The Biggest Link Building Challenges of 2018

Link building has changed dramatically over the past few years. Old-school tactics such as directory submissions, blog and forum comments, and other tactics that were widely adopted once upon a time, now only create low-value links from a search engine perspective. In today’s content-driven online landscape, what are the biggest link building challenges, and more importantly, what can we do to overcome them?

 

 

  1. Choose Quality Over Quantity for Your Backlinks

 

Building a strong backlink portfolio is one of the key ways to succeed with your website’s search engine optimisation, which has led to many people trying to hack the system and get as many backlinks to their websites as possible in the shortest period of time.

 

If you buy links, or get a high volume of low quality links, Google is likely to penalize you. Working at getting consistently high quality backlinks is a slower process but your website will benefit hugely in the longer term.

 

Doing a backlink audit will help you to carefully assess all of your current backlinks so you can make sure that they are relevant. If you have backlinks from link farms or exchange groups, or anything in the gambling or porn industries, you will want to disavow them straight away as it could have an impact on your website’s reputation with Google.

 

Tools like SEMrush and Ahrefs will help you analyse links and assess whether they need to be disavowed. If a site isn’t indexed by Google, avoid it (you can check this using the site: command in Google).

 

Link Building for 2018

 

  1. Guest Posting Is Harder Now Than It Was in 2008

 

It’s much harder to guest post on websites now than it was a decade ago. Many websites are closed to the idea, or are much harder to win over. If you want to be successful, you need to be methodical and structured to optimize your chances of a pitch being approved.

 

What are some top tips for succeeding with link building through guest posting?

 

  1. Don’t cold-call: generic emails to people you haven’t interacted with yet are not advisable. Have you commented on their blog? Do you follow them on social media? Do you know what they’re all about?
  2. Write a personalized pitch email including the blogger’s name, and make sure all the links and details you include are correct.
  3. Be succinct: big blogs get hundreds of pitches a week – they are much less likely to read your email if it’s long.
  4. Demonstrate your value: be generous with links to their website, share their tweets, and comment on their social media posts.
  5. Use a really great headline
  6. Include specifics about your idea: what is the suggested topic? Has it been covered on their blog before? How will it benefit their website? What keywords will it rank for? Why will their readers be interested in it?
  7. Include a bio that demonstrates your value – where you’re based, what your background is, and why you’re the right person for this post.

 

  1. Building Relationships with Influencers

 

Influencer marketing has seen a huge increase in recent years, with many businesses growing overnight because of careful influencer strategies. The rise of YouTube and Instagram personalities has opened a whole new sector of marketing, and crafting tactful relationships with influencers in your niche can have a powerful impact on your business and your sales.

 

Word of mouth referrals are the most powerful way to build business, as around 92% of people trust recommendations from family and friends (even if they don’t know them personally).

 

When you’re thinking about working with an influencer, you need to ask yourself some key questions:

 

What do you love about their work? Do their values align with yours? Do you find their content exciting? Are they a relevant fit for your business? Does this opportunity fit in with their existing content and audience?

 

Meeting people in real life is a powerful way to build relationships. Are there any industry events where you could meet them? Could you send a piece of “happy mail” or a note to their PO Box?

 

Influencers have often worked very hard for a number of years to gain an engaged following online, so don’t expect them to work for free. Offering them fair compensation for their marketing support is more likely to give influencers a good impression of your brand – after all, free products are great but they don’t pay the mortgage.

 

Link Building for 2018

 

If you need support with your SEO strategy, why not get in touch with us to discuss your needs? Broadplace is an award-winning SEO and PPC agency, and we would love to work with you to help you grow your online presence.

5 advanced SEO tactics that will help boost your search engine rankings

When it comes to SEO, change is the only constant. New algorithms keep businesses on their toes and greater competition means that now is the time to take your SEO to the next level.  Here are 5 advanced SEO tactics that will help boost your search engine rankings.

 

  1. Optimise your images

Approximately a third of all Google searches are for images, so we know that we need to give some focus on image optimisation in order to increase our visibility in Google. There are several ways to achieve this:

  1. The image file name; making sure it’s something that best describes the image
  2. The alt attribute; include your keywords where possible, but still describing the image
  3. Image caption; this is playing an increasingly important role in SEO when it comes to image search
  4. Surrounding text; Google is placing more importance on the text that surrounds the image to ascertain its relevance and context

 

  1. Start making videos

If content is king then video is queen! No matter what you’re selling, if you don’t have a video marketing strategy, you’re going to seriously lose out. On social media, video gets far more engagement than standard posts with images and it’s a great way to get your message across to your audience in an engaging way.

 

  1. Structured data

Structured data helps define and organise properties within your website to elements of content contained within that page. It means that your content is better understood by search engines, which can result in a better match to a search query. Not only that, but the use of markup for rich snippets can result in a better user experience for searchers.

 

  1. Fix broken links

Some of your pages on your website will change or be outdated over time; particularly if you have a blog and are doing a lot of internal linking.  Every now and then it’s important to do a link spring clean where you check for 404 errors to make sure all your links can be properly followed by users and search engines.  The SEO Screaming Frog Spider Tool is great for doing a quick health check.

 

  1. Expand your presence

Grow your online presence and reach new audiences by publishing content on third party websites that are relevant for your business.  Not only does this achieve a credible link to your website (a very important aspect of SEO), it also exposes your brand to more people – sending you more qualified traffic and leads.

 

To implement some of these advanced SEO tactics on your website, contact Broadplace’s SEO team for expert advice.

Steps To Improve Your Website’s Google SEO Ranking To Gain New Customers

Improving your Google SEO ranking can have a huge impact on the success of your business. The higher up you sit in search engine results, the more people will be able to find you. This means a greater chance of making more sales. Boosting business revenue is important to all companies. Here are a few steps to follow in order to achieve this.
Google SEO

Tips to Improve Google SEO Ranking

1. Publish regular and interesting content
You should strongly consider setting up a blog on your website. Publish regular content to attract customers. This should be interesting and relevant to your market. Engage your readers with high quality content. This may include visual images to enhance their interest. This will improve site traffic, boosting its authority and relevance at the same time.

Keyword phrases

Use a keyword phrase for each page. Consider how the reader might use that phrase within a search engine. Integrate this into your page’s text several times. Ideally, this should be once or twice in the opening and closing paragraphs. In addition, include it two to four extra times in the remainder of the post. Bold, italics, tags and headings can all enhance and highlight your content. Make sure this is done in a subtle way to avoid overdoing it. Post regular content to keep things fresh. This may include updates about your business. It could also involve general industry news, product releases, personal statements or special offers. Think outside of the box. This will increase interest and engage both new and existing readers.
2. Metadata
Insert metadata to enhance your SEO. This is information about the contents of your page. It may include title metadata, description metadata and keyword metadata.

Title metadata

Title metadata is for page titles shown at the top of a browser window. This is highly important. CMS websites have an automated system for this.

Description metadata

Description metadata is the text description that browsers use in the page search return. It entices people to click on it.

Keyword metadata

Keyword metadata involves search phrases that web surfers type when looking to find a page. 6-8 phrases of 1-4 words each is ideal.
3. Make your site link-worthy
Establish relevant links within your text. Instead of ‘click here’ options, try to focus on writing the name of the destination instead. This makes your text more interesting and improves SEO. Use keywords within the link text in order to do this. This also improves the ranking of the page that you are linking to.
4. Use alt tags
It is a good idea to use alt tags to label your videos and images. This is because it allows search engines to find your page. This improves Google SEO rankings. It is crucial, particularly to text-only browsers.
5. Consider a sitemap
A sitemap can list and establish links to all other main pages within your site. This means search spiders can find them more quickly. Users can locate these with less clicks required.
6. Go mobile-friendly
In the current climate, a substantial portion of web traffic comes from mobile users. Ensuring your site is mobile friendly will improve the chances of users staying for longer – and coming back! Such sites also rank higher in Google searches and improve the user experience. This is something Google is very passionate about.



New Study Reveals Key Content Tips For Better SEO

 

New Study


 
Content Tips for SEOBacklinko took 1 million Google search results, analysed them and came up with some common factors that push up ranking. They looked at site speed, content and backlinks. The study was also partnered by SEMRush, Ahrefs, MarketMuse and SimilarWeb. We take a look at it all, paying particular attention to the key content tips which will dictate your writing in the future.
 

Links


 
Backlinks are still important. More than any other factor, this directly correlated with rankings. The number of referring domains and the diversity of those domains is key. So make sure that your content is good enough to be naturally shared by relevant sites. Make your content attractive to a number of sharers. As Backlinko points out –

“…it’s better to get 10 links from 10 different sites, than 10 links from the same domain”

It’s the same for overall link authority for the site. You want your domain to have the authority, the page your content is on is less important. So getting links across the site bolsters the overall link authority and therefore authority on other pages.
As with most things, it’s quality over quantity! Natural links are far more preferable. Buying links from all and sundry is a no-no.
Anchor text – still a source of confusion. Despite Penguin cracking down on using exact match anchor text within backlinks, it does still seem to effect rankings significantly. That said, it’s still frowned upon, so it shouldn’t be used as part of your SEO strategy, however tempting it may be!
 

Content


 
Content needs to be ‘topically relevant’. The more in-depth the better. Longer content is also better. How long though? Well, according to the study, the average first page result has 1,890 words. Google isn’t looking for the number of times a keyword is used in an article, it’s looking for relevance and breadth of information provided.
Longer content shows you are interested in providing a depth to the topic.
word-count
 
There was a time when the ideal blog article was between 400 and 600 words long, because that is all it was thought the user could be bothered to read. Well, it seems that these days people are more attracted by longer articles. It’s more likely to get shared, because it is seen as more authoritative – both by the end-user and Google.
Pandu Nayak, technical staff member at Google and, you guessed it, the creator of the Panda algorithm update (we love that fact) said:

“Users often turn to Google to answer a quick question, but research suggests that up to 10% of users’ daily information needs involve learning about a broad topic. That’s why today we’re introducing new search results to help users find in-depth articles.”

From this study, it appContent tips for SEOears that Google are no longer attaches that much importance on an exact keyword match in the page’s title. It looks further. And it’s more clever than perhaps we give it credit for. Google knows nuance – it’s part of the semantic search. Better to have an attractive page title that entices people to click on the link and read the article.
Above all, write for your audience. Pitch it at their level, talk the way they do. Don’t stuff keywords in to attempt to appease the Google Gods (they don’t exist, by the way). Better to use lots of different ways to say the same keyword, rather than the same word or phrase repeatedly. Your readers will know. And they won’t appreciate it.
Structure is still important, hierarchy in terms of tagging headlines (H1, H2 etc) is still important. But don’t just do it for Google’s sake – think about your readers. Yes, they like long content with lots of helpful information on a specific topic, but they may be looking for one particular piece of information initially. Once they have that, they might read the rest of the article, they might head off onto another article. Or they might share the link on social media for their like-minded friends.
 

Other Considerations


 
Security – A big consideration – httpsS rank highly. Google have already confirmed this is a factor.
Images – Content with at least one image ranked higher than those without. It just makes sense.
Site speed – Slow loading sites are penalised. Not much of a surprise there.
Shorter URLs – The longer the URL, the more it looks like it’s further from the page with the most authority on the site (i.e. homepage). Which means lower rankings of course. Let Google understand the topic of your page quicker by giving it something short and sweet.
Bounce Rate – The lower the bounce rate, the higher the ranking.
 
If you have any questions about SEO and content, drop us a line.

SEO – Search Engine Optimization Basics

If you’ve ever wondered how a search engine chooses which websites to list first in its search results, then you’re not alone. It may seem like a secret process, shrouded in mystery, or perhaps even a random choice. The truth is that these search engines employ certain, specific algorithms to find the best results for their searches, as well as specific keywords and a specific keyword saturation. Understanding the way that search engines work to produce search results is an integral part of learning search engine optimisation, or SEO, the practice of manipulating your website so that it gets a higher ranking on search engine results.
Search Engine Optimisation can be simple and easy. A basic way to employ it is to use specific keywords that people use to search for sites like yours. A good keyword can be as specific as the name of your website or as general as the topic that your website focuses on. You want to use a keyword that people searching for a website like yours will actually employ in a web search, so choosing keywords will require some thought on your part. And you also want to make sure to include it in the body of your site, but not so often that the search engine thinks you’re simply employing keyword stuffing to try and show up in more searches. More often than not, this will lead to your website getting excluded from search results as opposed to getting included in them.
You can also incorporate good SEO tactics into the very design and code of your website. This will generally require some more specialized knowledge, since you’ll need to embed specific codes in the source of your website. But search engines do look for things like this. They don’t just search the text on a webpage; they search the entire code that brings a website to life.
You can employ basic SEO strategies on your own, but if you’re looking to really maximize your site for search engines, then you may want to consider getting professional help. It’s not always difficult to find a good company or even just a consultant who specializes in search engine optimisation. You can even take your self-help one step further and research the subject on your own so that you can know what’s going on with your website every step of the way. No matter your needs or your budget, there’s sure to be a solution that’s right for you.
Internet marketing is more than just developing a successful marketing campaign for your company. You have to be able to reach out to your customers in a variety of different ways.  Internet Marketing Consulting Services are the best way to expose your business to the online market.
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Search Engine Marketing – New Developments

Everyone with a website would love to be getting on top Google and other search engine’s rankings all the time.  However, if you are not getting the results you want right now, here are some of the ways that the top players are winning with search engine optimisation today.  The first thing you’ll want to consider is if you are you using the right keyword?  Your keyword should be specific enough but also somewhat general.  For example, instead of using the term “outpatient surgeons” you might just want to use “surgeons”.  Next, are you chasing after the right search engine?  Use the ones that get the traffic you need.  Top rankings mean nothing if you aren’t benefiting from it.
When it comes to search engine optimization, how does your history look?  If your SEO campaign has not shown any top spots in a long time, you need to find out what’s wrong.  Sometimes, your keyword might have too much competition.  In such a case, you will want to choose a less competitive phrase.  Understand that a fluctuation in search engine placement is not unusual.  Be patient.  Don’t abandon ship the moment it drops a little.  Using different keywords isn’t always a bad idea though.  If you consistently can’t get the results you’re seeking, consider a substitution.
Don’t let your computer tell you stories about how well you are doing.  There are some sites you can use to get a good feel for your performance.  Use ranking checkers to see where you truly stand. Some examples of these are Rank Checker, SEO Book Rank Checker, and Mike’s Marketing Tools. Know the value and power of your landing pages.  If someone comes to your home page and that is your landing page, how are you capturing their information?  Make sure you include this important part of the page when setting up your search engine optimisation.  Make sure your home page isn’t too crowded either.  Keep your keywords to reasonable numbers.
If you have multiple pages doing well in the rankings, don’t be too quick to leave them in the same results page. The truth of the matter is, if you have another page that is doing well, consider using it for another keyword to diversify.  Find out from visitor metrics if your rankings tell the truth about your successfulness.  Make sure your page is organized, user-friendly, and effective.  Take a look at your website and your competitors. What’s good and bad about each?  You won’t want to study this constantly, but do so regularly. Search engine optimization is important but it’s not everything.
if you hire an  SEO Consulting company, they will not only make your website more search engine friendly also provide better online visibility to your business.  Broadplace is one of the same SEO consulting  companies  which has well designed SEO Packages to meet all your requirements.
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Search Engine Optimization – Tips for Search Engine Optimization

Social media marketing is an essential component of any online campaign as it allows you engage directly with your customer and more importantly, allows your customer to interact directly with you.  Twitter, Facebook, LinkedIn and YouTube all allow “members” to both post information and comment on postings from others, including businesses.  Content is immediate and constantly changing.  Members are quick to post a bad experience with a product or business and within minutes all of their friends and their friend’s friends know about it.   If you’re part of the conversation you have the chance to turn the problem into an opportunity.
Web 2.0 ushered in an exciting new era of interactive Internet use, with the creation of sites such as MySpace and Facebook that encouraged user-generated content.  Use of these sites quickly expanded beyond teenagers and college students.  LinkedIn, a business networking site, was launched in March 2003 and within seven years had more than 60 million registered users from over 200 countries.  Members quickly discovered LinkedIn’s effectiveness in lead and referral generation and its potential for social media marketing through an extensive network of business connections and discussion groups.  LinkedIn imposes tight controls on content to prevent overt self promotion.  It is a one kind of Social Media Optimisation.
When Facebook was first created by four college students, its use was strictly limited to Harvard University students for the purpose of helping them get to know each other better.  It was expanded to include other Ivy League schools, then Stanford University, and finally to anyone over age 13 with a valid email address.  Facebook is now the most widely used social network and any social media marketing plan must include it.  Businesses and organizations are able to create their own “page” and invite other users to “like” their page and receive regular updates.  Facebook also offers highly targeted pay per click advertising.
Blogs (a contraction of web logs) are a very important component of Web 2.0.  Anyone can set up a blog and publish whatever they want on any topic they choose. There are no limits on size or restrictions on content, and readers have the ability to comment.  Small business owners were quick to take advantage of blogs as a social media marketing tool and encourage comments or “consumer generated media.”  Twitter is a “microblogging” site which limits posts, called tweets, to 140 characters.  Several applications, including TweetDeck and Search.Twitter.com, have been created to optimize usage.  Twitter recently added paid placement advertising.
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9 SEO Mistakes and How to Avoid Them

Keeping the right mix of SEO combination together can be a bit of a balancing game.  However, if you keep a few SEO tips in mind of what not to do, it might help you.  So today we are going to review the 9 most common SEO mistakes, so you cannot do these things and save yourself a ton of headache.  The first mistake you will want to avoid is not focusing solely on using the right keyword phrases on your site.  You want to build a balanced SEO project, and that includes backlinking, which will help your site gain popularity alongside with relevance. Your SEO Services Company will be able to help you regarding this
The 2nd most common of all SEO mistakes is to make sure you do use relevance and importance.  Make sure you do have SEO on your page and that you do have backlinks too.  Mistake #3 involves focusing too much on your homepage.  You can make a great home page, but if you don’t put anything into the other pages, you are selling yourself short. Use various keywords on different pages, and build backlinks to them all.  The fourth thing you can do to mess up your SEO campaign is to use single keywords rather than phrases. Sure, the single keywords will get you lots of eyeballs, but will it help your company reach their goals by getting the right eyeballs?
You simply cannot avoid the statistics and analytics. Doing so is mistake #5.  Check out the analytics and change what needs changing!   Among the list of top SEO mistakes is #6, which is obsession of analytics.  You don’t want to ignore them, but don’t make them your everything.  Mistake #7 is to be afraid to change anything because things are going well.  First of all, let’s make clear that SEO is based on a set of proven rules.  Secondly, fresh page content is going to catch the attention of search engines way more than pages that have not been updated.  The eighth mistake is to not allow your new little plant a little time to grow.   Yes, SEO works like a plant.  It needs a little time to get going.
The final and most powerful thing we can tell you about the top mistakes is #9.  Don’t read too many articles and blogs about SEO!  It’s good to learn, but many people fall into a trap of following every tip ever gave to them, and it is impossible to earn some internet consistency this way.  Try things, and see if they work!  Read sometimes, but don’t be obsessed about it. Hopefully these 9 SEO mistakes to avoid will help you in growing your traffic and business.
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Website Optimization and Search Engine Optimisation (SEO)

When you are working to optimize your website, there are a number of SEO techniques that can help you.  The first is accessibility. If your website is full of problems, nobody wants to use it, and broken websites don’t fare well on search engine results.  The things you want to avoid include broken links, slow server speed, large files causing slow download or processing, HTML and CSS that doesn’t work properly, applications that don’t work, and forms that don’t submit properly.  As one can imagine, these traits are pretty annoying on a website, and many people won’t return to a website that doesn’t function properly.
The next thing that’s important for SEO, or search engine optimisation, is the use of tags. Here, we are talking about meta tags, title tags, and URLs.  As with anything else when it comes to marketing on the web, having tags which are relevant, accurate, and compelling is the key to success with this.  Make the URL describe what’s on the page.  That is simple enough.  Also, keep it short if you can.  Limit the use of dynamic characters also.  Title tags should be simple, and should not indicate that you are about to sell someone something.  That’s important!  Non-threatening titles are very helpful here.
Next, you want to keep your information on the page simple and easy to read and use.  Use small paragraphs.  Using a key phrase can help your search engine rankings, but keep it to about a 1% level.  You don’t want to use it too many times, or SEO won’t work. Keep the content of the page extremely simple, helpful, and relevant to the page. Put the most important information first in a bundle, and then trickle down to the less important details.  Have the layout of the page be very attractive.  Many website optimization specialists and SEO Consulting companies recommend using a table to keep it neat.
There are just a few more issues that will affect your SEO efforts.  Using a site map can be a helpful tool.  Also, ensure that the content on your site is fresh and original. Duplicate content can hurt your website’s rankings big time! Optimizing your website can be a simple thing to do, but it does take a little work and effort.  Doing it right will be 100% worth every minute spent.  So follow these tips here, and figure out what works for you.  You’ll be glad you did.
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SEO – How Search Engines Work with SEO

There are four basic things that search engines do.  They process queries, they crawl the web, they rank results, and they index things.  Processing queries means that it takes the words placed into the search box and figures out what matches.  Crawling the web means that the search engines have spiders or bots that travel over web pages.  Ranking results means the search engine uses things like SEO to decide which results are most relevant to the search query. Indexing documents just basically means the search engine knows where to file the page.  So this is the starting point on how a search engine operates. A good SEO Agency providing SEO Consulting services will help you get your site set well for SEO
There are a few things that prevent website or pages within a site to be essentially invisible from search engines.  Some examples of things that will block or severely slow the showing of a site or page include having 100+ links on one page, cookie requirements, frame use, depth pages, form submission pages, blocked pages, login pages, redirect pages, and pages that use a drop down menu.  Using straightforward links with HTML coding is a good way to make sure your site doesn’t have these problems.  This isn’t quite as directly related to SEO, although using it won’t do you much good if your page is blocked for other reasons.
Relevance and popularity is another huge factor in how a search engine returns results. Relevance is where SEO really comes into play.  The number of times a keyword or phrase is used, the more relevant it is, although using too many of a keyword or phrase may deem it as spamming, and thus given a less relevant result.  Popularity references backlinks on the web.  If your site has a lot of links coming back to the page, it is likely to be more popular and thus score better on the search engine rankings.
It used to be that websites could cram a bunch of keywords and meta-tags onto their HTML coding, and they would pull up huge, awesome search engine results.  That’s not how it works anymore, and since the search engines changed the way they handle this, it’s gotten more trustworthy in results.  Search engines also keep track of what domains are more trustworthy than others.  Using SEO is a great way to get good results, and using relevance and popularity are also very helpful tools that will place your website where it truly belongs in the search engine results.
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