New Study Reveals Key Content Tips For Better SEO


New Study

Content Tips for SEOBacklinko took 1 million Google search results, analysed them and came up with some common factors that push up ranking. They looked at site speed, content and backlinks. The study was also partnered by SEMRush, Ahrefs, MarketMuse and SimilarWeb. We take a look at it all, paying particular attention to the key content tips which will dictate your writing in the future.


Backlinks are still important. More than any other factor, this directly correlated with rankings. The number of referring domains and the diversity of those domains is key. So make sure that your content is good enough to be naturally shared by relevant sites. Make your content attractive to a number of sharers. As Backlinko points out –

“…it’s better to get 10 links from 10 different sites, than 10 links from the same domain”

It’s the same for overall link authority for the site. You want your domain to have the authority, the page your content is on is less important. So getting links across the site bolsters the overall link authority and therefore authority on other pages.
As with most things, it’s quality over quantity! Natural links are far more preferable. Buying links from all and sundry is a no-no.
Anchor text – still a source of confusion. Despite Penguin cracking down on using exact match anchor text within backlinks, it does still seem to effect rankings significantly. That said, it’s still frowned upon, so it shouldn’t be used as part of your SEO strategy, however tempting it may be!


Content needs to be ‘topically relevant’. The more in-depth the better. Longer content is also better. How long though? Well, according to the study, the average first page result has 1,890 words. Google isn’t looking for the number of times a keyword is used in an article, it’s looking for relevance and breadth of information provided.
Longer content shows you are interested in providing a depth to the topic.
There was a time when the ideal blog article was between 400 and 600 words long, because that is all it was thought the user could be bothered to read. Well, it seems that these days people are more attracted by longer articles. It’s more likely to get shared, because it is seen as more authoritative – both by the end-user and Google.
Pandu Nayak, technical staff member at Google and, you guessed it, the creator of the Panda algorithm update (we love that fact) said:

“Users often turn to Google to answer a quick question, but research suggests that up to 10% of users’ daily information needs involve learning about a broad topic. That’s why today we’re introducing new search results to help users find in-depth articles.”

From this study, it appContent tips for SEOears that Google are no longer attaches that much importance on an exact keyword match in the page’s title. It looks further. And it’s more clever than perhaps we give it credit for. Google knows nuance – it’s part of the semantic search. Better to have an attractive page title that entices people to click on the link and read the article.
Above all, write for your audience. Pitch it at their level, talk the way they do. Don’t stuff keywords in to attempt to appease the Google Gods (they don’t exist, by the way). Better to use lots of different ways to say the same keyword, rather than the same word or phrase repeatedly. Your readers will know. And they won’t appreciate it.
Structure is still important, hierarchy in terms of tagging headlines (H1, H2 etc) is still important. But don’t just do it for Google’s sake – think about your readers. Yes, they like long content with lots of helpful information on a specific topic, but they may be looking for one particular piece of information initially. Once they have that, they might read the rest of the article, they might head off onto another article. Or they might share the link on social media for their like-minded friends.

Other Considerations

Security – A big consideration – httpsS rank highly. Google have already confirmed this is a factor.
Images – Content with at least one image ranked higher than those without. It just makes sense.
Site speed – Slow loading sites are penalised. Not much of a surprise there.
Shorter URLs – The longer the URL, the more it looks like it’s further from the page with the most authority on the site (i.e. homepage). Which means lower rankings of course. Let Google understand the topic of your page quicker by giving it something short and sweet.
Bounce Rate – The lower the bounce rate, the higher the ranking.
If you have any questions about SEO and content, drop us a line.

Website Optimization and Search Engine Optimisation (SEO)

When you are working to optimize your website, there are a number of SEO techniques that can help you.  The first is accessibility. If your website is full of problems, nobody wants to use it, and broken websites don’t fare well on search engine results.  The things you want to avoid include broken links, slow server speed, large files causing slow download or processing, HTML and CSS that doesn’t work properly, applications that don’t work, and forms that don’t submit properly.  As one can imagine, these traits are pretty annoying on a website, and many people won’t return to a website that doesn’t function properly.
The next thing that’s important for SEO, or search engine optimisation, is the use of tags. Here, we are talking about meta tags, title tags, and URLs.  As with anything else when it comes to marketing on the web, having tags which are relevant, accurate, and compelling is the key to success with this.  Make the URL describe what’s on the page.  That is simple enough.  Also, keep it short if you can.  Limit the use of dynamic characters also.  Title tags should be simple, and should not indicate that you are about to sell someone something.  That’s important!  Non-threatening titles are very helpful here.
Next, you want to keep your information on the page simple and easy to read and use.  Use small paragraphs.  Using a key phrase can help your search engine rankings, but keep it to about a 1% level.  You don’t want to use it too many times, or SEO won’t work. Keep the content of the page extremely simple, helpful, and relevant to the page. Put the most important information first in a bundle, and then trickle down to the less important details.  Have the layout of the page be very attractive.  Many website optimization specialists and SEO Consulting companies recommend using a table to keep it neat.
There are just a few more issues that will affect your SEO efforts.  Using a site map can be a helpful tool.  Also, ensure that the content on your site is fresh and original. Duplicate content can hurt your website’s rankings big time! Optimizing your website can be a simple thing to do, but it does take a little work and effort.  Doing it right will be 100% worth every minute spent.  So follow these tips here, and figure out what works for you.  You’ll be glad you did.
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Are Duplicates Penalised in SEO?

Many people who have been trying to use SEO for a long time or even those who have been attempting to use it for their site for just a short time have heard that “duplicate content penalty” occurs when you have duplicate content.  This simply is not true.  It’s not going to rank you down, but it won’t increase your standings either.  This is the internet, and that’s going to happen sometimes, and it’s expected and normal.  There is no wrath to be endured if Google finds out you have some on your site.  However, if it is duplicate information, Google will skip some of it.
The reason that duplicates are filtered out is that if someone is looking for top 5 tips to growing green grass, and they find 5 search pages full of the same text, the search engine has failed and the user will use another one.  The penalties we so often hear about are for spammers, not legitimate websites.  Most of the time, the people who have gotten caught and actually penalized know what they did.  If they don’t, then they need to wise up.  Basically, when we are talking about getting organic SEO results, you need a human involved.  So if you are a human and you’re not spamming, you should be okay.
Reprinting articles is another area where many people see that duplication and SEO are a problem together.  Search engines don’t have a problem with that.  If it is good for your website visitors, by all means, do it.  Now, where duplicates can become an issue that you will have to deal with is when there are a lot of URLs, but those pages have the same content.  WordPress blogs are known to have problems in this area due to their configuration.  Search engines don’t penalize you for this either, but again, you might get filtered out.
In Summary, SEO penalties for duplicate content generally don’t truly exist.  Many times, a search engine will filter out irrelevant and duplicated content for the sake of the searcher who is trying to find specific information.  Using unique and innovative content is a good way to know you don’t have to worry about being filtered out, but if that is not your objective or goal, then you don’t need to worry about it.  Search engine optimization is a great way to get good placement when you are using unique content or you’re not the one being filtered.  However, penalties generally should not be an issue for you.
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