Making A Comeback From Negative Online Customer Reviews To Improve SEO

Customer reviews can form an integral part of any strong digital marketing campaign for your business. According to surveys, 88% of customers have read online reviews to determine the quality of a company before going ahead with a purchase. This can have a massive impact on the success of a business. 85% of consumers are satisfied once having read up to 10 reviews.
SEO
These listings are also important for SEO purposes and help to build the ranking of your website in search engine results. This means an increase in sales opportunities. Inviting customers to leave feedback on your products or services will enable others to find out more information and allow them to place trust in you before making a transaction. Word-of-mouth is still a very strong method of recommending a local business to someone. With increasing popularity of social media and review websites however, online reviews are creeping up in importance.
Unfortunately, it is almost impossible to avoid receiving negative feedback on a review site. How you react to this will make or break your reputation and can affect your SEO. We’ve compiled some top tips to help you make a comeback from any negative reviews.

Top Tips

1. Be positive – Reply to any reviews in a calm and positive manner and avoid making accusations. New customers will notice that you are taking criticism on board in order to make further improvements to your business. This will ultimately swing in your favour. It is best not to ignore the review as you can put your side across in the right way. This will keep your reputation in tact and also show that you care about your customers’ concerns.
2. Offer a solution – If a customer isn’t happy with their purchase, be sure to leave your contact details so they can speak with you in private. You can then offer them a solution such as a refund or a free voucher if you feel this would resolve the relationship.
3. Avoid fake reviews – Don’t use a service that invites people to leave fake reviews. This will be obvious to most consumers and will automatically decrease their trust in your business. Having some neutral or negative reviews may even be beneficial. Afterall, no business is perfect and it would look too good to be true with 100% glowing feedback. It will also give you the chance for your customer care skills to shine through when responding to unhappy customers. This is an important consideration for many consumers when placing an order.
4. Use social media and review sites to your advantage to boost the reputation and rankings of your business on the web. It is important to remember that in any industry, you will never make everyone happy. Don’t get disheartened by any negative comments.



SEO – Search Engine Optimization Basics

If you’ve ever wondered how a search engine chooses which websites to list first in its search results, then you’re not alone. It may seem like a secret process, shrouded in mystery, or perhaps even a random choice. The truth is that these search engines employ certain, specific algorithms to find the best results for their searches, as well as specific keywords and a specific keyword saturation. Understanding the way that search engines work to produce search results is an integral part of learning search engine optimisation, or SEO, the practice of manipulating your website so that it gets a higher ranking on search engine results.
Search Engine Optimisation can be simple and easy. A basic way to employ it is to use specific keywords that people use to search for sites like yours. A good keyword can be as specific as the name of your website or as general as the topic that your website focuses on. You want to use a keyword that people searching for a website like yours will actually employ in a web search, so choosing keywords will require some thought on your part. And you also want to make sure to include it in the body of your site, but not so often that the search engine thinks you’re simply employing keyword stuffing to try and show up in more searches. More often than not, this will lead to your website getting excluded from search results as opposed to getting included in them.
You can also incorporate good SEO tactics into the very design and code of your website. This will generally require some more specialized knowledge, since you’ll need to embed specific codes in the source of your website. But search engines do look for things like this. They don’t just search the text on a webpage; they search the entire code that brings a website to life.
You can employ basic SEO strategies on your own, but if you’re looking to really maximize your site for search engines, then you may want to consider getting professional help. It’s not always difficult to find a good company or even just a consultant who specializes in search engine optimisation. You can even take your self-help one step further and research the subject on your own so that you can know what’s going on with your website every step of the way. No matter your needs or your budget, there’s sure to be a solution that’s right for you.
Internet marketing is more than just developing a successful marketing campaign for your company. You have to be able to reach out to your customers in a variety of different ways.  Internet Marketing Consulting Services are the best way to expose your business to the online market.
Know more about SEO Consulting Company and it’s SEO Packages.
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Search Engine Marketing – New Developments

Everyone with a website would love to be getting on top Google and other search engine’s rankings all the time.  However, if you are not getting the results you want right now, here are some of the ways that the top players are winning with search engine optimisation today.  The first thing you’ll want to consider is if you are you using the right keyword?  Your keyword should be specific enough but also somewhat general.  For example, instead of using the term “outpatient surgeons” you might just want to use “surgeons”.  Next, are you chasing after the right search engine?  Use the ones that get the traffic you need.  Top rankings mean nothing if you aren’t benefiting from it.
When it comes to search engine optimization, how does your history look?  If your SEO campaign has not shown any top spots in a long time, you need to find out what’s wrong.  Sometimes, your keyword might have too much competition.  In such a case, you will want to choose a less competitive phrase.  Understand that a fluctuation in search engine placement is not unusual.  Be patient.  Don’t abandon ship the moment it drops a little.  Using different keywords isn’t always a bad idea though.  If you consistently can’t get the results you’re seeking, consider a substitution.
Don’t let your computer tell you stories about how well you are doing.  There are some sites you can use to get a good feel for your performance.  Use ranking checkers to see where you truly stand. Some examples of these are Rank Checker, SEO Book Rank Checker, and Mike’s Marketing Tools. Know the value and power of your landing pages.  If someone comes to your home page and that is your landing page, how are you capturing their information?  Make sure you include this important part of the page when setting up your search engine optimisation.  Make sure your home page isn’t too crowded either.  Keep your keywords to reasonable numbers.
If you have multiple pages doing well in the rankings, don’t be too quick to leave them in the same results page. The truth of the matter is, if you have another page that is doing well, consider using it for another keyword to diversify.  Find out from visitor metrics if your rankings tell the truth about your successfulness.  Make sure your page is organized, user-friendly, and effective.  Take a look at your website and your competitors. What’s good and bad about each?  You won’t want to study this constantly, but do so regularly. Search engine optimization is important but it’s not everything.
if you hire an  SEO Consulting company, they will not only make your website more search engine friendly also provide better online visibility to your business.  Broadplace is one of the same SEO consulting  companies  which has well designed SEO Packages to meet all your requirements.
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Search Engine Optimization – Tips for Search Engine Optimization

Social media marketing is an essential component of any online campaign as it allows you engage directly with your customer and more importantly, allows your customer to interact directly with you.  Twitter, Facebook, LinkedIn and YouTube all allow “members” to both post information and comment on postings from others, including businesses.  Content is immediate and constantly changing.  Members are quick to post a bad experience with a product or business and within minutes all of their friends and their friend’s friends know about it.   If you’re part of the conversation you have the chance to turn the problem into an opportunity.
Web 2.0 ushered in an exciting new era of interactive Internet use, with the creation of sites such as MySpace and Facebook that encouraged user-generated content.  Use of these sites quickly expanded beyond teenagers and college students.  LinkedIn, a business networking site, was launched in March 2003 and within seven years had more than 60 million registered users from over 200 countries.  Members quickly discovered LinkedIn’s effectiveness in lead and referral generation and its potential for social media marketing through an extensive network of business connections and discussion groups.  LinkedIn imposes tight controls on content to prevent overt self promotion.  It is a one kind of Social Media Optimisation.
When Facebook was first created by four college students, its use was strictly limited to Harvard University students for the purpose of helping them get to know each other better.  It was expanded to include other Ivy League schools, then Stanford University, and finally to anyone over age 13 with a valid email address.  Facebook is now the most widely used social network and any social media marketing plan must include it.  Businesses and organizations are able to create their own “page” and invite other users to “like” their page and receive regular updates.  Facebook also offers highly targeted pay per click advertising.
Blogs (a contraction of web logs) are a very important component of Web 2.0.  Anyone can set up a blog and publish whatever they want on any topic they choose. There are no limits on size or restrictions on content, and readers have the ability to comment.  Small business owners were quick to take advantage of blogs as a social media marketing tool and encourage comments or “consumer generated media.”  Twitter is a “microblogging” site which limits posts, called tweets, to 140 characters.  Several applications, including TweetDeck and Search.Twitter.com, have been created to optimize usage.  Twitter recently added paid placement advertising.
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