Insidious
  • Invasion
  • Jail
  • Jeopardy
  • Lawsuit
  • Looming
  • Lunatic
  • Lurking
  • Meltdown
  • Mired
  • Mistake
  • Murder
  • Nightmare
  • Painful
  • Pale
  • Panic
  • Peril
  • Piranha
  • Pitfall
  • Plague
  • Played
  • Plummet
  • Plunge
  • Poison
  • Pummel
  • Poor
  • Prison
  • Reckoning
  • Refugee
  • Revenge
  • Risky
  • Scary
  • Scream
  • Searing
  • Shatter
  • Silly
  • Slaughter
  • Slave
  • Smash
  • Strangle
  • Stupid
  • Suck
  • Tailspin
  • Tank
  • Targeted
  • Teetering
  • Terror
  • Toxic
  • Trap
  • Vaporize
  • Victim
  • Volatile
  • Vulnerable
  • Warning
  • Worry
  • Wounded

How To Write Evergreen Content

We are always interested to see how our content is performing for our clients… even months after it has been published. The best content is evergreen content – the kind of blogs that keep giving long after they’ve been promoted on the company’s social media channels; the kind of content that keeps popping up in analytics; that a year on is still providing quality reading for its audience. It brings new visitors all the time.

Why Evergreen Content?

So why does evergreen content matter? Because it’s the content that works harder than any other. It’s not a flash-in-the-pan success. It’s a steady stream of traffic to your blog, it gives you leads, social shares and more. It doesn’t date, it stays relevant and helpful to readers long after publication.

Evergreen Content Case Study

Using just one case study, we saw the power of evergreen seasonal content over the Christmas period. One of the most popular posts was from last year. The reason it was so popular – it was all about Secret Santa gift ideas! It didn’t matter that the post was from 2014. The ideas were still great and the content was still relevant. We have no doubt it’ll probably be just as popular next year!
Evergreen Content
This particular client enjoys traffic from at least four pieces of evergreen content each month. These can vary with trends and seasonality.

How Do We Write Evergreen Content?

It’s all very well setting out to write ‘evergreen content’, but it’s easier said than done. How does Broadplace go about it?
Here’s our handy checklist. Bring together these elements and client knowledge and you’ll have the perfect recipe for content.

  1. Know the client.
  2. Know the product.
  3. Know the audience.
  4. Create a content calendar, intersperse key events/product launches/industry news with evergreen content that answers perennial questions from customers.
  5. Pick out the seasonal events that won’t change from year-to-year.
  6. Look at the most popular tags on the blog – it can highlight key interests of the readers.
  7. Create a compelling headline that people can’t help but click on.
  8. Write it with SEO in mind – so that search engines can find it at a later date.
  9. Keep the URL short and to the point.

Evergreen content

  1. Make sure that nothing within the article ‘dates’ it (so no dates, no references to news at that time etc).
  2. Pack it full of interesting, relevant and helpful advice or answers.
  3. Where necessary, we will update the information with new discoveries/updated facts.
  4. Don’t forget to keep sharing it. At regular intervals, with new angles from the content.

 
This is our foolproof method and it works for us and our clients and their audiences. It’s how we attain stats like this, accumulative traffic to the blog with just one article. Steady traffic with the occasional big peak. That forward-planning pays dividends!
Evergreen Content

 

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