Effective Video Advertising Tips For Your Digital Marketing Campaign

The Video Advertising Trend

Video advertising is constantly growing in popularity. It has become an integral part of digital marketing campaigns for many businesses. This is due to it being an effective advertising strategy to increase interest and engagement from consumers on the web. It is a strong technique for targeting both desktop and mobile internet surfers. It allows brands to add their creative flair to their campaigns. The increasing need for video consumption has led to more companies creating regular video content for their audiences.
Digital marketing

Top Tips For Your Video Advertising Digital Marketing Campaign

1. Include a CTA – All video ads should include a call-to-action. This could be a hashtag, button or URL to increase brand recommendation and purchases. Engage and interact with your audience. Give them a reason to click through to your business from the ad. A coupon, competition or special offer can also be effective. The CTA is best included at the end of a video.
2. Consider the ad tone – Different ad tones can serve different goals. Adjust your tone depending on your audience and expectations. Comical ads are effective in getting consumers to familiarise themselves with a brand. International ads can be ideal for increasing purchases. Dramatic vibes are ideal for increasing a company’s affinity conversion.
3. 15 seconds! – The optimal length of a video ad is approx 15 seconds. It’s not too long and not too short and can boost purchase intent. No wonder Instagram has stuck to this popular time limit.

Grab their attention straight away

The start of your video is particularly critical. Make the first few seconds count. Grab their attention straight away with something that will spark consumer interest. People don’t always have time to watch lengthy videos, so keep it short and sweet!
4. Personalise the video – Include images of yourself, your team or your customers. Client testimonials can be a great addition. Show a consumer using your product or service. Make your content relevant and up to date. Show your audience why they should purchase with you. Make your digital marketing campaign count.
5. Highlight your selling points – Why is your brand unique and better than others? Tell your audience within the video! This is your time to shine. Share your achievements and showcase your track record. Positive feedback and benefits of your products or services should be included.
6. Choose a platform – When you have finished producing and editing your video, choose the right platforms to promote it. Youtube, Vimeo and Facebook are the most popular and reliable options. Why not use all 3 to reach the widest possible audience? You can even sync your posts to save extra time.
7. Quality is important – The videos need to be high quality. They reflect the reputation of your brand and give your consumers a perception of your products and services. Keep them engaged and impressed with quality content on a regular basis.
8. Think outside of the box – The market is tough and competitors will strive for the biggest share of consumers. You need to make your content stand out against your rivals. Do this by thinking outside of the box. This can include unique offers, funny storylines or an impressive and creative idea.



Social Media Marketing Tips To Boost Your Business

Social media marketing has become a must-have for any modern business. Social media is also key to interacting with customers and releasing news updates. Consumers are heavily influenced by social media channels. These include Instagram, Facebook and Twitter. They are where people often find out about new products and services, including what’s hot right now. Here are some tips to maximise your social media digital marketing campaigns.
Social media marketing

Social Media Marketing Top Tips

  1. Live videos are becoming increasingly popular on social media. They can be a great way to interact with your audience in real time. This is because they allow customers to ask questions. They can also demonstrate your online presence. You could schedule a question and answer session for your viewers to log on at a certain time. Maybe even broadcast a spontaneous video taking a tour around a live event, for example.
  2. Competitions are another fantastic way to increase interest in your brand to both new and existing customers. Creating regular giveaways on social media allows for consumer interaction and brings a buzz to your pages. Team up with other brands of a similar size to attract additional audiences. Chip in together to offer an even better prize to your fans.
  3. Blogs are an ideal way to share news updates on your website. These can be published on all of your social media channels to drive traffic to your site. Posting three times a day on Facebook will increase the reach of your posts within the newsfeed. You can even interview relevant industry people on your blog who will then share the link with their own audiences. Keep customers up to date with any new ideas, product launches, competitions and special offers. This keeps them checking back on a regular basis.
  4. Paid ads are another social media marketing option to consider for posts in need of an additional boost. You can tailor the audience you would like these to reach as well. Use eye catching, quality videos and photos to make the most of your campaign. Set a budget and stick to it. Make changes to further ads depending on the success of previous ones.
  5. Scheduling posts and syncing these to all of your social media channels is a good idea. It is the perfect way to save time and maximise online exposure. Hootsuite can be a beneficial tool to any business. Post on a regular basis to keep customers interested and constantly engaged. How often you do this is up to you, but at least once a day is ideal. Make sure your content is always exciting though.
  6. Use URL shorteners in order to track and measure audience engagement. You can then tweak any future campaigns. Shorter links also look less messy on your social media profile. They allow you to fit more into your post on Twitter for example where there is a text limit.
  7. Use hashtags to boost exposure of your posts. Do this in the right way to avoid looking desperate. Read up on the do’s and don’ts of implementing successful hashtags for social media marketing. For example, it is best to post an image on Instagram with an interesting or motivational caption. Perhaps include just one or two relevant keywords as hashtags. Immediately post additional tags as a new comment underneath. This will increase your exposure without looking like hashtag overkill. Make sure to use suitable and popular keywords to maximise your reach and to the right target audience.


Varying roles of Social Consumer

Branding has always been vitally important for any product or company. Branding through social media has just become the latest fad. Of course that depends on the understanding and imbibing the new media as an effective branding medium which is more or less based on the organization’s culture and the region its present in. But it’s a given fact that branding using Facebook and Twitter has gained a steady momentum.
Understanding that the online medium is quite different from the traditional medium is quite imperative to the understanding of its target audience. Companies are still traditionally stuck on the fact that they want to reach their ‘audience’ without realizing that branding through social media reach people with their own personal agendas. This divides the social media audiences into fans, followers and friends which narrows the brand reach effect and value.
Therefore it would be seemingly wise to differentiate the online target groups based on the varying social consumption i.e. influencers, decision makers, peers, advisers, idea generators, adversaries, advocates and customers. Business promotion using the social mediums requires the conversion of the 3fs i.e. friends, fans and followers to the 4As i.e. action, advisor, affinity and advocacy.
In a recent study by ExactTarget, differences between the 3Fs were discussed keeping in mind the unique attributes of consumers using Facebook, email and Twitter. The study also includes the customer loyalty that each influence.
Two questions were put forward by the study:
– Are internet users more likely to purchase from a brand after becoming a subscriber, fan or follower?
– Would you recommend a brand or product after connecting with the company on Twitter, Facebook, or through opt-in email?
Analysis on the first question revealed that on Twitter 37% said yes, 31% were indifferent and 32% said that it was unlikely; Users on Facebook revealed that only 17% agreed, 34% were on the fence, and a staggering 49% disagreed; while analysis on email users revealed that 27% agreed to make a purchase, 41% remained on the fence and 32% stated they wouldn’t purchase.
The second question analysis came up with a much closer set of statistics. On Twitter users revealed that 33% agreed to promote the company products after becoming subscribers, 35% were unsure while 31% refused to recommend the products. On Facebook 21% users were ready to promote, 32% were on the wall, and 47% were against the idea of promotion. Email user analysis revealed that 24% would promote the company they liked, 40% were unsure and 36% stated their disagreement to promote.
The study of the two questions reveal that though Twitter has a much smaller group of subscribers as compared to Facebook and email, Twitter subscribers are more likely to turn influencers compared to the other two mediums. Influencers it should be noted are ideal targets of all companies looking to advocate their product. Twitter has started that business.twitter.com which offers information regarding Twitter features, tools and promoted products which will enable companies to optimally use Twitter.
The study concludes that social consumers require information, direction and unique incentives which will influence their viewpoint on a product.
previous Post: Blogging, a Key Marketing Tool that needs to follow Continuity

Google and Bing strengthening the Social Signals

Social search online has now become more relevant to users than the regular searches that happen on search engines. Search engines like Google and Bing are trying their best to integrate information from social networks like Twitter, Facebook etc and making the social signals strong.
Bing has already become a major influencer with its Facebook Liked Results feature. With this feature the searchers on Bing can get to know all the likes that people in their Facebook friend list have. With the help of this feature the users get to know what are their friends are following and discussing about the searches they are doing online. This in a way is making search more specific to users as they would trust the views of their own friends on a particular subject rather than those of people who they do not know.
Google also with its RealTime Search Feature has given a new dimension to social search. Searchers can search for the content they wish to and can get to know what their online social circle is talking about the same on Twitter. The information gets updated as and when the content gets added by the users online. This search can be customized location wise and as per time.
Both Google and Bing make use of authority while deciding the relevancy of the links that are shared on Facebook and Twitter. Google looks at the author authority which means at the quality of the content and then lists the content in the organic listing. Bing judges the Social authority which is the relevancy of people who are active on the social networks through tweets, updates etc.
Creating social networks online is not a new phenomenon and search engines are giving users highly relevant results that are coming from their own friends online. On the other hand there are numerous links that are building up through these social signals and will play a vital role in influencing Search Engine Optimisation. Google and Bing have also confirmed that the links that are shared on Facebook and Twitter affect the rankings in a major way.
Previous Post: Facebook and Twitter pages Play vital role in SEO say Google and Bing

Facebook Advertising A Boon to Retailers

People around the world are catching up with friends, discussing their interests and becoming virtually active day by day. Social networking websites like Facebook and Twitter have played a major role in bringing about this significant technological change. This change is also attracting a lot of retailers to promote and sell their products and services online.
Facebook is immensely popular and has over 400 million users presently and the numbers are changing every day. It is an engaging and creative networking website and retailers are making the best use of it through Facebook ads. Its users are being sold a variety of things online through text and image ads.
Facebook makes use of interest specific targeting. If a Facebook user is interested in high end fashion then he/she will be shown adds of fashion brands and the user is interested in clicking on the ad and knowing more about it. This is because of the interest factor. It is quite similar to the paid search engine marketing ads.
Placing the ads does not end the job of the marketers there are other important aspects like number of clicks, time spent on the landing page, bidding, traffic, conversion rate and so on. Also the ads need to meet the guidelines, should be purpose serving and not mislead the target audience. Presenting the information to be conveyed in a creative manner works the best.
Facebook has huge set of audience with different interests and retailers have lot of scope for experimenting and adding more customers in their kitty. They should remember their ultimate goal and not be lost in just engaging their audiences with just fan pages, this is the mistake a lot of retailers are currently doing.
A lot of information is available online on how retailers can benefit and how can they get started with Facebook advertising. Here are some important points that retailers can consider before they start with Facebook advertising.

  • Be clear about the keywords you want to target: Choose the keywords that you know describe your product and service. Check how much estimated traffic will it generate using Facebook advertising tools. Make sure you make use of the keywords creatively. More attention should be paid to the themes related to your business interest for instance if you are a florist you can join communities of flower lovers, flowers are ideal gifts for every occasion you can keep posting articles about how you can make such days special with flowers. There are many more activities you can to promote your services on Facebook.
  • Focus on the Ad Copies: Your ad copy is the first thing that your prospective customers will notice about you hence it should be catchy and informative. The image used in the ad should be attention grabbing and the copy which has allows you a 25 character headline and 75 character description should be supporting it. Making changes in the ads is very simple task which gives you a lot of scope for testing them. You can try using different ads and then compare the response each one got and choose the final one accordingly. Also people get bored seeing the same as again and again and so the freshness element should be present always.

Facebook advertising is proving to be highly innovative, target audience oriented and a high reach platform for retailers. It is in their hands to make an impact on the right audience and reap the benefits.
Source : Social media advertising for retailers
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